On the TAB Jobs website, there's a listing for an opening for a News Anchor/Personality at KRLD. What's up with that?
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Dallas News Anchor Opening
- Thread starter grantchester
- Start date
E
edwardrmurrow
Guest
> On the TAB Jobs website, there's a listing for an opening
> for a News Anchor/Personality at KRLD. What's up with that?
>
That has been there on and off for close to a year. News experience is not necessary. They are thinking of going with a "TV weekday morning Type" of show. KLIF tried this several years ago, KLIF failed fast.
> for a News Anchor/Personality at KRLD. What's up with that?
>
That has been there on and off for close to a year. News experience is not necessary. They are thinking of going with a "TV weekday morning Type" of show. KLIF tried this several years ago, KLIF failed fast.
P
Phantom
Guest
Entertainment v. Information
> > On the TAB Jobs website, there's a listing for an opening
> > for a News Anchor/Personality at KRLD. What's up with
> that?
> >
> That has been there on and off for close to a year. News
> experience is not necessary. They are thinking of going with
> a "TV weekday morning Type" of show. KLIF tried this several
> years ago, KLIF failed fast.
What else would you expect from a program director that is not a journalist but a former top-40 jock?
Not to put that down, but his mindset is different.
Yesterday, during morning drive, Brad Barton goes on ad nauseum about reality TV.
Why? Because lots of people watch junk television.
Dumb down. Lowest common denominator. Give the people what they want.
Entertainment first, information second.
> > On the TAB Jobs website, there's a listing for an opening
> > for a News Anchor/Personality at KRLD. What's up with
> that?
> >
> That has been there on and off for close to a year. News
> experience is not necessary. They are thinking of going with
> a "TV weekday morning Type" of show. KLIF tried this several
> years ago, KLIF failed fast.
What else would you expect from a program director that is not a journalist but a former top-40 jock?
Not to put that down, but his mindset is different.
Yesterday, during morning drive, Brad Barton goes on ad nauseum about reality TV.
Why? Because lots of people watch junk television.
Dumb down. Lowest common denominator. Give the people what they want.
Entertainment first, information second.
J
JungleJay
Guest
Re: Entertainment v. Information
> > > On the TAB Jobs website, there's a listing for an
> opening
> > > for a News Anchor/Personality at KRLD. What's up with
> > that?
> > >
> > That has been there on and off for close to a year. News
> > experience is not necessary. They are thinking of going
> with
> > a "TV weekday morning Type" of show. KLIF tried this
> several
> > years ago, KLIF failed fast.
>
>
> What else would you expect from a program director that is
> not a journalist but a former top-40 jock?
>
> Not to put that down, but his mindset is different.
>
> Yesterday, during morning drive, Brad Barton goes on ad
> nauseum about reality TV.
>
> Why? Because lots of people watch junk television.
>
> Dumb down. Lowest common denominator. Give the people what
> they want.
>
> Entertainment first, information second.
This doesn't necessarily apply to "news directors" who are former jocks, but some of the best radio newscasters were former top 40 jocks. The recently retired Bob Hardt is a former jock. So were Grant Hudson, Byron MacGreggor, Keith Radford (WKBW-TV), Steve Cumming. A number of the WBBM radio newscasters are former jocks, as are some of the WCBS radio news anchors. I wonder if this has something to do with a jock's ability to read and deliver copy and still sound authoritative?
On the issue of "happy talk" in the news, I agree with you. It's a matter of the radio station lowering it's standards to the values of a fleeting pop culture, rather than raising the listeners to a higher standard. Unfortunately, you said it all with "Give the people what they want". The issue is, is this really what the people want or is it something they think the listeners want based on research? If nothing else works, they might as well roll the dice. That freedom is what made KLIF, WABC and WMCA great.
> > > On the TAB Jobs website, there's a listing for an
> opening
> > > for a News Anchor/Personality at KRLD. What's up with
> > that?
> > >
> > That has been there on and off for close to a year. News
> > experience is not necessary. They are thinking of going
> with
> > a "TV weekday morning Type" of show. KLIF tried this
> several
> > years ago, KLIF failed fast.
>
>
> What else would you expect from a program director that is
> not a journalist but a former top-40 jock?
>
> Not to put that down, but his mindset is different.
>
> Yesterday, during morning drive, Brad Barton goes on ad
> nauseum about reality TV.
>
> Why? Because lots of people watch junk television.
>
> Dumb down. Lowest common denominator. Give the people what
> they want.
>
> Entertainment first, information second.
