Time to break it down.....
Johnster said:
I Refer to Star so much because the title of this thread is "dance music station (or at least show) needed in Boston" and that was the last unsuccessful attempt at a dance format in Boston. Three different program directors, a couple of different morning shows and multiple consultants took a whack at it. They retooled it a couple of times and if it was successful there never would have been a flip to Mike. Since it wasn't jumping on the Jack format first made good sense.
BECAUSE THE WAY IT WAS PROGRAMMED
SUCKED! I've heard Star 93.7. As much as I didn't like 'KTU in New York, I thought 'KTU was better than this! Consultants? HAH! If Star was programmed right from the get go, Boston would have had a killer dance station (not to be confused with what Star was mainly....a rhythmic A/C.)
Johnster said:
No one in this business cares that you don't feel you have enough diversity on the dial. We are not here to entertain you. We are here to sell advertising and make money for our stockholders or investors. A dance format in Boston today would not sell more advertising than most of the stations you have mentioned. These companies actually know more about this business than you do. The Boston market is nothing like NYC, Chicago or LA. All these same corporations have many successful urban orientated formats there. But Boston does not have a big enough urban population and that is the whole problem here.
So wait, you don't care about the listeners? You're not here for our entertainment? (with all due respect to Pink) Is that what you're saying here? I don't want to twist this so please correct me if I am wrong. And if these companies know, then how come so many of them are failing left and right? Okay, economy stinks. But what product are you putting out that is compelling for the listeners? (and that can be in ANY format).
I will give you this, I DO know Boston is mainly a rock town. WBCN, WAAF....I know. But you can't just single out Boston as the one place. I'm aware of Brockton, Lawrence, Lowell, Lynn, areas on the outskirts that have an urban population.....I would think you guys would hit into Providence a bit (albeit a separate market). But let's cross "urban" out a sec here because most people would then link this to African-Americans mainly (at least that's what I get when I hear "urban"). Dance is a tricky format because it is diverse where it reaches out to all cultures, sexes, religions, sexual preferences, etc. It's just a matter of nailing the majority. Okay, so NYC has Latinos (Puerto Ricans, Dominicans). Boston/Providence has mainly Portugese (Cape Verdeans) who are into this style of music. Whites like it too! If a DANCE (and I stress current in this case) station were to happen in Boston, it CANNOT sound like what Star 93.7 did. The music was a bad mix and that's why the station failed.
Johnster said:
This is why I continually stress that its a perfect fit for HD-2. And where do you get the idea that only 100 folks can get HD-2??? The HD-2 signals of all the Boston FM's blanket the city. Yes you have to buy a radio but for this niche programming that is the perfect solution. A powerful good sounding signal and yet you don't need the audience or cash flow you need for the main signals. This is where you could get your diversity without impacting my cash flow.
Do I even START on HD here? As far as I know amongst my friends, I am the ONLY one that has an HD radio. I'm a radio geek, I confess! Corporations collectively FAILED at promoting this. This was supposed to be the "alternative" to satellite and what is it? A "dumping ground" for formats (at least that's how it is in New York anyway). Maybe because Boston is a smaller city, HD works out well there. Not in NYC. One day I can hear old skool hip-hop on WQHT (Hot 97 HD-2) and the next day, doesn't come in.
Johnster said:
Now as to another CHR or HipHop station I was never talking about that because this thread was never about that. It was SteveN looking again for a dance station and for him and his pals Funkytown ( yes 93.7 HD-2) is not a bad answer.
For you probably pirate radio..
No, something legal above 92.1. I just have to find a Boston area "counterpart" to get the noise circulating. And we will.
Oh, and BTW not your station. After all, we don't want to impact your cash flow.