Dance/Salsa music on La Exitosa 98.7

[AlNYC]

This week dance with freestyle music and salsa are added on La Exitosa 98.7 playlist:

2:47PM: Rick James' Super Freak (Disco)
2:37PM: Johnny Rivera con Ray Sepulveda's No Vale la Pena (Salsa)
2:21PM: Juan Luis Guerra 4.40's El Niagara en Bicicleta (Merengue)
2:03PM: Debbie Deb's Lookout Weekend (Freestyle)
2:00PM: 2 Unlimited's Get Ready for This (Dance)
1:49PM: Frankie Ruiz' Deseandote (Salsa)
1:40PM: Yaz' Situation (Freestyle)
1:29PM: Aventura's El Perdedor (Bachata)
1:11PM: El Gran Combo's Y No Hago Más Na (Salsa)
1:02PM: The Cover Girls' Show Me (Freestyle)
12:58PM: Ultra Naté's Free (Dance)
12:37PM: Edgar Joel's En las Nubes (Salsa)
12:23PM: Gloria Gaynor's I Will Survive (Disco)
12:19PM: Monchy & Alexandra's Perdidos (Bachata)
12:15PM: Everything But the Girl's Missing [Remix] (Dance)
12:04PM: Exposé's Point of No Return (Freestyle)
12:01PM: Aqua's Barbie Girl (Dance)
11:51AM: Victor Manuelle's Así Es la Mujer (Salsa)
11:31AM: Aventura's Dile al Amor (Bachata)
11:14AM: Andy Montañez' Casi Te Envidio (Salsa)
11:05AM: Trinere's I'll Be All You Ever Need (Freestyle)
10:57AM: Oscar d'León's Detalles (Salsa)
10:34AM: Willie Colón's Idilio (Salsa)
10:23AM: Kylie Minogue's The Loco-Motion (Dance)
10:19AM: Monchy & Alexandra's Te Quiero Igual Que Ayer (Bachata)
10:04AM: Starpoint's Object of My Desire (Dance-Pop)

and more...

TJ 98.7

Listen to TJ 98.7 online

onlineradiobox.com

So thank you for bringing freestyle music back in NYC.

 

[101.9 La Kalle]

This week dance with freestyle music and salsa are added on La Exitosa 98.7 playlist:

2:47PM: Rick James' Super Freak (Disco)
2:37PM: Johnny Rivera con Ray Sepulveda's No Vale la Pena (Salsa)
2:21PM: Juan Luis Guerra 4.40's El Niagara en Bicicleta (Merengue)
2:03PM: Debbie Deb's Lookout Weekend (Freestyle)
2:00PM: 2 Unlimited's Get Ready for This (Dance)
1:49PM: Frankie Ruiz' Deseandote (Salsa)
1:40PM: Yaz' Situation (Freestyle)
1:29PM: Aventura's El Perdedor (Bachata)
1:11PM: El Gran Combo's Y No Hago Más Na (Salsa)
1:02PM: The Cover Girls' Show Me (Freestyle)
12:58PM: Ultra Naté's Free (Dance)
12:37PM: Edgar Joel's En las Nubes (Salsa)
12:23PM: Gloria Gaynor's I Will Survive (Disco)
12:19PM: Monchy & Alexandra's Perdidos (Bachata)
12:15PM: Everything But the Girl's Missing [Remix] (Dance)
12:04PM: Exposé's Point of No Return (Freestyle)
12:01PM: Aqua's Barbie Girl (Dance)
11:51AM: Victor Manuelle's Así Es la Mujer (Salsa)
11:31AM: Aventura's Dile al Amor (Bachata)
11:14AM: Andy Montañez' Casi Te Envidio (Salsa)
11:05AM: Trinere's I'll Be All You Ever Need (Freestyle)
10:57AM: Oscar d'León's Detalles (Salsa)
10:34AM: Willie Colón's Idilio (Salsa)
10:23AM: Kylie Minogue's The Loco-Motion (Dance)
10:19AM: Monchy & Alexandra's Te Quiero Igual Que Ayer (Bachata)
10:04AM: Starpoint's Object of My Desire (Dance-Pop)

and more...

TJ 98.7

Listen to TJ 98.7 online

onlineradiobox.com

So thank you for bringing freestyle music back in NYC.

This is likely showing WEPN trying to compete with the established three stations (WXNY, WPAT, WSKQ) while keeping it's softer edge. This may even increase it's popularity amongst millennials as it is rare to hear freestyle on Spanish radio in New York outside of Alex Sensation’s shift on WSKQ.

 

[Gregg.]

This is likely showing WEPN trying to compete with the established three stations (WXNY, WPAT, WSKQ) while keeping it's softer edge. This may even increase it's popularity amongst millennials as it is rare to hear freestyle on Spanish radio in New York outside of Alex Sensation’s shift on WSKQ.

This playlist is much different than what the station started out with. Now there's few soft songs and few songs from the 1980s. WEPN-FM's English playlist had been softer than Lite-FM's, with Celine Dion, Paul McCartney, Gloria Estefan, Chicago, etc.

