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Dayton MSA changes

G

gr8oldies

The Dayton MSA has been changed to remove Springfield and Clark County from the statistical area, giving Springfield its own MSA. Does this have any effect on Arbitron's definition of the Dayton market?<P ID="signature">______________
Soon to set the world record for recieving Nigerian scam and phising e-mails!</P>
 
Dayton MSA

Yes- if counties were indeed dropped from the Metro Survey Area (and none added), Dayton's market rank is likely to drop. The effect would be less if these were TSA (Total Survey Area) counties.

> The Dayton MSA has been changed to remove Springfield and
> Clark County from the statistical area, giving Springfield
> its own MSA. Does this have any effect on Arbitron's
> definition of the Dayton market?
>
 
Re: Dayton MSA

Clark County was removed, which is fairly sizeable,(it becomes its own MSA) and I also understand that Warren County was removed and added to the Cincy MSA. Preble County becomes part of the Dayton MSA (mostly cornfields!).
<P ID="signature">______________
Soon to set the world record for recieving Nigerian scam and phising e-mails!</P>
 
Re: Dayton MSA

Warren County already was part of the Cincinnati MSA, and has been for decades.

MSA's are published by the government. Arbitron is not obligated to follow the government's MSA boundaries. Thus, Arbitron doesn't always use the same boundaries that the government uses, Bowling Green KY being a good example of this.
 
Re: Dayton MSA

> Clark County was removed, which is fairly sizeable,(it
> becomes its own MSA) and I also understand that Warren
> County was removed and added to the Cincy MSA. Preble County
> becomes part of the Dayton MSA (mostly cornfields!).
>

So, Springfield/Clark County is getting it's own MSA? That really doesn't make much sense considering that many Dayton stations, TV and radio, ID their stations as "Dayton/Springfield."

How many commercial Springfield stations are aiming themselves exclusively to Springfield anyway besides Kiss Country and WULM?

A strange move, indeed.

I agree with gr8oldies with the Preble county comment. The only thing this really means is more Richmond stations showing up in the book and a few extra tenths of a point for WKHO. That's about it.
 
Re: Dayton MSA

Let's pause as I veer my car back onto the road as I recover from the ridiculousness of this MSA move.

Memo to those in "the government", as those of you who say "they" organize MSAs:

MEMO

As of now, you are no longer permitted to smoke crack during the five-minute restroom breaks you have been allotted by the Bush administration. After countless studies and billions of taxpayers dollars were spent on a study, we have concluded that the inhalation of crack cocaine interferes with all employees of the Metropolitan Survey Area Designation Department's ability to fairly and accurately adjust these areas. The detachment of the Springfield, Ohio and Clark County populace from the Dayton MSA is a prime example of the fallacy of this previously-held policy.

You are hereby ordered to cease and desist.

-Signed... The Management.

> Warren County already was part of the Cincinnati MSA, and
> has been for decades.
>
> MSA's are published by the government. Arbitron is not
> obligated to follow the government's MSA boundaries. Thus,
> Arbitron doesn't always use the same boundaries that the
> government uses, Bowling Green KY being a good example of
> this.
>
 
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