Dave Ramsey moved to 950

[Garrett]

I don't know when this change took place, but I heard the promo Monday morning and it was all done. What happened to Dr. Laura?
Is she still on the station?

What did KFYO replace Dave with?

 

[crow]

If your correct and Ramar dumped Dr Bora finally... I say bravo to Chuck. That should have happened a long time ago. If they snagged Dave Ramsey, and I cant understand why KFYO would let him, bravo again to Chuck. It would seem that Ramar is evolving into a powerhouse. Yes, They still have many issues but it's little changes like these that can add up to a powerful radio cluster down the road. Now,if Ramar suits would start putting money into their stations...

 

[Garrett]

I honestly don't know if her kids mom is still on 950, I have not had the patience to sit through and listen. That said, Crow you are quite right, except, don't forget... They still are responsible for Sars (not a typo).

Also, if they really care about what's on 950, how come they still have not fixed the 12:30 AM Fox News update during the Charley Jones show, which, instead of firing off the Fox news brief, opens the Delilah after Dark source in mid progress, causing one to hear random soft music for several seconds, or some times Delilah herself.

Oh, this has been going on for 6 months now...
Also 950 randomly goes silent sometimes after the Midnight Sunday schedule is usupposed to start.
Otherwise, I'd be inclined to agree with you fully, Crow.

 

[MyUsername]

RAMAR as a powerhouse? :

Dave Ramsey going to 950 isn't a huge coup at all. Dave's show was the same thing over and over again and KFYO putting Levin on for 3 hours makes more sense. It fits with the programming. KFYO's shows from 6a- 10p are the best in Lubbock and the ratings reflect that.

Sure, RAMAR got Tech Sports and then signed over ESPN, but they haven't even launched 104.3. Until RAMAR shows that they can SELL then it doesn't matter, and I'm pretty sure they won't be able to sell TTU sports since I've heard Lear Field can sell local. As for the shows 104.3 has announced? YAWN.

Sorry Crow, until RAMAR proves they can get their stuff together they won't be taken that seriously.

 

[cspotrun]

RAMAR as a powerhouse? :

Sorry Crow, until RAMAR proves they can get their stuff together they won't be taken that seriously.

WHEN they do, be afraid, very afraid.

 

[crow]

RAMAR as a powerhouse? :

Dave Ramsey going to 950 isn't a huge coup at all. Dave's show was the same thing over and over again and KFYO putting Levin on for 3 hours makes more sense. It fits with the programming. KFYO's shows from 6a- 10p are the best in Lubbock and the ratings reflect that.

Sure, RAMAR got Tech Sports and then signed over ESPN, but they haven't even launched 104.3. Until RAMAR shows that they can SELL then it doesn't matter, and I'm pretty sure they won't be able to sell TTU sports since I've heard Lear Field can sell local. As for the shows 104.3 has announced? YAWN.

Sorry Crow, until RAMAR proves they can get their stuff together they won't be taken that seriously.

Alright, I should not have used the term POWERHOUSE. What I was simply trying to say is that it appears as if RAMAR is the only cluster in town making any positive moves, right now. Once again, POWERHOUSE was the wrong description to use. While others are losing programming etc... RAMAR seems to be making some positive changes.

Yet, with that being said, I flipped over to 950 today and Dr. Bora was on after Ramsey. So, I wouldn't know what to say now. As for Ramsey saying the same thing over and over... that can be said about LEVIN, HANNITY etc... Yes, the topics change... but its the same CRAP. Those Dems are killing us. They are turning this into a socialist society etc.... I just saw it as bad to drop Ramsey while we are all going through this economy. It's not like Ramsey doesn't get good ratings.

As for everything else.... I didn't say they ARE a powerhouse... I just said it looks like they could be on their way to being a dominate cluster. However, they still have to do something about STARS. That station has to be an anchor for that specific cluster. I don't see what good its doing for them. I wonder if part of the hesitation, if there is any, about maybe flipping STARS has to do with the issue of WHAT you would flip to? You wouldn't flip to Country, I wouldn't think they would go towards another Hispanic demo, they wouldn't mess with Active Rock. However, what about Classic Rock? You could easily take on 101. The bottom line is they have to do something about STARS.

 

[Garrett]

RAMAR as a powerhouse? :

Dave Ramsey going to 950 isn't a huge coup at all. Dave's show was the same thing over and over again and KFYO putting Levin on for 3 hours makes more sense. It fits with the programming. KFYO's shows from 6a- 10p are the best in Lubbock and the ratings reflect that.

Sure, RAMAR got Tech Sports and then signed over ESPN, but they haven't even launched 104.3. Until RAMAR shows that they can SELL then it doesn't matter, and I'm pretty sure they won't be able to sell TTU sports since I've heard Lear Field can sell local. As for the shows 104.3 has announced? YAWN.

Sorry Crow, until RAMAR proves they can get their stuff together they won't be taken that seriously.

