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Dance Music: Perfect HD2 Format

N

nd2023

Banned
We know there is a void for dance music across most of the country. Broadcasters are reluctant to program a dance format because the music is not so mainstream in this country. But imagine if every city had a dance HD2. It would be financially viable to have one dance station with live or voicetracked DJs all day syndicated across the country on HD2s, and have local live club broadcasts on each HD2 station. A lot of people subscribe to Sirius XM just for BPM and Area, and there is some dissatisfaction from some of the satellite subscribers. People would buy an HD radio if it meant they could hear their favorite music.

For example, San Francisco got Pulse 99.7 on HD2 after Energy 92.7's flip. If they promote it to the former Energy listeners, they will buy HD radios to hear their favorite dance music. Similarly, if New York City had a decent pure dance station on an HD2, many the former Pulse 87 listeners would rather buy an HD radio to hear pure dance than listen to hip hop on PartyFM. Pride Radio doesn't sound as good as PartyFM, and the very name alienates most potential listeners, and its signal is comparable to 87.7 since HD2s don't go far. CBS could have just simulcasted San Francisco's Pulse on an HD2 in NYC and they would have picked up listeners just because of the name "Pulse".

HD2s can also be heard via Internet streaming for people who have a data plan but don't want to buy an HD radio.
Instead of repeating formats on HD2 that the competitors are doing on HD1, why not use the opportunity to be daring and different from any other station! Dance fans are very passionate about their music, and will subscribe to satellite radio, get Internet stations on their phones, or buy an HD radio if that's how they get the newest dance music.
 
Nick said:
We know there is a void for dance music across most of the country. Broadcasters are reluctant to program a dance format because the music is not so mainstream in this country. But imagine if every city had a dance HD2. It would be financially viable to have one dance station with live or voicetracked DJs all day syndicated across the country on HD2s, and have local live club broadcasts on each HD2 station. A lot of people subscribe to Sirius XM just for BPM and Area, and there is some dissatisfaction from some of the satellite subscribers. People would buy an HD radio if it meant they could hear their favorite music.

For example, San Francisco got Pulse 99.7 on HD2 after Energy 92.7's flip. If they promote it to the former Energy listeners, they will buy HD radios to hear their favorite dance music. Similarly, if New York City had a decent pure dance station on an HD2, many the former Pulse 87 listeners would rather buy an HD radio to hear pure dance than listen to hip hop on PartyFM. Pride Radio doesn't sound as good as PartyFM, and the very name alienates most potential listeners, and its signal is comparable to 87.7 since HD2s don't go far. CBS could have just simulcasted San Francisco's Pulse on an HD2 in NYC and they would have picked up listeners just because of the name "Pulse".

HD2s can also be heard via Internet streaming for people who have a data plan but don't want to buy an HD radio.
Instead of repeating formats on HD2 that the competitors are doing on HD1, why not use the opportunity to be daring and different from any other station! Dance fans are very passionate about their music, and will subscribe to satellite radio, get Internet stations on their phones, or buy an HD radio if that's how they get the newest dance music.
Click to expand...

No one is listening to HD2 channels. Sales on HD radios isnt great at all. Why bother putting something on HD when you can just have it on the internet? Internet almost everyone has. Plus a lot of cities you can get free wifi now. Its not great but its something. HD radio is losing its window to be effective. Most of these stations are putting on other stations in their cluster.
 
That's because there is no compelling content (like dance music) on hd2 that will make people want to go out and buy one. The range is also bad. HD technology is flawed, if it were given its own band, it could have coverage equal to the analog 40 db contour.
If there is a nationwide dance channel on hd2's, and that was promoted to the people who would enjoy it, people would buy hd radios.
 
HD is dead. Forget it. Imagine the imaging of putting dance stations on HD and then them killing it off. It would be spun that it was because they were playing music nobody cared about. The signals suck and dance fans would be much better off with either a local station (where available), Sirius/XM or plugging their cell phone into the radio jack and streaming their favorite internet station like B91. ;)

jp
 
Nick said:
That's because there is no compelling content (like dance music) on hd2 that will make people want to go out and buy one. The range is also bad. HD technology is flawed, if it were given its own band, it could have coverage equal to the analog 40 db contour.
If there is a nationwide dance channel on hd2's, and that was promoted to the people who would enjoy it, people would buy hd radios.
Click to expand...

