Dance Music Station

[Judy G.]

I noticed Tucson doesn't have a solid dance music station. How would a station like WKTU work out in Tucson? Any thoughts?

 

[ZorioQStrange]

A dance station for Tucson would have to be more Mexican-oriented than WKTU. The mix of Hispanics in NYC is much different than the mix in Tucson. This would make the music mix different, too.

KOHT has already done a fairly good job of straddling the line between young white kids and young Mexican kids.

 

[2Son]

A dance station for Tucson would have to be more Mexican-oriented than WKTU. The mix of Hispanics in NYC is much different than the mix in Tucson. This would make the music mix different, too.

KOHT has already done a fairly good job of straddling the line between young white kids and young Mexican kids.

I've always been a believer that a dance music station would make a dent here in the Tucson market (and no, I do not believe KOHT represents dance in any shape or form). I'm not sure that KTU is even the right type of station for the Tucson market, but it's a start. With Tucson being a college town and a mix of people from all over (including Mexico), I believe there would be an interest in dance. I think Tucson's radio market is still small enough and not oversaturated enough that any new radio station would be a welcome change to the usual stuff we've had for years now.

 

[lamey]

With Tucson being a college town and a mix of people from all over (including Mexico), I believe there would be an interest in dance. I think Tucson's radio market is still small enough and not oversaturated enough that any new radio station would be a welcome change to the usual stuff we've had for years now.

I have to agree that Hot does handle the Dance portion for this audience. On the thought of Tucson being a College Town, most of the age group in that segment sadly listen to alternative sources for media. Whether it is the iPhone, CD's, MP3 enabled phones and media players or the songs on peoples MySpace pages, The 12 - 24 segment is slowly moving away from terrestrial radio. Television shows targeting those demos, and even ones on the upper demos such as Greys and CSI are now featuring tunes to help sell and get exposure for new artist (yes, at a price). I tend to like Hot at night when they play some new stuff peppered in with Dance tunes from the 80's and 90's. I honestly don't think a Groove Format of House and Urban would work in the market? Then again..

 

[2Son]

With Tucson being a college town and a mix of people from all over (including Mexico), I believe there would be an interest in dance. I think Tucson's radio market is still small enough and not oversaturated enough that any new radio station would be a welcome change to the usual stuff we've had for years now.

I have to agree that Hot does handle the Dance portion for this audience. On the thought of Tucson being a College Town, most of the age group in that segment sadly listen to alternative sources for media. Whether it is the iPhone, CD's, MP3 enabled phones and media players or the songs on peoples MySpace pages, The 12 - 24 segment is slowly moving away from terrestrial radio. Television shows targeting those demos, and even ones on the upper demos such as Greys and CSI are now featuring tunes to help sell and get exposure for new artist (yes, at a price). I tend to like Hot at night when they play some new stuff peppered in with Dance tunes from the 80's and 90's. I honestly don't think a Groove Format of House and Urban would work in the market? Then again..

I guess I'm a little confused then. Just when does HOT actually play dance music? or what is your definition of dance music?? just from the 80's and 90's?

I do agree with you that many are moving away from terrestrial radio, but look at the horrible choices out there on the dial... no wonder.

 

[lamey]

It depends I guess on the classification of Dance Music. To a certain extent KFMA plays dance, KRQ and Hot as well. Most of the songs on Hot I would
classify as dance. A person could dance to Jordan Sparks just as well as the Pussycat Dolls. We had a station in Orange County California go all house, the station still is on the air but shifted to Modern Rock (KDLE 103.1) . It was pretty unlistenable for more than one hour when it played nothing but house. The Dance Music of the 80's and 90's was easy to define (Alt - Depeche or Dance - Debbie Deb, Paula), it is a good question - is Shawty Lo Dance?

 

[2Son]

It depends I guess on the classification of Dance Music. To a certain extent KFMA plays dance, KRQ and Hot as well. Most of the songs on Hot I would
classify as dance. A person could dance to Jordan Sparks just as well as the Pussycat Dolls. We had a station in Orange County California go all house, the station still is on the air but shifted to Modern Rock (KDLE 103.1) . It was pretty unlistenable for more than one hour when it played nothing but house. The Dance Music of the 80's and 90's was easy to define (Alt - Depeche or Dance - Debbie Deb, Paula), it is a good question - is Shawty Lo Dance?

In Tucson, you MAY hear KRQ play an occasional dance song, but typically they won't put those in regular rotation. I've never heard a current dance track on HOT - they play hip-hop; there is a difference. I can guarantee KDLE in CA did not play all house, but you may have interpreted it as house. There were top 40 dance mixes, a little house, trance, electro, etc. I would suggest (as just a couple of examples) listening to XM81 BPM to get a better idea of what current dance music is OR perhaps KTU for some older tracks with a few current ones thrown in OR just travel outside the US and take a listen. It doesn't surprise me that some people in the U.S. don't know what dance music is these days because dance artists/DJ's certainly aren't given the opportunity to showcase their works thanks to the "cookie-cutter" formats being shoved down the listeners' throats care of corporate radio "these days".