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Dave Wilson on KORN Country

Couldn't help but notice that there's an electronic billboard on southbound I-65 around the 100 mile marker promoting the new Dave The King Wilson morning show on WYGB 100.3.
 
There's a lot of advertisiers in Johnson/Bartholomew counties. Many won't pay for FMS or Hank "too much waste". Looking at ratings info each of the Riesing stations have measurable audience in the metro.
 
Franklin has effectively had no station for years. Anything in the county has eyed Indianapolis with no effective signal. WYGB has a better Indy signal too. This is a no brainer.

Does this mean Franklin/Indianapolis? Franklin would seemingly support a local station. And now we see RRP looking for a staff to work at the Franklin office. Where is that studio?


And Dave Wilson on the air? Another positive.
 
The press release said 44 N Jackson St. Now you know as much as I do.
 
The press release Maddox said Franklin had never had a community radio station. What was WIFN? What about from 2000-2004? Wasn't that a community station in the mornings and at night? Didn't they do some type of high school basketball and football game of the week and a re-cap show on Friday and Saturday nights sponsored by a bunch of local advertisers?

What happened to WCBK in Johnson County? I thought they were supposedly going to "own the county" when the smoke settled from their little war with the Pilgrim boys?

And are the sales people going to remain in Columbus in drive up or are they going to be looking for new people with knowledge of the Franklin area?

I know the publisher of the local paper is a Columbus resident and wasn't too fond of the 95.9 boys back when they first went News/talk in 2000; Hopefully his relationship with the Reising people is better. Because they'll need a partnership with that local paper to be successful; that's just seems to be how things run there in Johnson County.
 
jughead said:
I know the publisher of the local paper is a Columbus resident and wasn't too fond of the 95.9 boys back when they first went News/talk in 2000; Hopefully his relationship with the Reising people is better. Because they'll need a partnership with that local paper to be successful; that's just seems to be how things run there in Johnson County.

?? I've never heard of a radio station having to 'rely' on the local newspaper to be successful!? Or the other way around.

If they want to be local, they should dig up their own news/interviews and go AGAINST the paper!

You state it 'just seems to be the way things run there in Johnson County.' Maybe trying to 'partner' with the local rag is why stations haven't been successful previously!

It's been a while since I've seen it, but from what I recall, there's not much news in the Johnson County Journal other than local sports and recaps of the local school board meeting. Why would you have to be 'partnered' with that?
 
there seems to be plenty of news going on in Johnson County especially in the unincorporated area where Center Grove schools are located.

the advertising dollars are already tight in the area the way it is; the key is going to be promoting and letting people in the area know there is a radio station with a Johnson County focus - something those Solomon, Pilgrim Communications boys never did.

And to promote the station exists, they are gonna have to breakdown and get in with the daily paper in town to do that at somepoint.

Case in point, if I hadn't read about it on this board, I would have never known KORN had moved to Franklin.
 
Hooking up with the paper only gets you people who are 55+ and not technologically savvy -- advertisers just LOVE those folks, right?

The truth is that people the adverttisers want in Johnson County see their focus as living in greater Indianapolis; they neither see themselves living in nor care about Johnson County.
 
N_D_Radioguy said:
The truth is that people the adverttisers want in Johnson County see their focus as living in greater Indianapolis; they neither see themselves living in nor care about Johnson County.
Not sure if I can fully agree with that. And I base that on only 1 observation which may or may not make my case...that point is that in Franklin you are more likely to hear a Columbus station playing in a business than an Indy station. That has always struck me as strange, but I've observed it for enough years to see it as repeatable. For example, go in the bowling alley & listen to Y106 or QMIX 107.3...usually one of the two is blaring over the sound system. Next door at the bank (at least a couple years ago when my wife worked there), it was WKKG. Longs Furniture World just south of Franklin, WKKG. I'm sure it's different in the far northern part of the county, but the southern 2/3 seems to have an affection for Columbus radio. If that much of the county has embraced Columbus stations for years, having a Columbus station move into Johnson County has some promise of success. And having home town boy Dave Wilson associated with the venture can only help...or so one would think.
 
jughead said:
there seems to be plenty of news going on in Johnson County especially in the unincorporated area where Center Grove schools are located.

the advertising dollars are already tight in the area the way it is; the key is going to be promoting and letting people in the area know there is a radio station with a Johnson County focus - something those Solomon, Pilgrim Communications boys never did.

And to promote the station exists, they are gonna have to breakdown and get in with the daily paper in town to do that at somepoint.

Case in point, if I hadn't read about it on this board, I would have never known KORN had moved to Franklin.

Most people that can afford homes in Center Grove are working in Indianapolis. The news in Center Grove is all about annexation, water lines and pump stations. Not the kind of thing that will keep transplants glued to the 'local' station.

Traffic reports need to be Indy-based, with the addition of how good or bad US 31 and 65 are from Franklin into or out of Indy.

When you say there is 'news' in the county you have to consider how 'newsworthy' it actually is. Again, subdivision disputes are not that important to most people. Tax questions are certainly of interest, but bottom line, you won't listen to a station all day because they talk about local meetings.

Advertising will have to come from Indy, targeted at the people who live in Johnson County, but work in Indy.

The local hardware store isn't going to cough up enough cash to cover Wilson's paycheck.
 
right now it looks like the station is focusing mainly on Franklin. CG an after thought because they are probably still banking on the Franklin listeners to head south to do business instead of north to Greenwood. I still think they will promote it better than Pilgrim does at all with 95.9 which will lead them to some moderate success with both Franklin and Columbus.
 
WAMM Fest and Greenwood Freedom Festival are a couple of big - 30,000+ events that happen in the Emerald City. I think there's a couple million dollars in advertising in Johnson County. All the sales people who work for the INdy stations live north - they aren't driving south period. jc's population +22 %, home ownership 76%, hhi 62,500 impressive stats.
 
I guess what I actually should have said was I think they need to partner up from a marketing standpoint and let people know the station exist. Pilgrim never has done a good enough getting the word out that it exist even within Johnson County.
 
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