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Dave FM is not a Rock Station

I can't even listen to Dave anymore. It is painful. The music mix I know longer understand. There is nothing you can point to that would suggest they are a rock station. I have noticed the slow change over the last several weeks when I started hearing Pink and Colbie Callait.

It is basically a Lite FM station playing the wimpist softest lamest excuse for Rock music. Go to Yes.com and view their Top 100 songs played and you will see what I am talking about. I just viewed it and I do not even recognize the majority of the artist. Most of the time the music is so wimpy I would be surprised if they have any males listening outside of Falcons Sunday.

I guess their PPM strategy is to go just for the female demo.

I see a station makeover after the Falcons seasons.

92.9 Brenda FM - Our music is better than a sleeping pill.
 
I was in town over last weekend and noticed that Dave was playing an odd music mix that didn't really do it for me - I figured they were just mixing it up... I hope it doesn't keep circling the drain...
 
Back in June, I was in LA for the weekend and got a chance to hear the original "Jack" format station...JACK FM. In comparison, DAVE when it first started with the format was much closer to being JACK than Dave is now.

Dave FM speaks to the world "Have you seen me lately?"

But seriously, I understand the shuffle format...but it seems to me that it works better within the confines of a specific genre...then again, at that point, it fails to exist as a shuffle format, doesn't it?

Maybe not such an extreme shuffle would be better...right now it's kind of Top 40 meets light alternative (and I do mean light).

Are they likely to re-examine the format after a quarter or two of PPM?
 
Dave FM's format is really Triple A (Adult Album Alternative). For its first couple of years, people were referring to it as Triple A, but it really wasn't. In the past year, Dave has become a real Triple A.

I don't know about Pink and Colbie Callait, but Triple A in the past few years has sounded like soft AC at times.

For whatever reason, Triple A tends to score good ratings in markets that have a large white liberal population, such as Portland, OR, Denver and Austin. The format delivers a high incidence of people who are affluent. Triple A is a rare format on the east coast.
 
Just a few years ago Dave was Rock without Rules. Laughable now.

Yes Wheeler must be a genius then because when I think white liberal towns I think Atlanta.

He is just get a head start on President Obama's plan. He is redistributing the wealth by taking some from Zakk and Jane and giving it to Orff. Good plan.
 
I just checked out their playlist. I don't like probably half those bands, but if you put a gun to my head and forced me to listen to a new music station in Atlanta I'd pick them right away.
 
Since it would seem most of the previous posters are male. It's no wonder the playlist isn't doing it for you.
Dave's playlist is slanted toward women. Not you. I won't say that I like what I hear on Dave all the time.
But I do think that Margot has done a fantastic job. Dave is a AAA rock station. With Zakk Tyler gone now
I'm wondering what other changes might be in store.
 
RTibbs said:
RoddyFreeman said:
In the spring '08 Arbitron, Dave FM's audience was 53% male and 47% female.

I would be surprised if they enjoyed the same mix going forward.
This was the conundrum even the great Michelle Engle had to deal with. Gearing a station towards females yet drawing more male listeners. Her remedy was to play more Widespread Panic and spin The Police playing every hour.

Over the past few weeks we have heard the softer side of DAVE. This is not Margot selecting the music, which is a mistake. Margot is a great music director; let her do her thing. The listeners will come. The station has shown little consistency in music due to the constant tinkering. I am not suggesting that DAVE should play 300 songs, just be consistent in the approach. Either go all Stones or all David Grey, don’t switch back and forth every two weeks.
 
I don't get it. You guys hate the music on Dave, you hate the jocks, and you hate every move they make! YOU DON'T HAVE TO LISTEN! Now, having said that, I actually LIKE Dave. I started listening to it when they blew up 99X and The Buzz. I know Dave doesn't replace those, but it gets the job done for something to listen to that plays new music. And having LIVE people on the air is REFRESHING! I could care less if they are great jocks (and jills) or not. They are doing their thing and people are listening. I also like that they don't play their stopsets at "regular" times. That makes scanning the dial useful. Although I usually end up back at Dave. So no, Dave isn't a Rock station. So what! They do what they do, and they do it well.
 
What is there not to get? I liked Dave FM enough to tune in but recently they made a major shift in their musical direction and lost me as a listener. Should I just go peacefully into that good night and not comment on a a board set-up to discuss radio. This has always been an issue with this frequency. It is constantly in search of the right music and it constantly on a wobbly direction. If they wanted to be an AAA they should have hit the ground running 4 years ago not wait 4 years to drift into the format.
 
I took a look at the playlist of KINK-FM in Portland, one of the premiere Triple A stations. KINK has had great ratings--and great 25-54 ratings--for many years.

Some examples of artists that KINK is playing are: Chris Izaak, Sugar Ray, David Gray, The Decemberists, Beck, Sarah McLachlan, Dave Matthews Band, The Clash, U2, Kings of Lion, The Pretenders and--oh yes--Sara Bareilles. But the Sara Bareilles song is not Love Song, which Dave FM is playing. It's Bottle It Up.
 
RoddyFreeman said:
I don't get it. You guys hate the music on Dave, you hate the jocks, and you hate every move they make! YOU DON'T HAVE TO LISTEN!

Goodtimesandgreatoldies has his station, and the rest of us are jealous.

Could be worse...could be like Inside Your Head moping after he lost his station when 99X flipped to [email protected]...
 
Stations like this (jacks, bens, daves, bobs,) are always good out of the box, but then they die. When they start to trail off, then panic sets in and drastic changes are made. RIP.
 
Dave FM is a victim of Public Companies not being able to make decisions fast enough to create change. I mean public radio companies. If there was a "mom and pop" radio station in Atlanta, it would be number one, because there's only one decision maker. The local guys aren't the decision makers. They are the secretaries and administrators. They are the scape goats. They have no autonomy. That's what Dave FM has become. No local decision making allowed. Everything is micro managed from the top!
 
I was in Seattle last week and was listening to KMTT 103.7 the Mountain and it sounded very close to DAVE but was a little deeper with the cuts like with DAVE's station on HD2 "Dave Roots." 96.5 Jack FM KJAQ in Seattle sounded like DAVE was at the beginning which was "Adult Hits." Wasn't this format when it first came out called "classic hits/hot ac?"
 
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