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Dave is A-Z, will they go classic hits after WYAY Flips?
- Thread starter wpb1999
- Start date
If CBS wanted to flip Dave, why wouldn't they have just put news on 92.9? (Which is a stronger signal than 106.7 anyway - I think)
atlantaboy said:
Because all-news is expensive to program and probably going to have a tough time competing with WSB. They might find enough of an audience to survive, but I'm not expecting them to do that well.
I expect Dave to flip, but not to oldies. If oldies is picked up, it will likely be by a lower powered station, 100.5 or 98.9 most likely. And then I suspect 92.9 will pick-up some variation of either classic rock if 100.5 goes away or alternative if 99x goes away.
My guess is that oldies replaces 100.5 and 92.9 goes back to Z93 and more of a classic rock format.
Cumulus is stuck with The Regular Guys (new contract and decent ratings for their demo). There aren't many formats that will go well with TRG besides some kind of album rock, except maybe country which won't happen (or my suggestion that they simul 680 outside of AM drive). Maybe Cumulus has found TRG a soft place to land elsewhere in the market (Project? A reincarnation of Z93?)kal30005 said:
I doubt that CBS would engage in the same death match with River that Cumulus has been bloodied by.
Oldies Classic Hits will resurface somewhere in the market...and if Cumulus 86s Journey they will have a large market all to themselves, since 106.7 and B98.5 and Journey will have all left that format.
If I had to guess, AGH will move to 97.9 and Journey will go bye-bye...or Journey will add some late 70s to their mix (which they have started doing, btw) and ease up on the 90s. That might get Journey a 1.5 share with everyone else out of the picture.
It seems to me that if AGH were going to move, Cumulus would be promoting it. They are not. The time to get the word out is while 106.7 is still playing classic hits...run liners promoting the move, etc. They aren't doing that, so I don't think they plan on transitioning it to another signal.
92.9 should absolutely go classic hits. Of all of the major corps that have been in Atlanta and tried the format, CBS is the one that can make it work. I think it could at least grab a 3-4 share.
92.9 should absolutely go classic hits. Of all of the major corps that have been in Atlanta and tried the format, CBS is the one that can make it work. I think it could at least grab a 3-4 share.
Carolina I think you're right that Cumulus isn't moving classic hits to a different frequency and I think CBS flips even before Cumulus goes news.
People would have two buttons playing classic hits for a week then when WYAY goes news there's only one button for classic hits. CBS executes this format like nobody else and they will be gone with the 1.5 to 2 shares and into the mid 3 to 4 shares.
This is going to be huge with a ton of 35-64's....AND their kids!
People would have two buttons playing classic hits for a week then when WYAY goes news there's only one button for classic hits. CBS executes this format like nobody else and they will be gone with the 1.5 to 2 shares and into the mid 3 to 4 shares.
This is going to be huge with a ton of 35-64's....AND their kids!
Lets remember a few things:
1- There are two styles of classic hits. One style is the pop leaning classic hit format which is what 106.7 failed at.
2- The other style of classic hits is the one that leans rock. The river is doing well there.
3- Rock 100.5 is classic rock by has a limited playlist but again, this is Atlanta. Atlanta folks don't like deep cuts.
4- Dave, when first switching their image over to "Atlanta's Finest Rock" leaned classic rock then quickly leaned back modern.
Now considering all of the above, I would find it hard to believe 92.9 would go classic hits regardless if it's pop or rock leaning. I also doubt it will go back classic rock considering we have one already in town and Atlanta does not like deep cuts ( I'm not one of those folks mind you). I would love to see 92.9 go Alternative but Alternative is dying across the nation. Stations are leaving the format, not bringing it back. I hate this fact more than anybody that on here though. Real Alternative is my love.
So what would 92.9 do??? Hmmm... Ah, I got it! REAL CHR FORMAT. See, 105.7 has a horrible signal and CC is dragging their foot on doing something about that. Meanwhile, 99.7 is a softer CHR FORMAT. There is a place between the more extreme rhythmic top 40 and softer CHR (Hot AC/CHR Hybrid). I could see a true top 40 format coming to Dave. Could take Q100 out considering their venerability.
Talk radio or all news is out of the question. We have a couple talk radio stations and we are about to have a all news format. Enough of that rumor, I think Atlanta is complete on the talk radio/news format.
1- There are two styles of classic hits. One style is the pop leaning classic hit format which is what 106.7 failed at.
2- The other style of classic hits is the one that leans rock. The river is doing well there.
3- Rock 100.5 is classic rock by has a limited playlist but again, this is Atlanta. Atlanta folks don't like deep cuts.
4- Dave, when first switching their image over to "Atlanta's Finest Rock" leaned classic rock then quickly leaned back modern.
Now considering all of the above, I would find it hard to believe 92.9 would go classic hits regardless if it's pop or rock leaning. I also doubt it will go back classic rock considering we have one already in town and Atlanta does not like deep cuts ( I'm not one of those folks mind you). I would love to see 92.9 go Alternative but Alternative is dying across the nation. Stations are leaving the format, not bringing it back. I hate this fact more than anybody that on here though. Real Alternative is my love.
So what would 92.9 do??? Hmmm... Ah, I got it! REAL CHR FORMAT. See, 105.7 has a horrible signal and CC is dragging their foot on doing something about that. Meanwhile, 99.7 is a softer CHR FORMAT. There is a place between the more extreme rhythmic top 40 and softer CHR (Hot AC/CHR Hybrid). I could see a true top 40 format coming to Dave. Could take Q100 out considering their venerability.
