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Dallas-Ft. Worth Radio Ratings: March 2023

P

pjc1961

Covering the survey period from Thu. 3/2/2023 thru Wed. 3/29/2023, age 6+ overall:
radioinsight.com

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...
radioinsight.com radioinsight.com

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com

25-54: 1. KTCK 2T. KHKS 2T. KZPS 4. KSCS 5. KLNO 10T. KPLX 10T. KLTY 10T. KVIL 10T. KRNB (down from #4)
18-34: 1. KHKS 2. KKDA 3T. KDGE 3T. KVIL 3T. KBFB (up from #9) 3T. KMVK (up from #10) 10T. KSCS 10T. KPLX 12. KLNO (down from #5)
18-49: 1T. KLNO 1T. KSCS (up from #5) 1T. KTCK (up from #8) 4. KHKS 5T. KMVK 5T. KJKK (up from #12) 7T. KDGE (down from #3) 7T. KKDA 9. KRNB (down from #4)
 
Holy cow! @pjc1961 has 1310 ever been #1 in the market on both the beauty pageant and 18-49? I don't recall an instance where this has previously happened.
 
Very interesting, albeit very erratic numbers this month. However, I'm curious about the KTCK listenership. I wonder if their listeners are mostly listening in the car in areas where KTCK-FM would have better car reception than building reception, or if there's actually a healthy amount of people under 50 actually using AM to listen to the station.
 
It really is amazing a station in 2023 can be #1 with a rimshot FM signal and an AM signal. Shouldn't that combination hurt you a little bit?

Someone said maybe KTCK is getting its great ratings thanks to streaming. But KTCK's streaming ratings aren't listed. A number of streaming ratings are listed: KCBI, KRLD-AM, KRLD-FM, KMVK. But no one's streaming is worth more than a .3.

And it's also amazing that KTCK-AM-FM is #1 in 6+, #1 25-54 and tied for #1 18-49. Yet the other Dallas sports station, KRLD-FM where the Rangers season is just underway, is nowhere in the demo rankings. It's tied for #19 in the 6+ race.

Meanwhile after a few up books, KEGL, with its combination of Hot Talk and Sports, has dropped to #27. What makes KTCK so special?
 
Last edited:
rosecitymedia said:
Holy cow! @pjc1961 has 1310 ever been #1 in the market on both the beauty pageant and 18-49? I don't recall an instance where this has previously happened.
Click to expand...
No, this is the first time KTCK has ever been #1 in 25-54.

Gregg. said:
Someone said maybe KTCK is getting its great ratings thanks to streaming. But KTCK's streaming ratings aren't listed. A number of streaming ratings are listed: KCBI, KRLD-AM, KRLD-FM, KMVK. But no one's streaming is worth more than a .3.
Click to expand...
When KTCK's stream was listed separately (the Stream was combined with the AM/FM listening effective Oct. 2020), it reached as high as a 1.0 share... granted it didn't account for much cume, but The Ticket is built on TSL anyway.
 
Huff said:
When KTCK's stream was listed separately (the Stream was combined with the AM/FM listening effective Oct. 2020), it reached as high as a 1.0 share... granted it didn't account for much cume, but The Ticket is built on TSL anyway.
Click to expand...
What Huff is describing is Total Line Reporting (TLR) where an owner can decide if simulcast services are listed all together or separately. For sales, this is a no-brainer as combined numbers can push you up in ranking.

To qualify for TLR, stations and streams must be 100% identical, including ads. Services and streams may be separated for a small number of monthly hours to accommodate "no stream" dictates for sports play by play and similar features.
 
I had no idea the numbers of the KTCK stream were combined with the terrestrial numbers, that probably explains a lot!
 
Looks like the honeymoon for KVIL has ended. Still far better than their darkest days when a flip seemed imminent. Maybe KTCK is taking some of those listeners away as well.

KLUV is #3 6+, but nowhere to be found otherwise. Had things gone the way I thought they would (and may have been planned to go), Audacy would have had a positive, encouraging answer to that problem.
 
DavidEduardo said:
What Huff is describing is Total Line Reporting (TLR) where an owner can decide if simulcast services are listed all together or separately. For sales, this is a no-brainer as combined numbers can push you up in ranking.

To qualify for TLR, stations and streams must be 100% identical, including ads. Services and streams may be separated for a small number of monthly hours to accommodate "no stream" dictates for sports play by play and similar features.
Click to expand...
Why don’t more and/or all station do this?
 
Gregg. said:
It really is amazing a station in 2023 can be #1 with a rimshot FM signal and an AM signal. Shouldn't that combination hurt you a little bit?

Someone said maybe KTCK is getting its great ratings thanks to streaming. But KTCK's streaming ratings aren't listed. A number of streaming ratings are listed: KCBI, KRLD-AM, KRLD-FM, KMVK. But no one's streaming is worth more than a .3.

And it's also amazing that KTCK-AM-FM is #1 in 6+, #1 25-54 and tied for #1 18-49. Yet the other Dallas sports station, KRLD-FM where the Rangers season is just underway, is nowhere in the demo rankings. It's tied for #19 in the 6+ race.

Meanwhile after a few up books, KEGL, with its combination of Hot Talk and Sports, has dropped to #27. What makes KTCK so special?
Click to expand...
So is 97.1 going after 105.3? I don’t see Krld in top 10 in any demos anymore
 
Loverofradio said:
Why don’t more and/or all station do this?
Click to expand...
Many stations run different ads on the stream. This is in part due to the way AFTRA/SAG charges clients for voiceovers on agency spots run on stations where agencies don't want to pay the added fees. It can also be due to the owner selling streamed content separately, meaning that the stations don't qualify for SLR.
 
Gregg. said:
It really is amazing a station in 2023 can be #1 with a rimshot FM signal and an AM signal. Shouldn't that combination hurt you a little bit?

Someone said maybe KTCK is getting its great ratings thanks to streaming. But KTCK's streaming ratings aren't listed. A number of streaming ratings are listed: KCBI, KRLD-AM, KRLD-FM, KMVK. But no one's streaming is worth more than a .3.

And it's also amazing that KTCK-AM-FM is #1 in 6+, #1 25-54 and tied for #1 18-49. Yet the other Dallas sports station, KRLD-FM where the Rangers season is just underway, is nowhere in the demo rankings. It's tied for #19 in the 6+ race.

Meanwhile after a few up books, KEGL, with its combination of Hot Talk and Sports, has dropped to #27. What makes KTCK so special?
Click to expand...
Uhhhhhh how about its an entertaining radio station that connects well with its target demo. It has been doing that for the past 28 years.
 
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