Without formats like AAA and to a lesser extent Alternative, people don't get exposed to new (or dare I say different) music. I live in a country that doesn't have a AAA formated station. I would kill for something different (It would make me listen to the radio again). At the moment on the FM band in Melbourne (Australia). As far as commercial stations go we have 2 CHR's, 1 (so called) Hot A/C, 1 Rock/Comedy/Sport station and 2 Classic Hits stations at least 3 of them sound (musically) the same. Add to that 2 government owned stations (1 Classical & 1 Alternative/Talk), and more community stations than you can poke a stick at.
I spend a lot of time when I am at home streaming AAA, Alternative and even some Modern A/C stations from the US, because the music they play is different. Listening to AAA stations has opened me up to a whole lot of different music that I wouldn't be exposed to otherwise. Here in Australia (music) radio has very little to offer to me as a listener, and this is coming from someone who works in the Australian industry. If I do listen, it is generally News or Talk stations that I listen to.
I find it quite interesting that two of the stations here in Melbourne with big followings are community stations. Quite often you will see their name attached to upcoming gigs from such artist's as...
Dave Matthews Band
The Cure
Indigo Girls
Tegan & Sarah
Ryan Adams
This is staple diet stuff for (some) US commercial radio formats, but of the artist's on that list only the Cure gets airplay on commercial radio. Yet these gigs are sellouts everytime. Another thing that I find interesting is the amount of music that crosses over from AAA to "mainstream" formats. The general population (CHR & Hot A/C audience) goes nuts over the new Paolo track, while the AAA audience has been hearing it for about 6 weeks. Add in the low burn factor on most AAA stations, and I think you will find that they still like it after 6 weeks.
I love radio. It is more than a job, it's a passion. It is just that there isn't anything to make me want to be a listener again. Where I work ther are at least two others that feel the same way.
I spend a lot of time when I am at home streaming AAA, Alternative and even some Modern A/C stations from the US, because the music they play is different. Listening to AAA stations has opened me up to a whole lot of different music that I wouldn't be exposed to otherwise. Here in Australia (music) radio has very little to offer to me as a listener, and this is coming from someone who works in the Australian industry. If I do listen, it is generally News or Talk stations that I listen to.
I find it quite interesting that two of the stations here in Melbourne with big followings are community stations. Quite often you will see their name attached to upcoming gigs from such artist's as...
Dave Matthews Band
The Cure
Indigo Girls
Tegan & Sarah
Ryan Adams
This is staple diet stuff for (some) US commercial radio formats, but of the artist's on that list only the Cure gets airplay on commercial radio. Yet these gigs are sellouts everytime. Another thing that I find interesting is the amount of music that crosses over from AAA to "mainstream" formats. The general population (CHR & Hot A/C audience) goes nuts over the new Paolo track, while the AAA audience has been hearing it for about 6 weeks. Add in the low burn factor on most AAA stations, and I think you will find that they still like it after 6 weeks.
I love radio. It is more than a job, it's a passion. It is just that there isn't anything to make me want to be a listener again. Where I work ther are at least two others that feel the same way.