Dallas-Ft. Worth Arbitron Radio Ratings: May 2013

[pjc1961]

Dallas-Ft. Worth: http://ratings.****************/cgi-bin/rol.exe/arb024

Overall age 6+ publicly released data is for the May 2013 survey period covering Thu. 4/25/13-Wed. 5/22/13.
Next survey period will be June 2013 (covering Thu. 5/23/13-Wed. 6/19/13) with the data release date being Tue. 7/9/13
(delayed one day due to Independence Day).

AllAccess PPM Ratings Analysis for May 2013 (scroll down for Dallas-Fort Worth):
http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-april-ppm

 

[LibertyNT]

cool to see KZPS still kicking it quite well.
It seems KLIF is still doing rather poorly.
Oddly absent is KFXR, KVCE, KXEZ, KHYI, and others, but I guess they ranked so low they didnt make the list.

 

[grantchester]

KFLC-AM never wobbles, never bobbles. Always a 2 tenths, month after month after month.
What's up with that?

 

[Huff]

KHYI had a 0.2
KXEZ had a 0.2
KFXR has not registered since July 2011
KVCE has never registered in PPM (they may not even be encoded)

KFLC likely has one or two consistent listeners with meters. Panelists may remain a part of the sample for up to two years, so stations like KFLC that happen to have a small, but loyal audience can show up with surprisingly unvarying results.

 

[Jay Walker]

KFXR has not registered since July 2011

Too bad 1190 has sunk so low from lack of attention. I'm sure a number of us have some ideas on what could be done with a 50,000 watt AM radio station in the 5th largest rated market in the good old USA.

Since the days of post top-40 1190 KLIF, I think the best executed oldies top-40 format was John Summers doing 1190 KLUV-AM. Those oldies from the 50's and 60's sure sounded right on the station plus John had the passion to pull it off. The worst executed version was "The Mighty 1190" oldies format that ran for a few months as a format placeholder.

In the oldies/classic country arena, the best executed attempt was the "Lonestar 1190"/"Cowboy 1190" attempt with Fast Eddie Coyle VTing shows. The worst execution of oldies/classic country is the train wreck format placeholder that shows up between the bartered shows now..

It'll never happen, but I'd sure love to do something with that old beast. It has as they say "potential"...

Jay Walker

 

[Sgt. Hans G. Schultz]

Too bad 1190 has sunk so low from lack of attention. I'm sure a number of us have some ideas on what could be done with a 50,000 watt AM radio station in the 5th largest rated market in the good old USA.

The worst execution of oldies/classic country is the train wreck format placeholder that shows up between the bartered shows now..

It'll never happen, but I'd sure love to do something with that old beast. It has as they say "potential"...

Jay Walker

=========================================================

Who needs rating when you are making money???

Clear Channel has no reason to change what they are doing with it right now.
Most of the "bartered" shows are not bartered but PAID for.

1190 makes money and has no staff except the account exec that books the
air time and the occasional board op needed to run the live shows.

None of the 50,000 watt AM stations are the fire breathing dragons they used to be.
Even KBXD at 1480 is now 50,000 watts! What do you think it's worth now?
Not that much...

So if you had a property that was no longer competitive (and never will be again)
but still making money, would you change it?

Why would CC?

=========================================================

 

[Jay Walker]

=========================================================

Who needs rating when you are making money???

Clear Channel has no reason to change what they are doing with it right now.
Most of the "bartered" shows are not bartered but PAID for.

1190 makes money and has no staff except the account exec that books the
air time and the occasional board op needed to run the live shows.

None of the 50,000 watt AM stations are the fire breathing dragons they used to be.
Even KBXD at 1480 is now 50,000 watts! What do you think it's worth now?
Not that much...

So if you had a property that was no longer competitive (and never will be again)
but still making money, would you change it?

Why would CC?

=========================================================

Point made and point taken.
The "dreamer" in me got carried away and I'm one of "those guys" who constantly preach "It's not an art form it's a business".
With all the mild weather we've had I can't even blame my "dreamer" post on the heat. ???

Maybe it's the medication or too many old aircheck sessions...

Jay Walker

 

[bturner]

When I first went to work for such a station, it felt so strange to tell people we were not interested in ratings and our programmers were responsible for promotion.

I had to describe things this way: think of the radio station as a shopping center. You own the shopping center. Now you rent space until you sell out. The people leasing the space design the space to their liking and do business as they see fit. The shopping center owner collects the rent and keeps the facility maintained but aside from that it's all up to the leasee to make their business happen. The landlord, or radio station is not actively involved in that.

Some people hate such stations but they really do serve a good purpose. Ethnic groups too small to have their own station can buy as much as they need. Some are experts in their field and seeking more customers or wanting to help others can start shows. An auto mechanic wanted to do a talk show to help educate listeners and wound up figuring how to get the show to pay for itself. The result was syndication. The lowly start was buying time on such a station.

Such stations will tell you they don't care if they have 1 listener or a million as long as they are paying the bills. The most clever of stations has a group of board ops the programming can 'hire' for their show so they don't incur costs of a board op on station payroll