 

[101.9 La Kalle]

This playlist is much different than what the station started out with. Now there's few soft songs and few songs from the 1980s. WEPN-FM's English playlist had been softer than Lite-FM's, with Celine Dion, Paul McCartney, Gloria Estefan, Chicago, etc.

This new playlist actually kind of reminds me of WFID in Puerto Rico, with the Spanish-language non-Tropical songs being swapped out for English-language ones.

 

[Freak31]

Interesting music mix indeed, lot of Hot97/103 classics from back in the day.

 

[davideduardo]

This week dance with freestyle music and salsa are added on La Exitosa 98.7 playlist:

2:47PM: Rick James' Super Freak (Disco)
2:37PM: Johnny Rivera con Ray Sepulveda's No Vale la Pena (Salsa)
2:21PM: Juan Luis Guerra 4.40's El Niagara en Bicicleta (Merengue)
2:03PM: Debbie Deb's Lookout Weekend (Freestyle)
2:00PM: 2 Unlimited's Get Ready for This (Dance)
1:49PM: Frankie Ruiz' Deseandote (Salsa)
1:40PM: Yaz' Situation (Freestyle)
1:29PM: Aventura's El Perdedor (Bachata)
1:11PM: El Gran Combo's Y No Hago Más Na (Salsa)
1:02PM: The Cover Girls' Show Me (Freestyle)
12:58PM: Ultra Naté's Free (Dance)
12:37PM: Edgar Joel's En las Nubes (Salsa)
12:23PM: Gloria Gaynor's I Will Survive (Disco)
12:19PM: Monchy & Alexandra's Perdidos (Bachata)
12:15PM: Everything But the Girl's Missing [Remix] (Dance)
12:04PM: Exposé's Point of No Return (Freestyle)
12:01PM: Aqua's Barbie Girl (Dance)
11:51AM: Victor Manuelle's Así Es la Mujer (Salsa)
11:31AM: Aventura's Dile al Amor (Bachata)
11:14AM: Andy Montañez' Casi Te Envidio (Salsa)
11:05AM: Trinere's I'll Be All You Ever Need (Freestyle)
10:57AM: Oscar d'León's Detalles (Salsa)
10:34AM: Willie Colón's Idilio (Salsa)
10:23AM: Kylie Minogue's The Loco-Motion (Dance)
10:19AM: Monchy & Alexandra's Te Quiero Igual Que Ayer (Bachata)
10:04AM: Starpoint's Object of My Desire (Dance-Pop)

and more...

TJ 98.7

Listen to TJ 98.7 online

onlineradiobox.com

So thank you for bringing freestyle music back in NYC.

That playlist sounds like what Salsoul 98 did in Puerto Rico from about 1978 to 1985. The concept was "salsa and soul" and had the same "feel" as as this list did. When WZNT, Zeta 93, came on later in 1998, it did all salsa with no English language songs, and knocked Salsoul from an 8 share to a 1 share (Zeta got a 33 share in its first book).

When I took charge of Salsoul in '85, I removed the "soul" and shortened the playlist, and it flipped to #1. It had been the lowest rated full signal FM in the San Juan metro.

My point is that the principle listener to a station with that much salsa is going to be Puerto Ricans... and older ones. given the age of the songs. And the salsa devotee is generally not into dance or rhythmic English language pop.

Similarly, when Z-101 in Santo Domingo removed salsa and went "all merengue" it popped to #1. (I later removed all the music and it went all-talk, starting with El Gobierno de la Mañana).

While NYC is a bit different, I really wonder who this blend is targeting. What do you think AINYC?

 

[RadioGuy1864]

To me, it seems a little schizophrenic.

 

[davideduardo]

To me, it seems a little schizophrenic.

Are you Hispanic?

It's actually something I'd listen to in certain moods, as I like the songs. But I am out of the demo an not in the same market!

 

[Gregg.]

It started out modeled on WMIA-FM Miami and the other English-Spanish AC stations that were popping up in Orlando, San Antonio, etc.

But this is not like those stations anymore. We heard that new management was brought in. I guess they've decided a more uptempo sound is the way to go. It's not "Lite-FM" for listeners who speak both Spanish and English.

 

[davideduardo]

To me, it seems a little schizophrenic.

Are you Hispanic?

It's actually something I'd listen to in certain moods, as I like the songs. But I am out of the demo an not in the same market!

 

[davideduardo]

But this is not like those stations anymore. We heard that new management was brought in. I guess they've decided a more uptempo sound is the way to go. It's not "Lite-FM" for listeners who speak both Spanish and English.

Throughout Latin America there are many, many stations that play lots of or all songs in English even if their listeners don't know much or any English. It's one of the most successful and profitable format areas to be in.

 

[Identnut]

Throughout Latin America there are many, many stations that play lots of or all songs in English even if their listeners don't know much or any English. It's one of the most successful and profitable format areas to be in.

And therein is the problem with... well, pretty much every WMIA-style format outside of Florida. Latin American stations advertise to socioeconomic levels. The stations that bill the most cater to the people that generally live better at home than they ever could as migrants. A station might have a folkish format like some sort or grupera or tropical that gets huge ratings but be outbilled by its sister station that plays mostly English-language music.

