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Dance Music on 98.9

J

jprg

Earlier this evening I heard dance music on 98.9. I though the were sports? Any info on that?
 
ESPN dropped them for non payment. Thye also didn't pay their US staff either. ESPN can be found on AM1700.
 
Ratings aside their target audience is TJ not SD.
 
Media Hack Chris | SDR said:
Ratings aside their target audience is TJ not SD.
Click to expand...

And supposedly they do OK in the Tijuana INRA survey. This is a case of the owner taking advantage of an under-radioed market, Tijuana, which is among the 5 or 6 largest markets in Mexico and gets automatic buys on agency placements.
 
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