Dance on CHR

[instigator]

Well dance is def on a comeback....5 years ago CHR wouldn't touch Stereo Love or We No Speak Americano....Hip hop artists are putting dance infused tracks out....Its a great time for dance music.
The reason for this post is Promo Only Mainstream Nov 2010. I recieved it yesterday...Has anyone noticed how many dance tracks appeared on it...Wow! If half of them make CHR it will be a huge victory for dance lovers!!

Take Over Control :Afrojack, Better than Her: Matisse, Suck My Kiss: Ultraviolet Sound, If You Wanna Fly :Veronica(I love this track but I don't see this one getting CHR spins) Hands: Ting Tings
Then there is dance leaning Angel:akon Hey Baby itbul/T pain.
7 tracks of 21 on Promo only Mainstream Radio are dance ordance leaning....I think dance is totally taking the place of hip hop and r and b on Top 40....I for one am thrilled.
On a side note when I'm spinning at my clubs almost every request would be for Hip Hop now almost everyone asks for dance tracks...as a DJ that has been frustrated by radio and clubs beeing over-saturated with Hip Hop this dance resurgence has me thrilled.

 

[Wildstyle K]

Seems like dance is about to take over control.

 

[anthonydt06]

KXXM had Matisse - Better Than Her on heavy rotation for the last several months.

 

[DJ_Perry]

Seems like dance is about to take over control.

I honestly think it is a bandwagon thing. Its all over DJ Hero, its all over Jersey Shore. These kids that grew up with Hip Hop dominating 10 years ago, they have no idea that music is shifting. They still consider "whatever is out" as "whatever it is branded". Radio has brainwashed the masses with slogans like "where hip hop lives" or "#1 for Hip Hop / R&B". I don't recall a CHR station using the term "dance" in their slogan since the early 90's. These same stations have been forced to stop using such ficticious slogans and add more variety...yet they still try to pretend they offer the same format!

As far as Promo Only, they don't always predict the hits. Alot of times, it is the labels approaching Promo Only and trying to crossover with hopes of getting attention for airplay. With dance being the new bandwagon, I'm sure Promo Only is getting a spike in such artists that wanna have be in the spotlight too. I'm just afraid that it will turn into a cookie cutter formula.

 

[instigator]

Seems like dance is about to take over control.

I honestly think it is a bandwagon thing. Its all over DJ Hero, its all over Jersey Shore. These kids that grew up with Hip Hop dominating 10 years ago, they have no idea that music is shifting. They still consider "whatever is out" as "whatever it is branded". Radio has brainwashed the masses with slogans like "where hip hop lives" or "#1 for Hip Hop / R&B". I don't recall a CHR station using the term "dance" in their slogan since the early 90's. These same stations have been forced to stop using such ficticious slogans and add more variety...yet they still try to pretend they offer the same format!

As far as Promo Only, they don't always predict the hits. Alot of times, it is the labels approaching Promo Only and trying to crossover with hopes of getting attention for airplay. With dance being the new bandwagon, I'm sure Promo Only is getting a spike in such artists that wanna have be in the spotlight too. I'm just afraid that it will turn into a cookie cutter formula.

I agree Perry...mtv not supporting dance and being so heavy Hip Hop and R and B crippled dance and made Hip Hop thrive...now the Jersy Shore has helped dance creep up into mainstream. Also Promo Only doesn't always predict the hits...however I can't ever remember Promo Only Mainstream Radio featuring this many dance songs on one disc....that means these labels are finally agressively pursuing CHR adds.

 

[Wildstyle K]

http://www.youtube.com/watch?v=sspb2uvooUE&feature=related




;D

 

[Wildstyle K]

I don't want to start a new thread and get too deep into this question I've been meaning to bring up and discuss for some time now, so I'll just briefly bring it up here;

Everyone sees the amount of success and longevity hip hop AND r&b have had, despite the fact that it was SUPER-HEAVILY over saturated and played out. No one thought that since the days of MC Hammer and Kriss Kross, we'd still be around in 2005, 2007...etc with hip hop still going strong and even coming to dominate the charts throughout much of the 00's, changing the sound of top 40 AND adult chr. Even now that hip hop has fallen from top domination, you see that it is still very present today, and that a lot of its elements remain present in today's modern hits.