Nick you kill your own argument. People listen to satellite radio for more than just music. Why would anyone want to pay for a receiver to hear dance music when they can stream the cell phone in their car?

Again you come off like dance music is dead in America. Its far from dead and its making a huge comeback.
 
Nick,

There are TWO factors to blame regarding HD radio. The radio industry itself as well as the automotive industry.

Satellite radio already had the "jump" with the automotive industry regarding their brands (when Sirius and XM were separate companies). Terrestrial radio probably "laughed off" satellite radio just as well as the over-the-air TV networks "laughed off" the cable networks way back when. As satellite radio began to grow in popularity, radio knew that they HAD to do something, thus the HD. However, it's only NOW that some ground is happening for HD radio in car stereos, but prior to that they couldn't "sell" HD to the auto industry in terms of car stereos (most likely because the Big Three were "in bed" with Sirius and XM...I dunno and this is just a "guess").

But programming wise? HD has become three things for the most part:

1) A "dumping ground" for old formats due to a change.
2) A new "home" for AM stations.
3) Time brokered.

Yep, the signals are bad (even 87.7 as a frequency is a "better off" deal) and with the exception of "Pride", there are very few innovative programming concepts in that brand. It's just more of the same.

I'd rather hear dance on standard anyway :)
 
Nick said:
Pride Radio doesn't sound as good as PartyFM, and the very name alienates most potential listeners, and its signal is comparable to 87.7 since HD2s don't go far.
Click to expand...

First off, I have to say this was a pretty interesting, unexpected thread to read. Everyone had some good points that made me think "that's true.... but that's even more true..... but that's true, too.." and I never could predict what was coming next. It's like when you are pick as a juror in Jury Duty -you hear one side testify and you're like "she's just a sweet innocent girl! what if she didn't do it!" then you hear the other side and it's "you dirty little filthy insignificant piece of dust! throw her away and lose the key!"

But one thing I do have to agree with is the Pride name alienating listeners, while also strengthening the stereotype of the sound. As far as HD, I almost got a little excited about it when it came to Newstalk KFYI for certain reasons, but that excitement died, faster than Britney Spears's hit, "radar".
 
I agree with some of the other statements - if it is felt that the "dance" format should be relegated to HD/HD2 - then that's like saying that it cannot survive and grow on a terrestrial signal. I strongly disagree that it should not be "relegated" to anything, but do believe that it should be "spread" - and that means, more exposure.

That's because there is no compelling content (like dance music) on hd2 that will make people want to go out and buy one. The range is also bad. HD technology is flawed, if it were given its own band, it could have coverage equal to the analog 40 db contour.
If there is a nationwide dance channel on hd2's, and that was promoted to the people who would enjoy it, people would buy hd radios.
Click to expand...

True. There may be no compelling content on HD because, as Tony said, it has become a dumping ground of sorts of formats that didn't work and or "test-tube" stations. HD/HD2 has become the equivalent of a red-headed stepchild in that regard, and in my opinion, that tactic severly damaged the "potential" of HD/HD2 to start with.

HD/HD2 was partially meant to be an "answer" to satellite incursion in markets - but was under utilized to see that process through, then was seemingly forgotten about. HD already has a bit of a bad aura due to the HD-DVD/Bluray battle that HD lost in a landslide of negative press, reports, blogs, tremendous discount sales, etc. Remember, when HD-DVD came out - it was the big thing, and each disk had a heavty price. Then it limped out of the door battered and bruised selling "closeout" disks for $1-4, and full HD player sets for $40? Don't be foolish and think that just because that's about a movie disk, and the HD reciever for radio is supposed to be viewed differently by the general public... either way, to them, it's all HD. They may be completely different formats/purposes - but there is some level of correlation there.

Again you come off like dance music is dead in America. Its far from dead and its making a huge comeback.
Click to expand...

I couldn't agree more. amen to that.
 
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