Alright, I should not have used the term POWERHOUSE. What I was simply trying to say is that it appears as if RAMAR is the only cluster in town making any positive moves, right now. Once again, POWERHOUSE was the wrong description to use. While others are losing programming etc... RAMAR seems to be making some positive changes.

Yet, with that being said, I flipped over to 950 today and Dr. Bora was on after Ramsey. So, I wouldn't know what to say now. As for Ramsey saying the same thing over and over... that can be said about LEVIN, HANNITY etc... Yes, the topics change... but its the same CRAP. Those Dems are killing us. They are turning this into a socialist society etc.... I just saw it as bad to drop Ramsey while we are all going through this economy. It's not like Ramsey doesn't get good ratings.

As for everything else.... I didn't say they ARE a powerhouse... I just said it looks like they could be on their way to being a dominate cluster. However, they still have to do something about STARS. That station has to be an anchor for that specific cluster. I don't see what good its doing for them. I wonder if part of the hesitation, if there is any, about maybe flipping STARS has to do with the issue of WHAT you would flip to? You wouldn't flip to Country, I wouldn't think they would go towards another Hispanic demo, they wouldn't mess with Active Rock. However, what about Classic Rock? You could easily take on 101. The bottom line is they have to do something about STARS.

I think Spanish is out, since they have already tried no less than 3 TIMES to do Spanish. IIRC, there were two different attempts at a Spanish format after they purchased 97.3, and then the Hurban format which preceeeded the return of Stars to 97.3. The KLZK call letters have already been attached to "Classic Rock" since that's what KLZK was the day before I worked there in 1998 (they flipped to Kiss 104.3 the morning after I was hired). You wouldn't put Classic Rock on the statoin (in my opinion) because there's no less than 3 Rock stations in the market, KFMX, KONE, and KMFP-LP (also off the KJTV sticks). The only positive I see for 97.3 is that it is now a city grade signal comming directly off the KJTV sticks, blanketing the metro.

To me, and I've said this before, the best fit for this station would be Mainstream Top 40 for several reasons:
1. They have the rights to Ryan Seacrest, which really fits CHR better than Adult Contemporary
2. They have the rights to Rick Dees Weekly Top 40 (or did) which also fits CHR better.
3. Vince in the morning, comes directly from Hot 104.3.
4. Hot 104.3 will be gone, which will allow them to focus on younger leaning demo music to the playist on 97.3
5. (And don't get me wrong about KISS, I like the idea of KISS FM), KZII has been the only CHR in the market for too long, and could use a little competition. 97.3's coverage equals 102.5's very well, at least in the metro where most of us live. The call Letters could very easily allow RAMAR to capitalize on the loss of the "Z" brand, with something like "Z97..3, The Z is back..."

Don't accuse me of trying to be an expert or anything, but if someone were to ask me, CHR is the best fit for 97.3 right now. Of course, you KNOW they won't do that...

 

[cspotrun]

RAMAR actually IS a POWERHOUSE, but no one has turned ON the "Power" yet. and you are right ramar is the only one around here making moves right now, and i got a feeling they will be making MORE. CHR? for stars? lets see you've got The Beat-Mix-Kiss and fmx going after 18-24's and you want to ADD another station going after them too? c'mon you may personally be in the demo and it appeals to you, but think about it, there is a hole somewhere else. country has saturated the market and i'm not sure anyone is making money in the crowded Hispanic market... stars has a fine signal and can back it up with tv but, what they're doing now? we will see how that works out for em', i wouldn't think they could move anybody over from mix or kiss with the format & that morning show. to have a chance of doing that you have to be BETTER than the competition. so, what would you do?

 

[crow]

Personal opinion, I think CHR would not be a right move. I only say this because of MIX and Z, I mean KIZZ, I mean KISS. It would be stupid to do country, I am still KINDA up in the air with the whole CLASSIC ROCK thing. I don't think you would bother with OLDIES cause KOOL has that covered and covered pretty well, however I haven't listened to it in a very long time, so I guess you WOULD maybe think about another Hispanic format. However, is there REALLY a hole there to fill? I would maybe say Smooth Jazz, but I don't see any calling for that. Personally, if you could get a really good TALK LINE UP... I would maybe look toward that, an FM TALKER. However, you would have to have a REALLY good talk line up. What Ramar has now on 950 wouldn't come close. You couldn't put the morning show on nor Dr. Bora. You would have to give people a REAL reason to flip from KFYO if you even thought about doing FM TALK. However, you could always go the way of something like MANCOW etc... Yeah, I know thats out there... but it's an idea.

I will say this... it does surprise me that TT104.3, or whatever its being called, didn't spend some money to get Ryan H. over there. Now, I'm not saying that they didn't try etc... however, I am just under the impression that it wasn't an issue. Yet, at the same time, maybe Ryan H. wouldn't want to be back over there. The ONLY reason I mention any of that, is because I would think you would want as many experienced and successful sports radio peeps as possible on your NEW sports station.