This doesn't necessarily apply to "news directors" who are former jocks, but some of the best radio newscasters were former top 40 jocks. The recently retired Bob Hardt is a former jock. So were Grant Hudson, Byron MacGreggor, Keith Radford (WKBW-TV), Steve Cumming. A number of the WBBM radio newscasters are former jocks, as are some of the WCBS radio news anchors. I wonder if this has something to do with a jock's ability to read and deliver copy and still sound authoritative?
On the issue of "happy talk" in the news, I agree with you. It's a matter of the radio station lowering it's standards to the values of a fleeting pop culture, rather than raising the listeners to a higher standard. Unfortunately, you said it all with "Give the people what they want". The issue is, is this really what the people want or is it something they think the listeners want based on research? If nothing else works, they might as well roll the dice. That freedom is what made KLIF, WABC and WMCA great.
G
gdvanc
Guest
Re: Entertainment v. Information
> Entertainment first, information second.
Entertainment and information are that high on the list now? Cool - I'll have to give another listen.
Last time I tuned in, all I got was Carla Marion (whom I don't dislike) talking about how she had saved some pups who were wandering near a busy road and how the owner had chewed her out for giving them to animal control or something like that. Lasted several days.
I guess if I want to listen to news on the way to work, I should go buy something that can podcast it to me. If the local "news teams" are going to just read the wire reports that are available to all rather than dig up their own stories, what are the competitive advantages over a podcast? As you suggest, they seem to be going with a stab at entertainment - or possibly not even that; perhaps they're simply hoping to sell you on little more than the personalities of the air staff in the hope that this will command your loyalty. Maybe that works. For now.
I have to say that I don't think the problem is in general with Brad or Carla or their peers and competitors; some of these guys have done good news in the past (and occasionally still do when given the opportunity). They just play the hand that's dealt them.
> Entertainment first, information second.
Entertainment and information are that high on the list now? Cool - I'll have to give another listen.
Last time I tuned in, all I got was Carla Marion (whom I don't dislike) talking about how she had saved some pups who were wandering near a busy road and how the owner had chewed her out for giving them to animal control or something like that. Lasted several days.
I guess if I want to listen to news on the way to work, I should go buy something that can podcast it to me. If the local "news teams" are going to just read the wire reports that are available to all rather than dig up their own stories, what are the competitive advantages over a podcast? As you suggest, they seem to be going with a stab at entertainment - or possibly not even that; perhaps they're simply hoping to sell you on little more than the personalities of the air staff in the hope that this will command your loyalty. Maybe that works. For now.
I have to say that I don't think the problem is in general with Brad or Carla or their peers and competitors; some of these guys have done good news in the past (and occasionally still do when given the opportunity). They just play the hand that's dealt them.
P
Phantom
Guest
Re: Entertainment v. Information
> > > > On the TAB Jobs website, there's a listing for an
> > opening
> > > > for a News Anchor/Personality at KRLD. What's up with
> > > that?
> > > >
> > > That has been there on and off for close to a year. News
>
> > > experience is not necessary. They are thinking of going
> > with
> > > a "TV weekday morning Type" of show. KLIF tried this
> > several
> > > years ago, KLIF failed fast.
> >
> >
> > What else would you expect from a program director that is
>
> > not a journalist but a former top-40 jock?
> >
> > Not to put that down, but his mindset is different.
> >
> > Yesterday, during morning drive, Brad Barton goes on ad
> > nauseum about reality TV.
> >
> > Why? Because lots of people watch junk television.
> >
> > Dumb down. Lowest common denominator. Give the people
> what
> > they want.
> >
> > Entertainment first, information second.
>
> This doesn't necessarily apply to "news directors" who are
> former jocks, but some of the best radio newscasters were
> former top 40 jocks. The recently retired Bob Hardt is a
> former jock. So were Grant Hudson, Byron MacGreggor, Keith
> Radford (WKBW-TV), Steve Cumming. A number of the WBBM radio
> newscasters are former jocks, as are some of the WCBS radio
> news anchors. I wonder if this has something to do with a
> jock's ability to read and deliver copy and still sound
> authoritative?
I agree.
In Great Britain, they are called news readers. That's a more apt description of what many anchors do.
Most do not report anymore, if they ever did.
They read the news ... period.
For example, KFWB in LA employs several former jocks as anchors or news readers. They are not reporters, and they were not trained as journalists although some may have learned something about journalism by being in a newsroom.
On radio, a person is hired for his or her voice. Journalism experience is way down the list of priorities. The KRLD ad is proof of that -- just read it.
> On the issue of "happy talk" in the news, I agree with you.