WITH THAT IN MIND,

Do you think that it's possible this dance trend may have a long life this time around AND THEN still manage to coexist with the next big thing once the dance trend comes to an end? Does anyone truly believe that there aren't enough styles and sounds in dance for it to live and evolve as long as hip hop has? After a long period of slow beats, isn't it safe to assume that we could all survive through a few years or more of uptempo beats dominating the charts? After all, rap and hip hop were present through BOTH generations of dance and even part of rock n roll, ALL of the latin pop phase, throughout the entire boy band / girl band pop groups, through the entire reggaeton era..etc. It started with old school rap, the west coast gangsta style hip hop blew up, followed by east coast hard style hip hop, followed by dirty south, which pretty much finished off the game from the bounce beats to the r&b "yeah" style to the dumb talk about nothing crap.

Who's to say that this can't also happen with the uptempo sound as well? I believe there are just as many variations in styles of uptempo beats that could be created and used to keep the sound fresh as there are/were in the slow tempo beats, and since everyone seemingly chooses to go in phases, that makes it better since this way, while everyone is copying each other and sounding similar, trendy style, all the new styles don't "get used up and get old too quickly" all at once.

Is it possible that what we are hearing now is just the beginning of better and more surprising things to come?

 

[DJ_Perry]

KDM, I don't mean to pick you apart. I think you are a cool guy and I appreciate your support....however, Hip Hop started way before Hammer and Kris Kross. I don't know if I'd even consider them Hip Hop. We all know H.H. was somewhat obscure through the early to mid 80's. It wasn't until DMC, L.L.C.J, Tone Loc and others put it on the map. Obviously it exploded in the 90's and the quality lowered as the 2000's approached. I would say both formats (Dance and Urban) shared the airwaves until this time. After Y2K, Dance became obscure to the masses, and everybody was jumping on the H.H. Bandwagon while Ja Rule, Nelly, Master P, DMX, Fabo and countless fly by night wanna be's cashed out. So I would say history is just repeating itself, and music is shifting to a time where it was more equal (like the late 80s-early 90's).

When i think of classic Hip Hop, there is VERY LITTLE that is worth mentioning from the 2000's. Even tho that was HH's heyday, I appreciate the earlier stuff more. I also see alot of posts going on here expressing excitement in the state of Dance today, but I still think the format was stronger and more dominant 20 years ago. So I doubt we will ever see those days again....as that was our heyday. Music will continue to go in cycles, and producers will take advantage of this trend while it lasts.

 

[nd2023]

As I said on the New York board, 92.3 NOW could have passed for a dance station 5 years ago. Half of its power rotation has the same sound as our brand of dance. Stereo Love and Americano are played about every hour! We had been speculating on the future sound of pop music in the 2010s, well the future is NOW (pun intended). I predict a lot more stations adopting a sound like WILD1027 and PartyFM with some pure dance songs thrown in the mix. One of the few HD2s that made the Arbitron ratings without the benefit of an analog translator has a pure dance format (it had a cume possibly higher than the number of HD radios in daily use in the entire country, so people are listening online)

When I was in high school from 2002-2006, hip hop was the big music trend. We were lucky to get one or two dance songs on the charts (think Lasgo - Something or Roc Project - Never). I just looked at the CHR chart for a week in June 2004, and none of the songs have a dance/electro sound that many of today's CHR songs have. Now I'm hearing songs like Stereo Love blasted out of cars on the street.

As someone said earlier, maybe it's Jersey Shore which introduced the Guido Fist Pump and the associated music to the rest of the country, maybe it's the success of DJ Hero as people are growing tired of Guitar Hero. Dance Dance Revolution would probably be way more successful if it was released now than at the time it was released.

