fredflintstone said:
anotherguy said:
I've thought that if the networks would have put more pressure on local stations to carry their daytime lineup or face some sort of penalty that daytime TV, expecially on NBC stations, wouldn't be in the sorry state it is now. Instead NBC caved in and gave most of their daytime back to local stations.
I find this thread sort of amusing. First of all, network shows were not pre-empted. A station did not carry them. Pre-emption is when a show is replaced by a news event, ballgame or special.
Some of you think stations should clear programs. That's not how it works. An independent affiliated station does what's best for itself, not what's best for the network.
Pressure? The stations held all the cards back then. Three major networks. Three VHF stations (or less) in markets without network owned stations. The stations that selectively cleared network programs tended to be the strongest stations locally - best local news ratings, most profitable. Stations refused network programs to make their schedules stronger (and more profitable). If a network applied pressure, they'd likely get a weaker affiliate.
In Detroit, WJBK at various times did not clear the morning news, the evening news, late show, whatever ran at 10 am or noon ... and did not clear prime time shows which either did not look promising or which started to flounder. Eventually Fox owned the station and dropped CBS entirely - CBS ended up on a weak UHF with no local news at all.
Actually, it's not that unusual to see the term "pre-empts"
as a synonym for "the station doesn't carry the program."
For example, the June 11, 1980 issue of Variety, reporting
on WSB's switch to ABC, paraphrases an NBC spokesperson:
"He said that in the last 52 weeks WSB had pre-empted 450
hours of network broadcasting in all dayparts." For the record,
that includes such things as running Dinah Shore in place of
three game shows in the mornings, and Lawrence Welk and
movies instead of most NBC sports programming on Sunday
afternoons.
I think we're all aware that money is the motivating factor;
Bob Braun (and Ruth Lyons before him) had advertisers lining
up to be on the 50/50 Club; if WLWT had carried whatever
NBC was feeding at noon, it would have gotten no more than
its network comp. 'Way back in the '50s CBS had network
programming at 1 PM but abandoned it because Midwestern
stations preferred to carry news and farm news from noon
to 12:30 Central. CBS didn't resume 1 PM programming until
The Young And The Restless went to an hour, by which time
it was possible to feed it to the Midwest at 11 AM.
It just seems that, over the years, there have been more
variations in daytime schedules from market to market than
there have been in primetime schedules, and I think what
we're really doing here is comparing notes to see what some
of those variations were.