DALLAS-FT. WORTH ARBITRON RATINGS: APRIL 2011

[Sgt. Hans G. Schultz]

KGVL must be small market sounding. No voice tracking, letting the EAS do all your weather bulletins, etc. They're not playing the same 300 songs and they're doing some local information to cause locals to want to listen. Personally, I can put up with less than top 5 market sound for something that is different or original. Maybe we should look at how they localize versus how poorly they compare to the same old same old. If I recall, the Hunt County area has much older demos than DFW, so they're likely hitting a pretty good chunk of the market. Lots of folks retiring out in those areas.

KGVL has to be a struggle financially. They're much like trying to raise money for a nuclear power plant on a fault line in Japan right now. The deal is they are trying and as I tend to root for the underdog that tries, I say their legacy has yet to be written. Where will they be this time next year?


KGVL's recent legacy has not been too bright the last few years because of bad/poor ownership-management and legally questionable activities. As it stands now, current owners/management (Hue Beavers-Jaan McCoy) have all the $$$ they need to stay on the air as long as they want. Their number one priority is to regain the trust and confidence of the Greenville-Hunt County community. IMHO, they should do well.

RT decries the fact that in his opinion they sound like a small market station like there's something wrong with that. Well, here's a small fact he seems to overlook...

KGVL *IS* a small market station.

And in case y'all missed it, four days ago a nearby SMALL MARKET station sold for $1,250,000. If you listen to KEBC awhile, you'll find out they sound kinda like a small market station, too. One I wouldn't mind having (or one like it) myself.

 

[bturner]

Agreed. There is nothing wrong about sounding small market in that you are serving your market. KBEC has always been a reflection of life in the area...exactly what radio is supposed to be. I'd even bet the Dallas stations are not the first choice for adults in the KBEC primary coverage area.

Those in radio likely mean sounding 'small market' means sounding unprofessional. I was told by Randy Coffey (now deceased) that the difference between the major market and small market jocks was not the number of mistakes they made on the air but how they made the mistake sound as if it was supposed to happen. Being in a small market at the time, I asked how I learned to do that and was told it wasn't taught. He said once you've had everything that might possibly happen while you're on the air happen to you, you knew how to turn anything into sounding like it was supposed to happen the way it played out.

 

[Ryan Williams]

I'd even bet the Dallas stations are not the first choice for adults in the KBEC primary coverage area.

That's a joke, right?

 

[Huff]

I'd even bet the Dallas stations are not the first choice for adults in the KBEC primary coverage area.

KBEC does not encode for PPM, so there is no way to tell how it is doing in the PPM world.
In the last diary book (Summer 2008) in Ellis County ONLY, KBEC was 4th among Persons 12+, 3rd among Persons 25-54 and tied for 1st with KLUV among Persons 35-64.
That being said, it was a very small cume and high TSL driving those numbers, and therefore the station did not meet the minimum requirements to "show up" in the full Dallas/Fort Worth book.

 

[Chuck]

I'm still wondering what's wrong with being a small station in a small, unrated market? If you are paying your bills, enjoying what you do, and have an audience that likes you, what's the problem?

KGVL sounds to me like what a lot of ex-major market veterans would LOVE to do. In fact, I think that is exactly what Jaan and Hue are doing - living the dream. Everybody should be congratulating them for their success, not tearing them down...

 

[LibertyNT]

I'm glad they're doing what they're doing.
It sounds like they are having a good time,
and to me that makes some great radio

 

[davideduardo]

KGVL puts a good daytime signal over most of North Dallas. KGVL cannot be heard at night in North Dallas. I would estimate that KGVL puts a good daytime signal over about 25 to 35% of the total Dallas market. KGVL's daytime signal potentially is good enough to show up in the Dallas book if anyone was listening ..

I ran 4 book averages for three different diary periods between 2000 and 2008 on Collin County, where about a quarter of the area has a 5 mV/m signal. It did not show at any point.

A rather extensive study of about a third of the metros in the top 20 MSAs has shown that it's possible to generalize and say that about 90% (actually, closer to 95% in the bigger markets) of at home and at work listening to AMs occurred inside the 10 mV/m contour of the stations reviewed (which were the ones with a significant enough overall audience to be able to plot in a meaningful way on map overlays of coverage).

KGVL's 5 mV/m covers almost exactly 100,000 persons. Very few are in the Dallas MSA.

Whether the KGVL programming was good or not, it does not have enough signal in the Dallas market to make any impact. And it could be argued that if it were good as a Hunt County station, it would not be relevant to Dallas metro listeners, anyway.

 

[Triple Fake Jerry]

KTCK tied for 21st in AQH% and 30th in cume. Definitely not No. 1 in owner.

 

[davideduardo]

KTCK tied for 21st in AQH% and 30th in cume. Definitely not No. 1 in owner.

April, 25-54 men, #2 in share, which is why they were the second highest biller in the market last year.

 

[dakareedog]

In my opinion, most stations overdo audio processing.

I second and third that.

 

[tommydavis]

Wow. So many postings about a radio station that has little to no impact in the DFW marketplace. Go figure.

 

[DToTheJ]

KGVL is the WALE (Providence) of Dallas.

 

[LibertyNT]

KGVL is the WALE (Providence) of Dallas.

I see what you mean

 

[TexasTom]

Wow. So many postings about a radio station that has little to no impact in the DFW marketplace. Go figure.

What's your point, other than to be snotty? I don't think that anyone would be shocked to discover that people who are interested enough in radio to read and post on dedicated radio discussion boards might have somewhat different taste in radio programming than the public at large. And the interest in these boards regarding stations that may have relatively small but loyal audiences is perfectly consistent with that.