> It's a matter of the radio station lowering it's standards
> to the values of a fleeting pop culture, rather than raising
> the listeners to a higher standard. Unfortunately, you said
> it all with "Give the people what they want". The issue is,
> is this really what the people want or is it something they
> think the listeners want based on research? If nothing else
> works, they might as well roll the dice. That freedom is
> what made KLIF, WABC and WMCA great.
>
> > > > On the TAB Jobs website, there's a listing for an
> > opening
> > > > for a News Anchor/Personality at KRLD. What's up with
> > > that?
> > > >
> > > That has been there on and off for close to a year. News
>
> > > experience is not necessary. They are thinking of going
> > with
> > > a "TV weekday morning Type" of show. KLIF tried this
> > several
> > > years ago, KLIF failed fast.
> >
> >
> > What else would you expect from a program director that is
>
> > not a journalist but a former top-40 jock?
> >
> > Not to put that down, but his mindset is different.
> >
> > Yesterday, during morning drive, Brad Barton goes on ad
> > nauseum about reality TV.
> >
> > Why? Because lots of people watch junk television.
> >
> > Dumb down. Lowest common denominator. Give the people
> what
> > they want.
> >
> > Entertainment first, information second.
>
> This doesn't necessarily apply to "news directors" who are
> former jocks, but some of the best radio newscasters were
> former top 40 jocks. The recently retired Bob Hardt is a
> former jock. So were Grant Hudson, Byron MacGreggor, Keith
> Radford (WKBW-TV), Steve Cumming. A number of the WBBM radio
> newscasters are former jocks, as are some of the WCBS radio
> news anchors. I wonder if this has something to do with a
> jock's ability to read and deliver copy and still sound
> authoritative?
I agree.
In Great Britain, they are called news readers. That's a more apt description of what many anchors do.
Most do not report anymore, if they ever did.
They read the news ... period.
For example, KFWB in LA employs several former jocks as anchors or news readers. They are not reporters, and they were not trained as journalists although some may have learned something about journalism by being in a newsroom.
On radio, a person is hired for his or her voice. Journalism experience is way down the list of priorities. The KRLD ad is proof of that -- just read it.
> On the issue of "happy talk" in the news, I agree with you.
> It's a matter of the radio station lowering it's standards
> to the values of a fleeting pop culture, rather than raising
> the listeners to a higher standard. Unfortunately, you said
> it all with "Give the people what they want". The issue is,
> is this really what the people want or is it something they
> think the listeners want based on research? If nothing else
> works, they might as well roll the dice. That freedom is
> what made KLIF, WABC and WMCA great.
>
Re: Entertainment v. Information
> > > > > On the TAB Jobs website, there's a listing for an
> > > opening
> > > > > for a News Anchor/Personality at KRLD. What's up
> with
> > > > that?
> > > > >
> > > > That has been there on and off for close to a year.
> News
> >
> > > > experience is not necessary. They are thinking of
> going
> > > with
> > > > a "TV weekday morning Type" of show. KLIF tried this
> > > several
> > > > years ago, KLIF failed fast.
> > >
> > >
> > > What else would you expect from a program director that
> is
> >
> > > not a journalist but a former top-40 jock?
> > >
> > > Not to put that down, but his mindset is different.
> > >
> > > Yesterday, during morning drive, Brad Barton goes on ad
> > > nauseum about reality TV.
> > >
> > > Why? Because lots of people watch junk television.
> > >
> > > Dumb down. Lowest common denominator. Give the people
> > what
> > > they want.
> > >
> > > Entertainment first, information second.
> >
> > This doesn't necessarily apply to "news directors" who are
>
> > former jocks, but some of the best radio newscasters were
> > former top 40 jocks. The recently retired Bob Hardt is a
> > former jock. So were Grant Hudson, Byron MacGreggor, Keith
>
> > Radford (WKBW-TV), Steve Cumming. A number of the WBBM
> radio
> > newscasters are former jocks, as are some of the WCBS
> radio
> > news anchors. I wonder if this has something to do with a
> > jock's ability to read and deliver copy and still sound
> > authoritative?
>
>
> I agree.
>
> In Great Britain, they are called news readers. That's a
> more apt description of what many anchors do.
>
> Most do not report anymore, if they ever did.
>
> They read the news ... period.
>
> For example, KFWB in LA employs several former jocks as
> anchors or news readers. They are not reporters, and they
> were not trained as journalists although some may have
> learned something about journalism by being in a newsroom.
>
> On radio, a person is hired for his or her voice.
> Journalism experience is way down the list of priorities.
> The KRLD ad is proof of that -- just read it.
>
>
>
> > On the issue of "happy talk" in the news, I agree with
> you.