Talk radio or all news is out of the question. We have a couple talk radio stations and we are about to have a all news format. Enough of that rumor, I think Atlanta is complete on the talk radio/news format.
Whoever posted the ratings for all those news stations for the top 10 markets should do the same for classic hits stations and we can see how they all are doing.
Every other top 10 market has a classic hits station that is doing great so having a format to yourself called z93 seems like a good idea.
I would suggest slicing up the chr pie even more than it is now would not be a smart move. And slicing up the rock pie hasn't done much for them over the past 10 years.
Now, what's the last letter in the alphabet?
Every other top 10 market has a classic hits station that is doing great so having a format to yourself called z93 seems like a good idea.
I would suggest slicing up the chr pie even more than it is now would not be a smart move. And slicing up the rock pie hasn't done much for them over the past 10 years.
Now, what's the last letter in the alphabet?
kal30005 said:
Don't understand how putting all news on 106.7 (and not 92.9) means it'll have an easier time competing with WSB
If 92.9 does flip to Classic Hits, I think it's almost guaranteed that Cumulus will move 99X to a full signal (since Dave is what killed 99X's ratings in the first place, and this would leave a huge hole in the market for Alternative)
As 96 Rock used to say back when Z93 was classic rock, "Rock & Roll from A to Y, because nothing good starts with Z!"crguy said:Whoever posted the ratings for all those news stations for the top 10 markets should do the same for classic hits stations and we can see how they all are doing.
Every other top 10 market has a classic hits station that is doing great so having a format to yourself called z93 seems like a good idea.
I would suggest slicing up the chr pie even more than it is now would not be a smart move. And slicing up the rock pie hasn't done much for them over the past 10 years.
Now, what's the last letter in the alphabet?
atlantaboy said:
What full signal? 99.7, don't think so, that would affect Q100. 101.5, don't think so, that's Kicks 101.5. 106.7, errrr no, that's already flipping to news. 99x is currently on translator 98.9. Their other translator (97.9?), no that's not a full signal. There is no hole for Alternative, and besides Hole as a band regrouped in 2009. As Siri might say on iPhone, "I don't know what you mean by .. full signal."
atlantaboy said:
I don't think CBS believes there's a market for another news station in Atlanta, at least on FM. Or at least I don't think they have or aren't willing to invest in the resources to make it competitive with WSB.
And quite honestly, I think the only reason all news is going on 106.7 is because Cumulus has decided it wants to create a national radio news network, based in the Atlanta corporate offices that I believe it will feed to smaller markets. And it makes sense for them to test it here. My guess is that the majority of the news programming on 106.7 will focus on national news with maybe 5-10 minutes of local news, weather and traffic every half hour.
This would be cheap and easy for them to duplicate in other markets, especially if they can tie in with a local TV station for local news and weather.
This, along with starting to create it's own shows, like the Perez Hilton thing, is potentially the first steps in Cumulus starting to put together "super stations", which I've suggested before is the direction I think the larger radio conglomerates (Clear Channel, Cumulus, CBS, etc) will be forced to go.
Create a single station for each format, programmed entirely in it's Atlanta corporate offices, and fed 24 hours a day to the local markets. And then the only thing "local" is maybe a local news or commercial break, which could be done by the local news station group.
I've been suggesting this is coming and I think Cumulus might be the first one making the moves.
I could see this happening, based on what I have seen (and not seen) so far:atlantaboy said:
--Since AGH is not packing up the listeners and moving to another frequency, and since Journey seems to be easing up on the 90s and adding some late 70s, Cumulus may be counting on AGH's audience to move to Journey.
--If 92.9 goes classic hits (top 40, not AOR--nobody in their right mind would try to compete against River and Rock 100.5 in that space), we may see [email protected]. TRG stays on 100.5. The decaf hazelnut soy latte crowd wails against the dumbing-down of alt and the demise of Dave.
--Whither 98.9, then?
Question: A lot of people have mentioned ATL not having a "real" CHR. Does ATL's number of urban stations play against having one? Would a CBS full-chart CHR cannibalize V-103? Maybe Cox is the one that needs to do a full-chart CHR.
jabba17 said:
I think you are absolutely correct that the number of really well programmed urban stations in the city is a primary reason there has never been what people would call a "real CHR" in Atlanta.
But I don't think it is so much that a "real CHR" would cannibalize V-103, as it is that the average "real CHR" listener in Atlanta either skews more Urban and listens to Wild or V-103 or more Hot AC and listens to Star or Q100.
I'm not sure there is really a market in Atlanta for a "real CHR".
Whoops - sorry - thought for some dumb reason that 106.7 was a CBS stationFLjack2 said:
caller10 said:
100.5 - I don't think there's any way Atlanta's gonna go without either a Triple A or full-service Alternative station
Besides, I can almost guarantee that if Dave flips, almost all of their listeners will go to 99X (if the signal is strong enough) - and Cumlulus in turn will drop the harder-edged stuff from 99X and meet the AAA listeners halfway
I think a "real" CHR would do really well in this market. First of all, it would quickly kill Wild 105.7 because of its almost non-existent signal ITP.
What I suspect would really happen though is it would force Q100 to change its music to become a real CHR. If that happened, a new "real" CHR might not work because Q100 has an established, highly-successful morning show.
What I suspect would really happen though is it would force Q100 to change its music to become a real CHR. If that happened, a new "real" CHR might not work because Q100 has an established, highly-successful morning show.
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