Days are numbered for The Edge...

[azradiobuff]

Ive heard from several people that 103.9 will cease playing alt rock within the next 3 months and "Power" will take over on two signals. Everyone knows the Alt Rock genre is fading and here in the valley in paticular. If this happens, will CBS regret not swapping back to a rock format with a strong local morning show?

 

[hotpatrick2004]

I had read that when riviera took over 2 years ago or so it was in there contract they had to keep the edge the alternative format.Was that true for only a period of time?if this is true i bet cbs will flip the zone back to alt.This is sad if for the edge has alot of potential!!!This is happened well similar things but you don't have nancy there anymore.

 

[KMGX]

Ive heard from several people that 103.9 will cease playing alt rock within the next 3 months and "Power" will take over on two signals. Everyone knows the Alt Rock genre is fading and here in the valley in paticular. If this happens, will CBS regret not swapping back to a rock format with a strong local morning show?

The alternative rock genre isn't really fading; you can't tell me that within a year-and-a-half a music genre goes into the tank. In the case of the Edge there are several circumstances that make the station rather unpalatable for any great length of time. Their uninspiring presentation, including their weak, uncreative imaging package to their exceptionally predictable playlist just doesn't bode well for them. Throw in the fact that most of their music is played on Mix 96.9 or even KUPD (both of which have better signals) and you have a recipe for disaster. "Alternative rock" by the Edge standard appears to be a half-hearted attempt at a Modern AC station with a few mainstream rock golds thrown in. Of course the straw that breaks the camel's back here would be the lack of good personalities on the station--Chuck Powell is still a very good talent in this business, but the others on that show, not so much... although it's really the lineup for the rest of the day that's egregious, every male jock sounds about the same; over-enunciating semi-puking jocks that occasionally mix in some drab phoners while carefully reading from liner cards just doesn't sound too edgy to me.

Don't get me wrong, I enjoy modern AC music as much as the next guy, but not on an alleged 'alternative rock' station. It's most unfortunate because the Edge, at one time, was actually a fairly decent station in this market, there were even some good, creative jocks there, with interesting contests, good imaging and a different presentation--even a couple years back the Edge was respectable, but since then it has grown tiresome.

 

[davideduardo]

Ive heard from several people that 103.9 will cease playing alt rock within the next 3 months and "Power" will take over on two signals. Everyone knows the Alt Rock genre is fading and here in the valley in paticular. If this happens, will CBS regret not swapping back to a rock format with a strong local morning show?

If you consider KTBZ in Houston to be alternative, then I suggest you wait for the first release of PPM data from Houston in a few days before saying alternative is fading.

 

[azradiobuff]

Ive heard from several people that 103.9 will cease playing alt rock within the next 3 months and "Power" will take over on two signals. Everyone knows the Alt Rock genre is fading and here in the valley in paticular. If this happens, will CBS regret not swapping back to a rock format with a strong local morning show?

If you consider KTBZ in Houston to be alternative, then I suggest you wait for the first release of PPM data from Houston in a few days before saying alternative is fading.

K rock in NY, WHFS in washington, KZON here, there have been some major altrockers go under and most are floundering. I really wasnt condemning a genre, nor do I care what happens in Houston. I'm just telling what I've heard from people inside that building.

 

[KMGX]

Ive heard from several people that 103.9 will cease playing alt rock within the next 3 months and "Power" will take over on two signals. Everyone knows the Alt Rock genre is fading and here in the valley in paticular. If this happens, will CBS regret not swapping back to a rock format with a strong local morning show?

If you consider KTBZ in Houston to be alternative, then I suggest you wait for the first release of PPM data from Houston in a few days before saying alternative is fading.

K rock in NY, WHFS in washington, KZON here, there have been some major altrockers go under and most are floundering. I really wasnt condemning a genre, nor do I care what happens in Houston. I'm just telling what I've heard from people inside that building.

You will take note that KZON was changed to FREE-FM when it still had a 3.2 in the 12+ data, and did fair in other key demos, WXRK had the exact same story--by the way, WXRK (Krock) is back on the air now, hardly a "fading" format. Check out KROQ in LA and tell me the format is fading.

 

[davideduardo]

K rock in NY, WHFS in washington, KZON here, there have been some major altrockers go under and most are floundering. I really wasnt condemning a genre, nor do I care what happens in Houston. I'm just telling what I've heard from people inside that building.

K-Rock in NY changed based on talent issues, not the music per se. WHFS is not a great DC signal and KZON died to support Hollander's "vision" of Free-FM. None of these cases indicts alternative.

We know that oldies returned to NY because of the format's success in the PPM in Philly; Phoenix is one of the earlier PPM markets, although it is more than a year away... so looking at alternative... and rock in general... in the existing PPM markets is most appropriate. Nobody is going to do a format today that underperforms in PPM.

 

[Saladressing]

What a shame it would be if the edge disappeared. Only very recently their sound is now again morphing back into respectability, with deeper, edgier tracks and less of a Modern AC presentation. For example today Charlatans UK were played in the 3pm hour. Not many alt. rock stations can claim that kind of diversity. Actually if they would just bring back the all request lunch, a valley staple, they'd be sounding better than they have in years. All a moot point if it's going to become Power 98.3 and 103.9.

