Dave FM story

[artiemad]

register a couple of 929 sports radio sites and make a couple of bucks from CBS this fall when 929 goes sports. Can't use Fan, but could use the ticket or the score.
art

 

[chrocket87]

Are there income level break outs in PPM? Or is that extrapolated from zip codes?

I have heard that they are very low income people, because they pay you a big 300 per month, so the majority are black. Don't ridicule me for that, this is what
i was told by an employee at CC. So that being said, radio will never change here.

Give a name or you're lying.

 

[BIGSTICK]

Are there income level break outs in PPM? Or is that extrapolated from zip codes?

I have heard that they are very low income people, because they pay you a big 300 per month, so the majority are black. Don't ridicule me for that, this is what
i was told by an employee at CC. So that being said, radio will never change here.

Give a name or you're lying.

I am not about to give someone's name...you can call 404-962-7040

 

[RoddyFreeman]

Are there income level break outs in PPM? Or is that extrapolated from zip codes?

I have heard that they are very low income people, because they pay you a big 300 per month, so the majority are black. Don't ridicule me for that, this is what
i was told by an employee at CC. So that being said, radio will never change here.

I've used Arbitron rating for my work for years, and I know something about the methodology. What you're saying is unequivocally not true.

 

[jabba17]

Are there income level break outs in PPM? Or is that extrapolated from zip codes?

I have heard that they are very low income people, because they pay you a big 300 per month, so the majority are black. Don't ridicule me for that, this is what
i was told by an employee at CC. So that being said, radio will never change here.

I've used Arbitron rating for my work for years, and I know something about the methodology. What you're saying is unequivocally not true.

At the very least they weight the results so that if a city is (say) 30% black, the weighted results are 30% black, whether there are more or less than 30% blacks in the PPM pool.