 

[willcalder]

As I said on the New York board, 92.3 NOW could have passed for a dance station 5 years ago. Half of its power rotation has the same sound as our brand of dance. Stereo Love and Americano are played about every hour! We had been speculating on the future sound of pop music in the 2010s, well the future is NOW (pun intended). I predict a lot more stations adopting a sound like WILD1027 and PartyFM with some pure dance songs thrown in the mix. One of the few HD2s that made the Arbitron ratings without the benefit of an analog translator has a pure dance format (it had a cume possibly higher than the number of HD radios in daily use in the entire country, so people are listening online)

When I was in high school from 2002-2006, hip hop was the big music trend. We were lucky to get one or two dance songs on the charts (think Lasgo - Something or Roc Project - Never). I just looked at the CHR chart for a week in June 2004, and none of the songs have a dance/electro sound that many of today's CHR songs have. Now I'm hearing songs like Stereo Love blasted out of cars on the street.

As someone said earlier, maybe it's Jersey Shore which introduced the Guido Fist Pump and the associated music to the rest of the country, maybe it's the success of DJ Hero as people are growing tired of Guitar Hero. Dance Dance Revolution would probably be way more successful if it was released now than at the time it was released.

92-3 Now is a great sounding radio station.

 

[Wildstyle K]

KDM, I don't mean to pick you apart.  I think you are a cool guy and I appreciate your support....however, Hip Hop started way before Hammer and Kris Kross.... 

But I wanted to start at a time where hip hop was beginning to surely dominate the charts without all the 80's pop still lingering around too much. The earlier hip hop wasn't as big and wasn't played as purely and exclusively as its own format before those days of Kriss Kross & Mc Hammer. I also threw in MC Hammer to show an example of how people hearing that back in those days would've never thought we'd evolve all the way through the Timbaland sound up to today's Soulja Boy and Lil Wayne sounds, and the point there was; Is it possible that what we are seeing now in dance (and thinking will get old quickly) simply be only the beginning of things to come, but we just can't see it yet.

I didn't want to go all the way back to the beginning of hip hop because that time lays outside of the example I was trying to make. I just wanted to bring up the highest charting years of modern hip hop to give an example of how long a trend or something could last on the charts.

I'm hypothesizing on how far this generation of dance could possibly go, based on how long the mid 90's through 2000's hip hop era lasted, when in the 90's we couldn't even imagine half of what was to come in 2000 at all. Right now, many people may think the dance sound is over saturated and it will probably kill it, but what if this is just one phase before a whole new dance style comes along and that may be when the sound truly starts dominating the charts, the same way 90's-2000 hip hop didn't really start taking over and dominate until late 90's and mainly 2000?

I heard Kanye say in one of his songs "We (hip hop) have even surpassed rock & roll", meaning the hip hop era outlasted rock & roll. Me speculating on dance now would be like some hip hop fan at the end of the rock n roll era hypothesizing on how long hip hop could last, based on how long rock lasted. Well, now we know the answer - hip hop lasted longer than rock n roll when it comes to chart domination. Now I'm wondering; If hip hop could do it 90's - 2000, could this new generation of dance do the same or even better? I don't think I've ever seen any type of music on chr charts cause chr to go as pure on any sound as hip hop did to chr charts throughout the mid 00's. This past recent hip hop trend has been one time period where chr sounded more like one particular sound than variety. Maybe this new generation of dance could have the same impact.

 

[TonySantiago]

92-3 Now is a great sounding radio station.

No disagreement from me!

I know it can't happen rapidly but hopefully more dance adds get on that station. Perhaps BT's "Emergency" could be one? I like the harmonies that Brian Transeau does on his tracks

 

[TonySantiago]

I honestly think it is a bandwagon thing. Its all over DJ Hero, its all over Jersey Shore. These kids that grew up with Hip Hop dominating 10 years ago, they have no idea that music is shifting. They still consider "whatever is out" as "whatever it is branded". Radio has brainwashed the masses with slogans like "where hip hop lives" or "#1 for Hip Hop / R&B". I don't recall a CHR station using the term "dance" in their slogan since the early 90's. These same stations have been forced to stop using such ficticious slogans and add more variety...yet they still try to pretend they offer the same format!