 

[hotpatrick2004]

Nancy where are you to fight the good fight for our alt station???

 

[rradio19]

If you remember...RBG fired everyone because they wanted to grow... They maybe the wrost group of radio people ever. I feel bad for every left on that station that was there in the good old days! Start looking for gigs now because your station is DONE!

 

[nttiger]

-Chuck Powell is still a very good talent in this business, but the others on that show, not so much...

IMHO Cori does a great job complimenting Chuck

 

[ITSB]

Do you mean compliment as in works well with, or compliments as in brown-nosing to the point of nausea? Because IMHO, she does the latter very well.

 

[nttiger]

Do you mean compliment as in works well with, or compliments as in brown-nosing to the point of nausea? Because IMHO, she does the latter very well.

Meant complement, as in works well with...don't see the brown nosing...she states her own opinion...Chuck has a tendency at times to override them...but its his show...anyway, I enjoy listening to them

 

[Saladressing]

If The Edge were bumped off the air, there are enough signals in the market that it would not surprise me in the least if one of them picked up the Alt. Rock format and brought "The Edge" back, just as 103.9 did when 106.3 dropped it several years back. The market has room for Urban AC (Mega), Rhythmic AC (Movin), Dance CHR (Energy), Smooth Jazz (Coyote) etc etc etc etc - this means by definition that it also has room for alt. rock.

 

[azradiobuff]

If The Edge were bumped off the air, there are enough signals in the market that it would not surprise me in the least if one of them picked up the Alt. Rock format and brought "The Edge" back, just as 103.9 did when 106.3 dropped it several years back. The market has room for Urban AC (Mega), Rhythmic AC (Movin), Dance CHR (Energy), Smooth Jazz (Coyote) etc etc etc etc - this means by definition that it also has room for alt. rock.

The ratings say otherwise. KZON is gone and the Edge is sinking fast. Numbers > your opinion.

 

[KMGX]

If The Edge were bumped off the air, there are enough signals in the market that it would not surprise me in the least if one of them picked up the Alt. Rock format and brought "The Edge" back, just as 103.9 did when 106.3 dropped it several years back. The market has room for Urban AC (Mega), Rhythmic AC (Movin), Dance CHR (Energy), Smooth Jazz (Coyote) etc etc etc etc - this means by definition that it also has room for alt. rock.

The ratings say otherwise. KZON is gone and the Edge is sinking fast. Numbers > your opinion.

So then examine the numbers: KZON prior to flipping to FREE-FM had a 3.2 in the 12+ and was doing quiet well 18-34 as well. The Edge has only recently faltered, due more to the presentation and the twist of the format--as the Edge is not really "alternative" rock. So yes, the numbers > greater than YOUR opinion. The format works, it must be done properly.

Suppose I opened a fine steakhouse and instead of giving you your meal on a fine plate, with beautiful decorations, I plopped the steak right on the table and dumped a few undercooked steak fries next to it, then I gave you a glass of tap-water without ice and said "Eat this crap or die", you probably wouldn't enjoy the experience... the same goes for radio - presentation is very important and if you have poor presentation, even excellent content (which the Edge does not have) won't save you.

 

[LassoG]

So then examine the numbers: KZON prior to flipping to FREE-FM had a 3.2 in the 12+ and was doing quiet well 18-34 as well. The Edge has only recently faltered, due more to the presentation and the twist of the format--as the Edge is not really "alternative" rock. So yes, the numbers > greater than YOUR opinion. The format works, it must be done properly.

Suppose I opened a fine steakhouse and instead of giving you your meal on a fine plate, with beautiful decorations, I plopped the steak right on the table and dumped a few undercooked steak fries next to it, then I gave you a glass of tap-water without ice and said "Eat this crap or die", you probably wouldn't enjoy the experience... the same goes for radio - presentation is very important and if you have poor presentation, even excellent content (which the Edge does not have) won't save you.
[/quote]

its not that easy. you'd have to subtract howards numbers to get the true story, his share was in the teens.

 

[EricStein]

If this is going to be the case, I don't get it. There would be some signal overlap in certain areas with 98.3 and 103.9 simulcasting the same programming. I still hear people calling Power listening from the East Valley, where 98.3's signal is supposed to be awful according to many posters here, even with their flame-throwing competition. Like I mentioned before, if the listeners like the content, they will still tune in despite the patches of town where there's some static with the signal. In Vegas, the hip-hop "rimshot" KVEG regularly gets better ratings than the full-signal KLUC. Sacramento's KSFM still gets tough competition from Class A KBMB. Is it a coincidence that KLUC and KSFM are CBS stations?

As for The Edge, is "Curly," fresh from Free FM, still out of a job? If so, he could be the savior for the format. He was running the show during The Edge's heyday at 106.3/100.3, but they also had the advantage of having Stern every morning to boost things.