> > It's a matter of the radio station lowering it's standards
>
> > to the values of a fleeting pop culture, rather than
> raising
> > the listeners to a higher standard. Unfortunately, you
> said
> > it all with "Give the people what they want". The issue
> is,
> > is this really what the people want or is it something
> they
> > think the listeners want based on research? If nothing
> else
> > works, they might as well roll the dice. That freedom is
> > what made KLIF, WABC and WMCA great.
> >
>
Per chance, KRLD will revert to a tactic, short lived and a miserable falure, that it tried in 1985 or so. Someone (no one ever stepped forward to take credit or blame)concluded KRLD's news et cetera was sounding dull, so management had the brilliant idea of hiring a high dollar team of "copy enhancement specialisrs" to run around the studio 15 hours a day and embellish the anchors' comments and even some of the copy with witticisms designed to make the station more audience friendly. One "specialist" took up residence in the air studio and fed the anchor one liners and other trivia fostered by the material coming in for use on the air. Another two or so specialists floated around the newsroom bull pen (in more ways than one) and fed the writers "humorous and interesting" tidbits to be written into stories.
The "specialists" called themselves "joke writers," and all in the station agreed the venture was indeed one BIG joke. It lasted about a month, then KRLD went back to its staid, stoic delivery, and the joke writers were said to have later pitched their services to WBAP and were summarily dispatched to the door.
> > > > > On the TAB Jobs website, there's a listing for an
> > > opening
> > > > > for a News Anchor/Personality at KRLD. What's up
> with
> > > > that?
> > > > >
> > > > That has been there on and off for close to a year.
> News
> >
> > > > experience is not necessary. They are thinking of
> going
> > > with
> > > > a "TV weekday morning Type" of show. KLIF tried this
> > > several
> > > > years ago, KLIF failed fast.
> > >
> > >
> > > What else would you expect from a program director that
> is
> >
> > > not a journalist but a former top-40 jock?
> > >
> > > Not to put that down, but his mindset is different.
> > >
> > > Yesterday, during morning drive, Brad Barton goes on ad
> > > nauseum about reality TV.
> > >
> > > Why? Because lots of people watch junk television.
> > >
> > > Dumb down. Lowest common denominator. Give the people
> > what
> > > they want.
> > >
> > > Entertainment first, information second.
> >
> > This doesn't necessarily apply to "news directors" who are
>
> > former jocks, but some of the best radio newscasters were
> > former top 40 jocks. The recently retired Bob Hardt is a
> > former jock. So were Grant Hudson, Byron MacGreggor, Keith
>
> > Radford (WKBW-TV), Steve Cumming. A number of the WBBM
> radio
> > newscasters are former jocks, as are some of the WCBS
> radio
> > news anchors. I wonder if this has something to do with a
> > jock's ability to read and deliver copy and still sound
> > authoritative?
>
>
> I agree.
>
> In Great Britain, they are called news readers. That's a
> more apt description of what many anchors do.
>
> Most do not report anymore, if they ever did.
>
> They read the news ... period.
>
> For example, KFWB in LA employs several former jocks as
> anchors or news readers. They are not reporters, and they
> were not trained as journalists although some may have
> learned something about journalism by being in a newsroom.
>
> On radio, a person is hired for his or her voice.
> Journalism experience is way down the list of priorities.
> The KRLD ad is proof of that -- just read it.
>
>
>
> > On the issue of "happy talk" in the news, I agree with
> you.
> > It's a matter of the radio station lowering it's standards
>
> > to the values of a fleeting pop culture, rather than
> raising
> > the listeners to a higher standard. Unfortunately, you
> said
> > it all with "Give the people what they want". The issue
> is,
> > is this really what the people want or is it something
> they
> > think the listeners want based on research? If nothing
> else
> > works, they might as well roll the dice. That freedom is
> > what made KLIF, WABC and WMCA great.
> >
>
Per chance, KRLD will revert to a tactic, short lived and a miserable falure, that it tried in 1985 or so. Someone (no one ever stepped forward to take credit or blame)concluded KRLD's news et cetera was sounding dull, so management had the brilliant idea of hiring a high dollar team of "copy enhancement specialisrs" to run around the studio 15 hours a day and embellish the anchors' comments and even some of the copy with witticisms designed to make the station more audience friendly. One "specialist" took up residence in the air studio and fed the anchor one liners and other trivia fostered by the material coming in for use on the air. Another two or so specialists floated around the newsroom bull pen (in more ways than one) and fed the writers "humorous and interesting" tidbits to be written into stories.
The "specialists" called themselves "joke writers," and all in the station agreed the venture was indeed one BIG joke. It lasted about a month, then KRLD went back to its staid, stoic delivery, and the joke writers were said to have later pitched their services to WBAP and were summarily dispatched to the door.
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