DALLAS-FT. WORTH ARBITRON RATINGS: APRIL 2011

[pjc1961]

http://www.radio-info.com/markets/dallas-ft-worth

Persons age 6+ overall publicly released data for the April 2011 period of Thu. 3/31/11 to Wed. 4/27/11.
Next report will be for the May 2011 period (Thu. 4/28/11 to Wed. 5/25/11) with the release date on Mon. 6/13/11.

 

[LibertyNT]

I'd like to know what KGVL is getting

 

[outlaw2448]

Wow KESN sure got a good ratings spike thanks to the Rangers it looks like and also the Mavs playoffs. Almost over took KTCK if I'm reading that correctly

 

[txchipk]

Wow KESN sure got a good ratings spike thanks to the Rangers it looks like and also the Mavs playoffs. Almost over took KTCK if I'm reading that correctly

KRLD-FM saw a big Rangers spike last year, but when people broke it down, it was large numbers for Rangers games and little ratings for anything else. The Mon-Fri 6-7PM hourly M25-54 numbers showed KTCK crushing them even though the overall all day 6+ numbers like these showed a much tighter race. I wonder if KESN is seeing the same thing with Rangers + Mavs games.

Other things...since adding in some more familiar music months ago, KKXT's ratings have more than doubled. I think that may be KJKK's best overall number (and best numbers perhaps since the V100 days perhaps?).

 

[Ryan Williams]

Just looking at these 6+ numbers, it is interesting to me how well Liberman's two Regional Mexican stations seem to be doing despite being rimshots from Cooke County. KBOC (98.3) for example is tied with 93.3 and is beating Cedar Hill signals 97.9, 97.1, 105.3 and 101.1.

Anecdotally, I've always found the Cooke stations (93.7/96.7/98.3/101.7/106.7) stronger than the Grayson stations (94.5/100.7/103.3), even in Collin and Dallas counties.

 

[nuffsaid]

The Urban Legend is gone! Has Mr. Childs lost sight of the golden ring or is his ego in the way. How can a stations that was number one in the diary system pull such low numbers in PPM. I know the obvious answer but you gotta think that some of it has to be due to programming and certainly the execution.

 

[Huff]

I think that may be KJKK's best overall number (and best numbers perhaps since the V100 days perhaps?).

Indeed - best top-line and 25-54 numbers for the 100.3 frequency since the Summer 1996 book - when it was urban AC "V100".

 

[RADIO TRUTH]

I'd like to know what KGVL is getting

KGVL got a 0.0 and that's only because Arbitron doesn't give minus numbers.

 

[davideduardo]

I'd like to know what KGVL is getting

KGVL got a 0.0 and that's only because Arbitron doesn't give minus numbers.

It also might have something to do with the fact that Hunt County is not part of the Dallas MSA, and KGVL barely gets a 5 mV/m signal out of Hunt... this is sort of like asking what some station from Tyler does in the Dallas book.

 

[RADIO TRUTH]

It also might have something to do with the fact that Hunt County is not part of the Dallas MSA, and KGVL barely gets a 5 mV/m signal out of Hunt... this is sort of like asking what some station from Tyler does in the Dallas book.

KGVL puts a good daytime signal over most of North Dallas. KGVL cannot be heard at night in North Dallas. I would estimate that KGVL puts a good daytime signal over about 25 to 35% of the total Dallas market. KGVL's daytime signal potentially is good enough to show up in the Dallas book if anyone was listening but, consider that KAAM only pulls a .4. How many major market AM stations get any significant ratings numbers that depend upon playing music?
Add to that fact that KGVL is outside of the market and sounds like a small market station with no audio processing and has a median listening age of about 60 years old.

 

[jd]

Add to that fact that KGVL is outside of the market and sounds like a small market station with no audio processing and has a median listening age of about 60 years old.

Do you live within their listening area so that you can confirm that "fact" about them having no audio processing, or is that your opinion based on the audio stream?

 

[RADIO TRUTH]

Do you live within their listening area so that you can confirm that "fact" about them having no audio processing, or is that your opinion based on the audio stream?

I have heard their signal on various AM radios many times including within the last few days since they went on the air with their current format. KGVL's audio processing is nonexistent. Their audio could not be flatter and deader sounding. Their djs could not be flatter and deader sounding. The most entertaining part of the station is the local advertisers doing those Norman Rockwell commercial readings. This has nothing to do with their streaming audio.

 

[LibertyNT]

KGVL puts a good daytime signal over most of North Dallas. KGVL cannot be heard at night in North Dallas. I would estimate that KGVL puts a good daytime signal over about 25 to 35% of the total Dallas market. KGVL's daytime signal potentially is good enough to show up in the Dallas book if anyone was listening but, consider that KAAM only pulls a .4. How many major market AM stations get any significant ratings numbers that depend upon playing music?
Add to that fact that KGVL is outside of the market and sounds like a small market station with no audio processing and has a median listening age of about 60 years old.

Now your right about them having a decent signal over North East DFW, and non existant at night, and your right about their audio not packing a lot of punch, but there is definitely processing there.
Consider this,
KAAM is low rated because they lack musical focus, have colon blow infomercials in the afternoon and on the weekends.
KAAM just downright is no longer good radio.

