DALLAS-FT. WORTH ARBITRON RATINGS: May 2011

[pjc1961]

http://www.radio-info.com/markets/dallas-ft-worth

Persons age 6+ overall publicly released data for the May 2011 period covering Thu. 4/28/11 to Wed. 5/25/11.
Next report will be for the June 2011 period (Thu. 5/26/11 to Wed. 6/22/11) with the data release date on Tue. 7/12/11 (delayed one day due to Independence Day).

The sports stations got a nice bump from Rangers baseball and...World Champion Dallas Mavericks basketball (a lot of those effects will carry into the next ratings period which will cover the period of NBA Finals coverage).

Congratulations to the Mavs!

 

[LibertyNT]

I'm Pretty Happy About the Mavs too!

Looks like KHKS did good again as well.
What the heck happened to KKDA though?
I thought They had been number one not too long ago?
but one small correction to the ratings...

Theres one missing.. KQRO-FM 17.5

(lol if only )

 

[DToTheJ]

What happened to KKDA? They're as flat as a tire on the No. 8 car... Meanwhile...

KJKK - 3.6 -> 3.9 -> 4.1

Who says the "Jack-FM" branding is dead?

 

[radioaircheck]

I think the big loosers this time is both KRLD's AM and FM and The Eagle. Does not look like Russ has helped out that station at all. Sales also have to be off at The Eagle as well. KSCS did not do as well with their new branding. K 104....well what can you say..it's day has come and gone.

 

[charles123]

I think the big loosers this time is both KRLD's AM and FM and The Eagle. Does not look like Russ has helped out that station at all. Sales also have to be off at The Eagle as well. KSCS did not do as well with their new branding. K 104....well what can you say..it's day has come and gone.

Then The Eagle needs to dump Russ and focus on playing music every morning instead someone running their mouth for 4 to 5 hours a day.

 

[radi0avenger]

What the heck happened to KKDA though?
I thought They had been number one not too long ago?

Tell Arbitron to get more meters out there. Ever since they introduced that method, and have less PPMs out there for that demo than I have fingers on one hand, the ratings will show poorly.

 

[jeffdfw]

Oh how the mighty fave fallen... KVIL went from a 3.4 in March to a 2.7 in May and lost over 110,000 listeners. OUCH! CBS may need to consider a flip there... How about 103.7 AmpRadio? Either that or they should play Chistmas music year round

 

[radioaircheck]

AMP might work there. Better sigmnal than 93.3. It has been doing well in other cities

 

[davideduardo]

What the heck happened to KKDA though?
I thought They had been number one not too long ago?

Tell Arbitron to get more meters out there. Ever since they introduced that method, and have less PPMs out there for that demo than I have fingers on one hand, the ratings will show poorly.

If by demo you are referring to the African American population, here is the real data:

The market is 14.5% African American. The unweighted in-tab sample for May was 13.7% and the weighted sample was 14.5%.

The African American sample is as close to proportional on 6+ as you are ever likely to get. There will always be a variance in any subset of the total sample due to people who are not in-tab every day, panel turnover, etc. When the differences are minor, such as this case, weighting up or down achieves proportionality in the overall book.

Usually, when cries for more sample are heard, what is really needed is a more proportional sample at the smaller degrees of granularity.

 

[charles123]

AMP might work there. Better sigmnal than 93.3. It has been doing well in other cities

Put AMP on either The Fan or Mega

 

[radi0avenger]

If by demo you are referring to the African American population, here is the real data:

The market is 14.5% African American. The unweighted in-tab sample for May was 13.7% and the weighted sample was 14.5%.

The African American sample is as close to proportional on 6+ as you are ever likely to get. There will always be a variance in any subset of the total sample due to people who are not in-tab every day, panel turnover, etc. When the differences are minor, such as this case, weighting up or down achieves proportionality in the overall book.

Usually, when cries for more sample are heard, what is really needed is a more proportional sample at the smaller degrees of granularity.

How many males 25-54 who are African American have PPMs?

 

[317C50KW]

Put AMP on either The Fan or Mega
[/quote]

Unless I'm mistaken, Mega has the second highest cume for Spanish language stations (700K+) and of the Spanish language stations it is the 2nd highest in share. This of course is for the 12 plus rankings only.

They've got to be doing something right.

