DAVE-FM, CBS & ALL NEWS

[Surfer]

Just a thought here but with the CBS flip recently in Washington DC of one of their stations to the all news format, I was wondering if, assuming CBS wanted to try to unseat WSB, they flipped DAVE to an all news format. Would it work? ???

 

[AtlantaLateShow]

They will never be able to unseat WSB. Maybe in their fantasies. You would need competent management to do that. They don't have that. They don't even have mediocre management.

 

[jackiechiles]

Just a thought here but with the CBS flip recently in Washington DC of one of their stations to the all news format, I was wondering if, assuming CBS wanted to try to unseat WSB, they flipped DAVE to an all news format. Would it work? ???

Yes, but only if they sign the super star Chuck & Turnoff team. This way, 680 can put Cowherd back on during the afternoon and I and many others can stop being tortured.

 

[secondchoice]

They will never be able to unseat WSB. Maybe in their fantasies. You would need competent management to do that. They don't have that. They don't even have mediocre management.

The Atlanta CBS operation has kept V103 competitive. Dave FM was doing well in some of the money demo's until last year. Being #1 in 6+ does not make you a top biller. V103 is still bring in big bucks with an overhead that is a lot less that WSB. I know some of WSB's talent is syndicated so it only an insider would have access to the real P & L numbers. If the Radio One all news operation in Houston breaks even or better in a year then there will be a game "chicken" with either CC putting WGST on a market covering signal (96.1) or if 92.9 is not "fixed" then CBS might do all news on it. IF 92.9 goes all news I am sure CBS will bring in somebody that is experienced with all news from one of their other operations. The Atlanta CBS radio management seems to be OK.

BTW I have never worked at or even seen any sale folks at V103 since the Plough days.

 

[Mr_Winston-Salem]

I think it's a waiting game right now. Who will make a move first. If 100.5 changes first, then no expensive changes are necessary at 92.9. Only a few tweaks. If 92.9 makes a move first, 100.5 can make a few tweaks. If 105.3 becomes WGST AM and FM, then you can try a Spanish language format at 100.5 and 92.9 and 96.1 make a few tweaks for the Rock 100.5 listeners. It's all about who makes the first move and no one wants to be first.

As for news, it's my experience you need talk shows for it to work. This isn't NYC or LA or DC and WSB is still a factor along with the iPhone. If you select news, you are going up against WSB, WABE and WGST. If a listener cares about the news and has a radio, the listener wants to talk about it. They don't want what they can read or watch on their phone, see on TV or watch on their computer or tablet read to them. This is a young market with a lot of high tech gadgets offering news. To do news right would require spending money on staff until the profit margin is too slim and I'm guessing the numbers would remain low with older listeners.

 

[atlantaboy]

If 92.9 makes a move first, 100.5 can make a few tweaks.

If 92.9 were to flip, Cumulus could put 99X on 100.5 and definitely pull at least a 2.0 share (since Dave is currently treading on their Alternative ground)

Dave-FM was essentially the reason for the "fall of 99X"