IMHO, if KGVL were to buy out and take over KAAM, the ratings would most likely increase.
KGVL has musical focus and direction. and sure they make mistakes, and occasionally sound small market, but come on, you've had a grudge against this station since day one. They Try with what they have, and I think they do a darn good job at it. I'm glad they are playing music no one else dares too. KGVL reminds me so much of my own station its crazy. I consider KGVL an excellent alternative to audiences alienated by KLUV, that don't want to put up with KAAM.

I think it could be KGVL doesn't subscribe to the DFW book. Like KJIM.

 

[copydesk2]

Do you live within their listening area so that you can confirm that "fact" about them having no audio processing, or is that your opinion based on the audio stream?

I have heard their signal on various AM radios many times including within the last few days since they went on the air with their current format. KGVL's audio processing is nonexistent. Their audio could not be flatter and deader sounding. Their djs could not be flatter and deader sounding. The most entertaining part of the station is the local advertisers doing those Norman Rockwell commercial readings. This has nothing to do with their streaming audio.

_________________________________________________

In my opinion, most stations overdo audio processing.

 

[Huff]

I think it could be KGVL doesn't subscribe to the DFW book. Like KJIM.

It doesn't matter whether they're a subscriber or not - if they are encoded and enough listening is detected, they will show up. Since their city of license is not located within the Arbitron-defined metro area, they would need to lease the encoding equipment from Arbitron (only facilities licensed to a metro, or are defined as home to the metro, are allowed one encoder free of charge.)

 

[RADIO TRUTH]

Now your right about them having a decent signal over North East DFW, and non existant at night, and your right about their audio not packing a lot of punch, but there is definitely processing there.
Consider this, KAAM is low rated because they lack musical focus, have colon blow infomercials in the afternoon and on the weekends. KAAM just downright is no longer good radio.

IMHO, if KGVL were to buy out and take over KAAM, the ratings would most likely increase.
KGVL has musical focus and direction. and sure they make mistakes, and occasionally sound small market, but come on, you've had a grudge against this station since day one. They Try with what they have, and I think they do a darn good job at it. I'm glad they are playing music no one else dares too. KGVL reminds me so much of my own station its crazy. I consider KGVL an excellent alternative to audiences alienated by KLUV, that don't want to put up with KAAM.

I think it could be KGVL doesn't subscribe to the DFW book. Like KJIM.

KGVL doesn't occasionally sound like a small market station. KGVL sounds like a small market station all the time and they are a small market station. It is nice that they are playing 50s and 60s music even though it guarantees
that their median age listener is 60. KAAM pulls a .4. If the KGVL format was put on KAAM, KAAM might get as high as a .9 even though that would be unlikely. If KGVL's format was on KAAM and, by some miracle, pulled a .9,
the station would still have trouble making money because it is difficult to sell spots with an audience who's median age is 60. Add to that fact that nobody will listen to music on AM radio anymore. The only thing positive
about KGVL's format is the music. KGVL's negatives are that they are on AM, have almost zero audio processing,
minimal to no air talent, no contests, no promotions, few and cheaply made jingles and over half of their broadcast schedule is automated. KGVL is just another small market station and sounds like it.

 

[LibertyNT]

Actually KGVL has been doing contests since they signed on.

the First one was to Win $140
the one I heard today was to win some tickets to a local event.

They are also doing a contest to win a trip to Alaska.

I'm sure they do some promoting in Greenville itself,
and likely have good Ratings in Greenville.

I'd go so far as to say KGVL usually sounds like it would pass Medium to Large market. Occasionally they make mistakes, but they have been getting fewer and farther in between. The Jingles at first weren't that great, but they have been getting better and more of them too.

I'd say 'GVL might have a few thousand listeners in the DFW area,
but likely much more in Hunt County.

If you think AM radio cannot work in small markets your wrong,
Look at KGAF, they were #1 in Gainesville in the 18-49 Demo.

 

[RADIO TRUTH]

I'd go so far as to say KGVL usually sounds like it would pass Medium to Large market. Occasionally they make mistakes, but they have been getting fewer and farther in between. The Jingles at first weren't that great, but they have been getting better and more of them too.

KGVL may sound like a medium to large market station in your world of radio fantasy and groupiedom but, for those of us on planet Earth, KGVL is just another undistinguishable small market radio station with a puker doing mornings.
Another sign of a small market radio station is one that chops up and uses pieces of PAMS jingles because they can't come up with the cash to buy them. KGVL has a very busy splicing block when it comes to cutting up jingles.

 

[Nightpattern]

"KGVL may sound like a medium to large market station in your world of radio fantasy and groupiedom but, for those of us on planet Earth, KGVL is just another undistinguishable small market radio station with a puker doing mornings."

Gripe, gripe, gripe. At least it's live and local, truly serving it's city/county of license and employs jocks with some real experience under their belts. More power to 'em.

Amazing how this board almost always turns a meaningful thread into a b-fest.

 

[bturner]

KGVL must be small market sounding. No voice tracking, letting the EAS do all your weather bulletins, etc. They're not playing the same 300 songs and they're doing some local information to cause locals to want to listen. Personally, I can put up with less than top 5 market sound for something that is different or original. Maybe we should look at how they localize versus how poorly they compare to the same old same old. If I recall, the Hunt County area has much older demos than DFW, so they're likely hitting a pretty good chunk of the market. Lots of folks retiring out in those areas.

KGVL has to be a struggle financially. They're much like trying to raise money for a nuclear power plant on a fault line in Japan right now. The deal is they are trying and as I tend to root for the underdog that tries, I say their legacy has yet to be written. Where will they be this time next year?