Whatever the most profitable station in Santiago, Guayaquil, or Medellín is, it's safe to assume that the people in New York likely never listened to it back home. The people in Florida, being affluent economic refugees, did. This is also why SBS launched a talker in Florida that they could run on the cheap on a rimshot signal, with content mostly piped in from Colombia.

 

[Barry]

I really wonder who this blend is targeting.

Perhaps a partial answer:
A brief video promoting the station shows several women that appear to be in their 40’s. One of the presets in the car radio in the video is for WQHT-Hot 97.
The station description emphasizes that it is aimed at a bilingual audience.
"For advertisers, La Exitosa98.7 offers exclusivity - minimal duplication with competing Hispanic stations."

Station Description

 

[davideduardo]

Perhaps a partial answer:
A brief video promoting the station shows several women that appear to be in their 40’s. One of the presets in the car radio in the video is for WQHT-Hot 97.
The station description emphasizes that it is aimed at a bilingual audience.
"For advertisers, La Exitosa98.7 offers exclusivity - minimal duplication with competing Hispanic stations."

Station Description

While that may be the target, the music blend seems very odd.

Puerto Ricans... or, actually, Newyoricans, in their 40's in NYC were born there. They are likely 3rd generation, as the last significant migration from the Island occurred in the later 1960's. Their kid's kids are in their 40's or so now. They don't use Spanish language radio except for rare instances.

Dominicans are not going to like such a high amount of salsa. And the other communities of more recent immigrants in NYC from Ecuador, Colombia, Mexico and Venezuela are going to like it even less.

 

[davideduardo]

And therein is the problem with... well, pretty much every WMIA-style format outside of Florida. Latin American stations advertise to socioeconomic levels. The stations that bill the most cater to the people that generally live better at home than they ever could as migrants. A station might have a folkish format like some sort or grupera or tropical that gets huge ratings but be outbilled by its sister station that plays mostly English-language music.

Absolutely.

Here is a ratings by S/E level from Ecuador going back 60 years...


The #1 station in upper income played Top 40, with about 50% not in Spanish... mostly from the US but also France and Italy. The #2 station in upper income was an AC station, half instrumental, half vocals in Spanish and English.

The ones with stars were mine.

Whatever the most profitable station in Santiago, Guayaquil, or Medellín is, it's safe to assume that the people in New York likely never listened to it back home. The people in Florida, being affluent economic refugees, did. This is also why SBS launched a talker in Florida that they could run on the cheap on a rimshot signal, with content mostly piped in from Colombia.

Yep. The reason my oldest daughter, who is totally bilingual, still lives in Ecuador is that she can live much better there than she could in the U.S. However, she has lost both two maids and one gardener who migrated to the United States. They listened to Canal Tropical, a lower and middle income station. (Espejo and Tarqui did soap operas and the like).

Guess which stations made the most money?

 

[Freak31]

I still hear Aerosmith in the musicmix and after that Celia Cruz, mmm, very eclectic so far.

 

[AlNYC]

While NYC is a bit different, I really wonder who this blend is targeting. What do you think AINYC?

It's cool and fun with that.

 

[JohnVin2000]

Sadly the Latin pop hits were dropped from their playlist as a result... 😔

 

[101.9 La Kalle]

Sadly the Latin pop hits were dropped from their playlist as a result... 😔

Money talks in market #1 everywhere. If Soft Latin Pop doesn't make money with multiple attempts and one half-baked attempt (La Exitosa) on a full power signal, after a while, it'll be dropped. I'd bet there are a few people who'd want Regional Mexican radio in Puerto Rico (besides La Privada HD2 of course) but the money isn't there.

I can recommend you Luna 107.5 if you have an HD radio.

 

[AlNYC]

And I will love to put Spanish-language dance music on La Exitosa 98.7 with songs like:

Kaoma's Lambada (Lambada)
Banda Blanca's Sopa de Caracol (Latin soca dance)
Jon Secada's Otro Día Más Sin Verte (Latin dance-pop) (like played on 93.1 Amor)
Chayanne's Provocame (Latin dance-pop)
Gloria Estefan's Mi Tierra (Salsa)
Gloria Estefan's Ayer (Salsa)
Ricky Martin's La Bomba (Latin dance-pop) (like played on 93.1 Amor)
Ricky Martin's La Copa de la Vida (Latin dance-pop) (like played on 93.1 Amor)
Shakira's Ciega, Sordomuda (Latin club dance) (like played on 93.1 Amor)
Shakira's Ojos Así (Latin dance-pop) (like played on 93.1 Amor)
Chayanne's Salome (Latin club dance)
Thalía's Arrasando (Latin club dance)
Paulina Rubio's Y Yo Sigo Aqui (Latin club dance)
Chayanne's Torero (Latin club dance)
Thalía's A Quién le Importa (Latin club dance)

and more...

So let's join the fun with Spanish language dance music along with Salsa, Merengue, Bachata, freestyle and more... because we are New Yorkers of dance music.