As far as Promo Only, they don't always predict the hits. Alot of times, it is the labels approaching Promo Only and trying to crossover with hopes of getting attention for airplay. With dance being the new bandwagon, I'm sure Promo Only is getting a spike in such artists that wanna have be in the spotlight too. I'm just afraid that it will turn into a cookie cutter formula.

It could be. But I also think, since I do talk with young people that they are noticing something going on.

The only time I hear them talk about hip-hop is when they talk about T.I. or something. Yet a lot of that hip-hop element went further mainstream. Granted, Eminem has his hip-hop roots, but people rarely think of him as a "hip-hop" artist, rather than just an "artist".

Regarding Promo Only, I'll only say a bit because I want a certain person to say what he has to, but these guys have been at it busting their tail for years doing a "dance" compilation with very few stations on it. For what has happened, if Promo Only is getting that spike, then God bless 'em! Cary, JP, Suraci, Bob Burke, Jim Robinson....props to them!

As long as the music is out there, then it could be Paula Deen creating the "cookies", let it all happen!

 

[nd2023]

As I said on the New York board, 92.3 NOW could have passed for a dance station 5 years ago. Half of its power rotation has the same sound as our brand of dance. Stereo Love and Americano are played about every hour! We had been speculating on the future sound of pop music in the 2010s, well the future is NOW (pun intended). I predict a lot more stations adopting a sound like WILD1027 and PartyFM with some pure dance songs thrown in the mix. One of the few HD2s that made the Arbitron ratings without the benefit of an analog translator has a pure dance format (it had a cume possibly higher than the number of HD radios in daily use in the entire country, so people are listening online)

When I was in high school from 2002-2006, hip hop was the big music trend. We were lucky to get one or two dance songs on the charts (think Lasgo - Something or Roc Project - Never). I just looked at the CHR chart for a week in June 2004, and none of the songs have a dance/electro sound that many of today's CHR songs have. Now I'm hearing songs like Stereo Love blasted out of cars on the street.

As someone said earlier, maybe it's Jersey Shore which introduced the Guido Fist Pump and the associated music to the rest of the country, maybe it's the success of DJ Hero as people are growing tired of Guitar Hero. Dance Dance Revolution would probably be way more successful if it was released now than at the time it was released.

92-3 Now is a great sounding radio station.

Especially because you work there
I was pleasantly surprised to hear you one night last month on 92.3 Now.

 

[Wildstyle K]

It could be.   But I also think, since I do talk with young people that they are noticing something going on.

I was thinking this exact thing last night, but for some reason, didn't feel like mentioning it... for a few reasons.

1. I'm sort of biased towards "my generation" and how people around my age think. Therefore, I cannot really assume that the younger generation notices a difference, or sees that music has changed, just because my age group would've called it out.

2. However, on the other hand, I also don't believe that they all just think nothing's changed. Rather, I believe that they may still think it's hip hop, but "hip hop has turned techno" or some saying along those lines. I'm sure they realized something has changed when they hear recurrent hip hop and notice that just a few years ago, "hip hop & r&b was different".

So, I guess the bottom line is they just don't know what the sound is or what to call it, so we assume that because radio stations are playing it while still claiming to be "#1 for hip hop" or "where hip hop lives" and no one else is correcting them or saying anything about it, then the younger generation must also be in total agreement. I don't think this is really the case. Maybe some youngsters are that ignorant to believe what they're hearing is ALL hip hop on a rhythmic station featuring a hip hop slogan, but I believe a majority of them know (at least at a subconscious level) that the station features a hip hop feel, but isn't actually a "hip hop station" (the same way soft ac or light rock to kids is known as the old people station, but of course it's not all old music).

 

[Morpheux]

Even the CHR rhythmics are relying more on their throwbacks or what not for slower or hip hop material.Their Top 10 list lately have 1 or 2 artist with more than two entries.

 

[Wildstyle K]

Even the CHR rhythmics are relying more on their throwbacks or what not for slower or hip hop material.Their Top 10 list lately have 1 or 2 artist with more than two entries.

