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Dayton Ratings

I have been in the business. I am currently in the business. The passion I hear from listeners as well as on the street is not the intensity it once was. May will mark my 40th anniversary of sitting behind a microphone.

As I noted, there are exceptions, but in general, it just isn't what it used to be.

Not saying it's dead. Just saying it's not the way it used to be. There are just too many portable ways to get entertainment or information other than dialing it up on AM or FM.
 
nmoore6676 said:
AM is not viable, except for maybe Joe Mullins' little network which is aimed at an age group which still knows what AM radio is. But now WBZI even has an FM translator.
Click to expand...

Tuned into Joe Mullins 1090 AM here in Columbus yesterday. They announced that FM translator in the network of stations. Something they didn't mention the last time I tuned into the station a few months ago.

Why does Joe Mullins need this FM translator for his network of stations? Its somewhat surprising to me taking into consideration the age group his network of stations are targeted too.
 
His stations are pure daytime only stations. Sunrise to sunset. Translator gives him 24/7 presence. And while his listeners skew older, they will migrate to FM to hear what he has to play.
 
gabigley1 said:
nmoore6676 said:
AM is not viable, except for maybe Joe Mullins' little network which is aimed at an age group which still knows what AM radio is. But now WBZI even has an FM translator.
Click to expand...

Tuned into Joe Mullins 1090 AM here in Columbus yesterday. They announced that FM translator in the network of stations. Something they didn't mention the last time I tuned into the station a few months ago.

Why does Joe Mullins need this FM translator for his network of stations? Its somewhat surprising to me taking into consideration the age group his network of stations are targeted too.
Click to expand...

He has had the FM translator for a couple of years now. Actually he bought the translator from Wilmington and moved it to Xenia. But they have done local sports which they concentrate on the Xenia/Dayton area so it makes sense. Probably the sports audience is younger and more into FM.

But the station IDs seem to be individual, when I listen online they always say WEDI-1130, Eaton; then WBZI-1500 and FM 100.3, Xenia, Dayton. Springfield. Wilmington is usually not mentioned at the TOH.
 
microbob said:
The coverage for W262BG 100.3 Xenia looks like it only covers a small portion of Dayton.

http://www.radio-locator.com/cgi-bin/pat?call=W262BG&service=FX&status=L&hours=U
Click to expand...

Slightly less of Dayton than the AM-1500 coverage. According to radio locator WEDI only covers a portion of the far western edges. But listening to the people who call in on the trading post show there are listeners all over. Possibly some are using the internet or smart phones. He also promotes the apps available for I-Phones and Android devices.
 
Promoting smart phone apps just shows that they even appeal to the older Classic Country audience the station has. I think it is a very smart thing to do.
 
nmoore6676 said:
gabigley1 said:
nmoore6676 said:
AM is not viable, except for maybe Joe Mullins' little network which is aimed at an age group which still knows what AM radio is. But now WBZI even has an FM translator.
Click to expand...

Tuned into Joe Mullins 1090 AM here in Columbus yesterday. They announced that FM translator in the network of stations. Something they didn't mention the last time I tuned into the station a few months ago.

Why does Joe Mullins need this FM translator for his network of stations? Its somewhat surprising to me taking into consideration the age group his network of stations are targeted too.
Click to expand...

He has had the FM translator for a couple of years now. Actually he bought the translator from Wilmington and moved it to Xenia. But they have done local sports which they concentrate on the Xenia/Dayton area so it makes sense. Probably the sports audience is younger and more into FM.

But the station IDs seem to be individual, when I listen online they always say WEDI-1130, Eaton; then WBZI-1500 and FM 100.3, Xenia, Dayton. Springfield. Wilmington is usually not mentioned at the TOH.
Click to expand...

As was already posted, if an AM daytimer rebroadcasts on a translator, the translator can stay on with programming during the hours the AM is off. This allows them to program local sports at night when the AM has to sign off.

Wilmington splits off during some commercial breaks as well as for liners and the legal ID. The internet feed likely just gets the Xenia program audio.
 
Radio 25 said:
Radio is a great business and still brings you someone to tell you your world is O-K each morning or its still a lot of fun to hear a Reds game on a summer evening or an all oldies request show on a Saturday night. Radio is still important to not just the older demos.

The probelm is finding good radio whether its AM OR FM. WUBE is still fun to listen to and WARM is better today than a few years back. WLW and WKRC are two stations that really disappoint me. I am not a fan of Big One from 9 am to 6pm. Jim Scott is still on top of his game. WKRC -one local show a day till 6 pm I believe there is no excuse expect the programming is cheap. You don't pay e,mployee beenfits to those hosts..

I never listen to their network shows.. I miss the days of Jerry Thomas, Rich King, and even Bob Jones , Stan Matlock and Ted McKay. To me WKRC is a shell of the station it used to be. The worst thing that happened to the station was C.C. buying it.

WDJO has become a very boring station while WGRR is riding high with solid talent and a good mix of music. My point here is Radio is still important to me and I believe (and I have seen the research too) important to many others too.
Click to expand...
Q102 is still an awesome station as well. Jeff, Jenn, Fritsch, Holly, Brian, Laura, and JonJon do an outstanding job, and of course as does their off-air PD, Patti Marshall. Lots of fun to listen to, and live and local 6AM-Midnight.
 
Microbob you might be right about Saturday nights. I had heard it was tracked. GRR might have some weekend tracking too. If WARM is live, then GRR could be tracked.
 
Regarding WBZI's FM translator...It puts out a nice coverage signal for the Xenia area, from East Dayton on the west, to south of Spring Valley, to the north towards Springfield. I haven't gone east to see how far that gets. Combine that with their online streaming and you've got Xenia Buccaneers fans locked in, as well as those who like their classic country sound. The 3 AM's are set up so they can split stop sets, allowing spots that are pertinent to all 3 stations to air in one set, while spots that are exclusive to each market can run in other sets. Joe Mullins is a smart radio man and a smart business man. It also gives him a platform to promote his legendary country-bluegrass band, Joe Mullins and the Radio Ramblers.
 
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