And KVIL probably does well in its target demo, which isn't 12 plus.

I love the knee jerk reactions when the monthly PPM's are posted!

 

[davideduardo]

If by demo you are referring to the African American population, here is the real data:

The market is 14.5% African American. The unweighted in-tab sample for May was 13.7% and the weighted sample was 14.5%.

The African American sample is as close to proportional on 6+ as you are ever likely to get. There will always be a variance in any subset of the total sample due to people who are not in-tab every day, panel turnover, etc. When the differences are minor, such as this case, weighting up or down achieves proportionality in the overall book.

Usually, when cries for more sample are heard, what is really needed is a more proportional sample at the smaller degrees of granularity.

How many males 25-54 who are African American have PPMs?

Find out the percentage of the market that is 25-54 and African American, and that is the approximate percentage of meters with African American men 25-54 in the panel.

 

[metroneck]

I think the big loosers this time is both KRLD's AM and FM and The Eagle. Does not look like Russ has helped out that station at all. Sales also have to be off at The Eagle as well. KSCS did not do as well with their new branding. K 104....well what can you say..it's day has come and gone.

Then The Eagle needs to dump Russ and focus on playing music every morning instead someone running their mouth for 4 to 5 hours a day.

I've said it once, and I'll say it again. KEGL needs to dump the stale RMS, and start fresh with their red shirt freshman on Sat mornings. He'll take them to the heights (if not higher) than RMS in the glory days (Plus he has JD Ryan on his squad, which is auto start cume).

 

[CaptainShowbiz]

Speaking of weekends, has anyone got access to the actual "book" with numbers for weekend shifts by format? Be your BF if you share!

 

[IYOJOTSCOYM]

How many males 25-54 who are African American have PPMs?
[/quote]

Per Arb....for May....in HDBAs of Dallas and Tarrant counties...there are none. Not enough to report. Represented only as ** Clearly the argument that the percentage of population are in direct proportion to the percentage of PPM devices is proportionally out of whack! None. In an HDBA. Really.

So, let's go directly to Arb to ask them for information, research, etc on the AA population in Dallas. 2 months waiting for a response. Per their Diversity department 'sorry, there is none.'

 

[kilamanjero]

K-104 is programmed for the 12-24 year olds, which is a very fickle demographic group, thus their low ranking in the 6+ overall.

 

[davideduardo]

How many males 25-54 who are African American have PPMs?

Per Arb....for May....in HDBAs of Dallas and Tarrant counties...there are none. Not enough to report. Represented only as ** Clearly the argument that the percentage of population are in direct proportion to the percentage of PPM devices is proportionally out of whack! None. In an HDBA. Really.

So, let's go directly to Arb to ask them for information, research, etc on the AA population in Dallas. 2 months waiting for a response. Per their Diversity department 'sorry, there is none.'

Arbitron gets its population data from Claritas, and their language preference data from Nielsen. They do not do independent population estimates.

The MSA is, rounded, 6 million 6+ persons. Just a tad under 900,000 are African American. There are 272,000 African Americans in the two counties in the metro with HDBAs. There are, looking at the sample report for the last few book, around 275 installed meters with Blacks overall, and about 220 in-tab.

The asterisk does not mean "none" but, instead, that the sample is not large enough for statistical reliability. Since only about 30% of African Americans live in HDHAs,

In any case, I ran the HDBA's against Blacks 25-54 and got a nice table starting with KRNB and then KSOC, KKDA and KBFB and KHVN, and so on. The 25-54 Black base in the HDBA's is 120,300 vs. 422,000 in the whole market, so you can see that the HDBA's (and HDHA's) are less important for ethnic measurement as the population disperses and recruiting uses new techniques for CPO households and moves to address based recruiting.

 

[davideduardo]

K-104 is programmed for the 12-24 year olds, which is a very fickle demographic group, thus their low ranking in the 6+ overall.

About 75% of the KKDA FM audience is over 18, and around 55% are over 25.

 

[kilamanjero]

K-104 is programmed for the 12-24 year olds, which is a very fickle demographic group, thus their low ranking in the 6+ overall.

About 75% of the KKDA FM audience is over 18, and around 55% are over 25.

Obviously, they aren't responding too well to this because K-104 would be in the top 5 otherwise.