I'm glad KKFR stopped doing this, recently. I was getting tired of recurrent Mike Jones, Chamillionaire's second single, Eminem's "My name is" being brought back, recurrent Petey Pablo, Outkast "so fresh so clean", and a bunch of stuff from 2008, 2007, 2005..etc. If you're going to sprinkle in some old school gold here and there, then do so. But bringing back random sounding recurrent hits from around 2006 or so...etc. just doesn't sound right - strictly from a listener point of view (and I guess apparently it wasn't working too much from a business & cumulative point of view either). I'm so glad KKFR very recently decided to STOP doing this and find a way to get by with a mainly current rhythmic playlist WHILE STILL managing to tone down on their dance sound or keep the amount of back to back dance limited (since this is seemingly obviously what they are trying to avoid to keep that more urban sound). I'm not praising the fact that they are trying to "avoid sounding too electro", but simply praising the fact that they are no longer sounding "too 2008".

 

[Wildstyle K]

take over control.

By the way, I see that KIIS FM in Los Angeles already has this track within their 100 most played hits, and it's not like somewhere around #99 or #100 either. I notice that while KIIS FM Los Angeles has crossed over into the "pure dance" barrier with their mixshows, KZZP is getting heavier on the dance SOUND, but just wont "cross that barrier" and start playing some actual established dance hits! They get heavy on the electro house remixes, but you will not hear Deadmou5, Wynter Gordon, Swedish House Mafia, ...etc. It's like they are afraid to officially go harder than Cascada. At least KZON touches "add suv" by Uffie & Pharrell, Swedish House Mafia Vs Tinie Tempah "Miami 2 Ibiza" and a few other things in their mixes from time to time.

Out of all places, I think Phoenix is a place with enough potential sounding formats to make it a huge possibility that some form of a dance show or sound could exist there at some level.

Fortunately and unfortunately for Atlanta, they only have ONE station they can depend on to deliver fresh new rhythmic  and rhythmic pop/dance hits, and anything that falls more on the chr top 40 sound side or doesn't earn rhythmic radio play may not pass in Atlanta- unless it is in the top 20  . Hopefully that one great station they have will be the one to make up for the lack of certain hits, and also add "memories" by Kid Cudi and hopefully at least test Edward Maya ft Alicia or Vika or.. whoever. I'm really hoping that in some point in time, one of their urbans would let go of the nonstop urban stuff and flip to chr or even an urban leaning rhythmic top 40 or something, even if it means having two rhythmics battling each other out. They say "be careful what you wish for", but... this is one wish I'm solid on. None of those pure urbans in Atl are doing anything even remotely to help or promote the dance sound to any degree over the Atl airwaves (Detroit & N.Y. might also have two urbans also, but at least they have a bunch of new AND heritage chr's reflecting today's true sound of hit music to balance it out).. At least labeled as "rhythmic", one could still be urban leaned while featuring SOME DEGREE of electro hip hop or urban dance HITS in mixes, instead of trying to continuously pretend and "paint a picture" that a new trend taking place everywhere else is non existent within one town on the urban side of things. Kids dedicated strictly to WHTA and WVEE playing nothing but slow tempo hip hop will not be aware that Iyaz, Taio Cruz, Flo Rida, Rihanna, Akon, Pitbull, Kid Cudi and other artists using the uptempo sound are really doing what is actually the next big trend in music... especially when two hugely established and heritage stations are feeding nothing but slow urban hits ALL DAY, 24/7! Oddly, WHTA & WVEE play LESS uptempo NOW than they did BEFORE the dance and electro-pop sound started dominating!

 

[Wildstyle K]

ANOTHER REASON WHY I LOVE WKQI:

"Dub Step mix 3am-5am on Channel 955 from my boy Dj Matt Clarke! Yeahhhhhhh......"
Well, those of you who see this within the next three hours will not miss out!

I was wondering; "Why 3 am?" THEN I REALIZED "Oh, oh yeah, maybe there's a HOUSE SHOW before it". And that is yet again

ANOTHER REASON WHY I LOVE WKQI!