• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Dayparting on WLTW

B

Barry

I heard a personality on Lite FM mention that each weekday at 2 PM., they will have a commercial-free hour of upbeat songs. He said the idea is to give their listeners a lift during mid-afternoon hours; There will be, "No ballads."
Perhaps quite a few people feel a bit sluggish around that time, and could use a bit of relatively energetic music.
 
Good thing Lite FM doesn't take requests - hate to have the 2 PM hour derailed by a "dog death dedication." ::)
 
For what it's worth Barry, having an hour dedicated to upbeat/up temp songs in the middle of the afternoon is not really dayparting. Dayparting is when a station will only play a song during certain day parts such as morning/afternoon drive, mid days, or evenings. More often that not, dayparted songs on a station like WLTW are usually limited to evenings or overnights because they're just a tad too loud for the at-work listening audience.
 
"Dayparting" - which also qualifies as code for "the no-repeat workday!" ::)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom