> > > 1. If I didn't hang out here in the Pittsburgh board of
> > > Radio-info.com, I wouldn't have even known he was on the
>
> > > air.
> >
> >
> > I just saw two spots for his show within the KDKA-TV 11
> > o'clock news.
>
> Well, if I watched KDKA-YV news, then I'd have known he was
> on the radio. Were the spots incredibly memorable? Were they
> as unforgettable as a Sedelmeyer spot? If they weren't, I
> wonder how many people who watched KDKA's newscast at night
> would remember to switch their radios over to 93.7 the next
> morning.
>
> All the research I've seen on the subject (and I've seen
> quite a bit) indicates that picking a radio station or
> program is a spontaneous, spur of the moment thing. Like
> many products, it requires good Point of Purchase
> advertising to reach the potential buyer (or listener) when
> he's in a position to take action right then and there.
> Catch someone with an ad for a station or program while the
> person is in their car, with the radio on, and they might
> hit the tuner. Try to convince them in advance to remember
> to tune in, you're in an uphill fight.
>
They were the most incredible spots I've ever seen. I stayed up all night because I couldn't get them out of my mind. They're haunting me, that's how damn memorable they were.
WTF? You start out suggesting there's no outside promotion of his show. Then when you're told there is, in fact, some very high profile promotion (the 11 o'clock news on Channel 2 has a few viewers, you know) it doesn't matter because that's not a show YOU watch. I guess if I said I saw a billboard on Route 65, that wouldn't matter because you don't drive that highway.
Why do you have to ruin every thread with these pointless digressions?