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DaveFM:

> > "Rock without ratings."
> >
>
> Looking at the Trends, I'm having a hard time finding any
> station that has rock *with* ratings.
>

It may not be doing as good as the rest, but BZY's ratings are the highest they've ever been.
 
"Looking at the Trends, I'm having a hard time finding any
station that has rock *with* ratings."

Roddy - not sure what trend you were looking at, but 96rock had a decent trend.
Beating out 99x, and Dave by a LARGE margin. Even doing better than "The Beat", "Q", and the little rock station that could, "The Buzz."
 
> It may not be doing as good as the rest, but BZY's ratings
> are the highest they've ever been.

Yes and it's getting very close to Dave and 99X. It may not be long until The Buzz grabs 3rd place of the Atlanta rock stations.
 
> Roddy - not sure what trend you were looking at, but 96rock
> had a decent trend.
> Beating out 99x, and Dave by a LARGE margin. Even doing
> better than "The Beat", "Q", and the little rock station
> that could, "The Buzz."
>

You're correct that 96 Rock did have a great November and increase quite a bit from its previous trend. And with a 3.4% share 12+, I'm sure it's performing really well among its Men target. I was just referring to the fact that none of the rock stations are in the top ten 12+.

One thing I thought interesting was that 96 Rock did better after the Braves season ended.
 
> You're correct that 96 Rock did have a great November and
> increase quite a bit from its previous trend. And with a
> 3.4% share 12+, I'm sure it's performing really well among
> its Men target. I was just referring to the fact that none
> of the rock stations are in the top ten 12+.
>
> One thing I thought interesting was that 96 Rock did better
> after the Braves season ended.

However, 96 Rock is #10 if you only count the FM stations (and #11 w/the AM stations included)...so pretty close.

I think come the fall book we will see that 96rock will pretty much stay at about the same place they were with the Braves. Overall, they've had a great fall...the Free Gas Fairy on The Regular Guys, an overall extended playlist, 96rock Listener Appreciation Day, and some awesome giveaways thru the 96rock Gold Club. I think if they keep up some of the stuff they are doing now when the Braves come back they will continue going up some.
 
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