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Dayton Ratings..

Hearty congratulations to Mainline. It's tough being a salesperson in tough economic times in radio, in a market that's having it's own unique economic problems. Now your management tells you "We don't feel like giving you all of the important tools you need to sell and make us money. So we let our agreement with Arbitron lapse. Here are some pretty marketing sheets. Now go play in traffic." Yeah the agencies can still see whatever they need. But the salespeople can't pitch it to locals. Hard to believe a major group in this market could think ike that.
 
Actually, they are finding out that not only is Eastlan cheaper, but they are much more accurate than Arbitron and that buys can be significantly higher when going with Eastlan.
 
And a Yugo is much cheaper than a Hummer, more accuate when parking in a small space, and the death rates for drivers in an accident are significantly higher. I'm not convinced that Eastlan is a viable alternative yet and it appears a lot of agencies don't think so either. You can pay quite a price when you challenge the 800-pound gorilla. I think Mainline just has their shorts in a wad because: A-They're a cheap organization according to insiders, and B- They got their hands spanked for passing out sales material based on trends. Arbitron apparenty was not amused. Personally I wish they'd get a stream on, some personaities and some promotion, things that should give people a little passion about the station. Right now it's just someone else's iPod.
 
Eastlan may well be a good company, but many others have tried and failed. Not sure I'd like to be on the street where the clients are likely to percieve "we don't have Arbiron ratings. We have rating's from Joe's Ratings Company instead".
 
used to sell advertising for a stand alone christian am station. arbitron subscription was so expensive that only the #1 station in market could afford to buy it. made use of soma, sold targeted packages--high school sports, plant talk, ministry sponsorships, etc. soma showed that christian audiences were paying attention and actively listening to message, and were more likely to recall ads. dealt with agency bias toward arbitrons, built relationships within the agency and picked up agency buys regularly. left due to poor office followup on billing. enjoyed what i did. still friends with station owner.
 
Somewhat apples and oranges. I could see if it they were WFCJ, but as a commercial operator with 5 stations it could be very, very costly just to prove a point.
 
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