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Dayparting

P

porkythepig

Is it still possible in 2008 to be an "80s, 90s and now" Hot AC in the day for the at work crowd, and full blown CHR at night for the college/school crowd?

Mix 108 in Duluth, Minnesota is able to pull it off, but they're the only game for people under 50 years old ;D
 
porkythepig said:
Is it still possible in 2008 to be an "80s, 90s and now" Hot AC in the day for the at work crowd, and full blown CHR at night for the college/school crowd?

Mix 108 in Duluth, Minnesota is able to pull it off, but they're the only game for people under 50 years old ;D
Click to expand...

Sure!

I don't go quite full-blown CHR at night... but I definitely young it down to appeal to the kids. 94.5 PST in Trenton morphed into Hot AC recently... but still are mostly CHR at night too.
 
I wouldn't quite call PST a full blown CHR at night, they play little rap.  But they definitely skew adult CHR at night and their daytime playlist resembles Mix 108's... Mix plays Kardinal Offishall, Flo-Rida, etc. at night, and Open House Party is on weekends.

Hot 101 in Youngstown is Hot AC in the day and CHR at night also.
 
1) Play the hits. Stop assuming that older white females don't want to shake their asses.

2) Cut the "80's 90's and now" bullshit. It's 2008. The decade is over in 16 months. Acknowledge it.
 
Well, yes and no. I think dayparting should not be about being two completely different stations. (a hybrid Hot AC during the day to a Rhythmic during the night is a big no-no in my opinion for many reasons) But I see nothing wrong with adding more familiar acts during the daytime and kicking up the spin numbers and new music during the night. It depends on the market and how much your daytime and nighttime audiences vary. Some do, some don't.
 
For example you can play Jonas Brothers, but you probably don't need to play it before 3p.
 
Will said:
1) Play the hits. Stop assuming that older white females don't want to shake their asses.
Click to expand...

Stop assuming they do. I know many of the upper end of the demo that enjoy current hits...but not endlessly shoved down their throats. Those woman, generally, have more spending power than the younger end....

Will said:
2) Cut the "80's 90's and now" bullshit. It's 2008. The decade is over in 16 months. Acknowledge it.
Click to expand...

But depending on market, you may be trying to fill the gap a Hot AC would fill. If that's the case, than the 80's matter to, say, a 37 yr old woman who graduated in 1989.
 
Mic, you totally missed my point on #2.

The problem is "90's and now." That says that 2001 is now, which it most certainly isn't.
 
Will said:
Mic, you totally missed my point on #2.

The problem is "90's and now." That says that 2001 is now, which it most certainly isn't.
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aahhh...I see what you are saying...although, there is no real way to refer to the 2000's, so I think the "now" is acceptable and understood by most to mean 2000+.
 
I might be in the minority, but I think doing a noon retro show (80s/90s) during the week helps bring adults to the CHR during the workday. Lots of smaller market stations do retro lunches and succeed with them.
 
There is a way to say it. Say it with me:

The Two-thou-sands and now.

See how easy it is? It sounds stupid not to say it, and it will sound even stupider in 5 years.

This decade can't be represented with two syllables. Accept it.
 
Will said:
There is a way to say it. Say it with me:

The Two-thou-sands and now.

See how easy it is? It sounds stupid not to say it, and it will sound even stupider in 5 years.

This decade can't be represented with two syllables. Accept it.
Click to expand...

Your attitude aside, "The 80's, 90's, two thousands and today" just doesn't flow and sounds awkward. Imagine saying that into the mic every break...of course you do have to imagine saying ANYTHING into a mic on the radio, but I digress. ;)
 
mistermicrophone said:
Will said:
There is a way to say it. Say it with me:

The Two-thou-sands and now.

See how easy it is? It sounds stupid not to say it, and it will sound even stupider in 5 years.

This decade can't be represented with two syllables. Accept it.
Click to expand...

Your attitude aside, "The 80's, 90's, two thousands and today" just doesn't flow and sounds awkward. Imagine saying that into the mic every break...of course you do have to imagine saying ANYTHING into a mic on the radio, but I digress. ;)
Click to expand...

Ba-dum-ching.

Honestly, this is a topic I brought up with our GM back in January. I said "It's 2008. How much longer can we get away with saying "80s, 90s, and Now!?" So we re-imaged and now go with "Real Music Variety." I think I've heard a few stations go with "Retro to Right Now!" which bundles it up pretty neatly too.
 
...or...someone could acknowledge that positioning statements, by and large, are nothing but trivial hype that the listener tunes out anyway.

*gasp*
 
Roger That said:
...or...someone could acknowledge that positioning statements, by and large, are nothing but trivial hype that the listener tunes out anyway.

*gasp*
Click to expand...

*AMEN*

None of us use positioning statments in our breaks at my station and cluster although positioners are still used in imaging. Saying it in every break is wasting five seconds of the listeners' lives each time.
 
Can you please leave Brian Holmes name out of your posts? He's already responded to one of your posts on the Dance board.
And for the love of redundant repetition stop trashing Doc's station already. Nobody cares what you think of KKCK's programming philosophy, only the listeners do.
There are other CHRs around the country that do retro lunch hours. In fact, Cumulus-owned 104.3 ZYP Huntsville does a retro lunch hour with nothing but 80s music.
Lastly, you talk about how CHRs shouldnt be afraid to play Hip Hop hits in all dayparts yet the company you work for, Cumulus, is well known to be awfully conservative when it comes to dayparting.
 
Will said:
There is a way to say it. Say it with me:

The Two-thou-sands and now.

See how easy it is? It sounds stupid not to say it, and it will sound even stupider in 5 years.

This decade can't be represented with two syllables. Accept it.
Click to expand...

Do you mean we should say "80's, 90's, two-thousands and now," no matter how awkward it sounds, or that CHR stations shouldn't play anything from the 80s and 90s and only play golds from this (2000's) decade?
 
Years don't matter. If it's relevant to the audience, play it.

Don't make the live jock say "two thousands and now", but run recorded sweepers that do.

Capiche?
 
Will said:
Years don't matter. If it's relevant to the audience, play it.

Don't make the live jock say "two thousands and now", but run recorded sweepers that do.

Capiche?
Click to expand...

In a pre-PPM world (for 99% of the markets) being inconsistent from imaging to jock is not helpful in the branding of your station. That may work spinning in a bar, but not on the radio. Once again, the average RADIO listener gets that "now" is 2000+ and they are not changing the station because of it. You make changes because something is detrimental to the mission of a station, not because of semantics. Capiche?
 
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