However, that's just me.


And FYI... I heard Steve Dale will be Board Opting over at 104.3. That's very sweet of Ramar to do that. I didn't realize they had an outreach program. *Insert Evil Laugh Here.....and Here*

 

[cspotrun]

Personal opinion, I think CHR would not be a right move. I only say this because of MIX and Z, I mean KIZZ, I mean KISS. It would be stupid to do country, I am still KINDA up in the air with the whole CLASSIC ROCK thing. I don't think you would bother with OLDIES cause KOOL has that covered and covered pretty well, however I haven't listened to it in a very long time, so I guess you WOULD maybe think about another Hispanic format. However, is there REALLY a hole there to fill? I would maybe say Smooth Jazz, but I don't see any calling for that. Personally, if you could get a really good TALK LINE UP... I would maybe look toward that, an FM TALKER. However, you would have to have a REALLY good talk line up. What Ramar has now on 950 wouldn't come close. You couldn't put the morning show on nor Dr. Bora. You would have to give people a REAL reason to flip from KFYO if you even thought about doing FM TALK. However, you could always go the way of something like MANCOW etc... Yeah, I know thats out there... but it's an idea.

Talk Radio for Stars? another Hispanic? smooth jazz? none of these are commercially viable. THEY probably WANT to be commercially viable. you will read THAT post you wrote in the morning and laugh like i did today.
to make an impact it will take guts, and something to get you noticed, Double T is one shoe, when will the next one drop?

 

[Garrett]

Does every discussion have to turn personal around here?
Crow posted his opinion, nothing to "laugh" at.

I'm sorry I ever posted anything about Dave Ramsey moving...

 

[cspotrun]

Does every discussion have to turn personal around here?
Crow posted his opinion, nothing to "laugh" at.

I'm sorry I ever posted anything about Dave Ramsey moving...

nothing personal, just Ribbing him a little bit, the Crowster has been posting here a long time and he has had some valid points that i enjoy reading, i just don't think Smooth Jazz or FM-Talk would be a winner for anybody around here.

 

[crow]

No worries from me.

However, I never said any of those formats would be profitable here... I was just talking out loud concerning formats.

 

[Garrett]

Does every discussion have to turn personal around here?
Crow posted his opinion, nothing to "laugh" at.

I'm sorry I ever posted anything about Dave Ramsey moving...

nothing personal, just Ribbing him a little bit, the Crowster has been posting here a long time and he has had some valid points that i enjoy reading, i just don't think Smooth Jazz or FM-Talk would be a winner for anybody around here.

Ok, got it...

 

[cspotrun]

No worries from me.

However, I never said any of those formats would be profitable here... I was just talking out loud concerning formats.

what the hell though, even PROFITABLE formats are not making money.

 

[DG]

... i just don't think Smooth Jazz or FM-Talk would be a winner for anybody around here.

Hmmm, I wonder if anyone is doing anything similar to that around here right now?

;D

 

[Garrett]

San Diego City college had a similar format for a while, Jazz 88.1. But it was more classical jazz. San Diego also has a commercial Smooth Jazz 98.1, The Breeze, KiFM, run by Lincoln Financial.

 

[cspotrun]

... i just don't think Smooth Jazz or FM-Talk would be a winner for anybody around here.

Hmmm, I wonder if anyone is doing anything similar to that around here right now?

;D

you are probably thinking of public radio, where they don't answer to ratings but instead fat cat alumni contributors.
not putting them down, fact is, they're lucky to have people supporting that, those two formats would not sell on main street Lubbock with most advertisers, who want alot of bodies and ratings to justify their ad buys.

 

[DG]

Oh I disagree strongly Cspot.

The earnings power of my listenership is quite the envy of ANY commercial station in town.

True, PubRadio in Lubbock may not pull high numbers compared to the commercial stations, but I can't think of one business or station here that WOULDN'T want their buying power.

I agree with you however- advertisers must indeed justify their ad buys, and many commercial stations are having a crappy time of convincing them to justify those buys.

And luck has nothing to do with it- it's all about the programming. Always has been, always will be...

 

[cspotrun]

Oh I disagree strongly Cspot.

The earnings power of my listenership is quite the envy of ANY commercial station in town.

True, PubRadio in Lubbock may not pull high numbers compared to the commercial stations, but I can't think of one business or station here that WOULDN'T want their buying power.

(too bad, your listeners with all that buying power, and you can't make a profit off of it...)

I agree with you however- advertisers must indeed justify their ad buys, and many commercial stations are having a crappy time of convincing them to justify those buys.

(if the economy isn't hurting you, you're the only one)

And luck has nothing to do with it- it's all about the programming. Always has been, always will be...

(programming is important, you just have to find somebody with a dime to spend on that fine programming these days)