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Dayton Trend Winter '13

A

alans613

A HUGE congrats to K-99.1 FM for that 11.6 in the latest Arbitrend! Also props to WHIO-FM, WMMX, and WCHD. Too bad Main Line isn't a subscriber once again. I'd be interested to see how Hot and Fly are doing.
 
The winter period is January 3 to March 27. The numbers you are seeing are for what is referred to as "Phase 1" of the winter period. "Phase 2" numbers are released last week of March. The final numbers for Winter are released sometime in late April. The final Winter, Spring, Summer, and Fall ratings are what Main Line subscribes for.
 
billf82 said:
The winter period is January 3 to March 27. The numbers you are seeing are for what is referred to as "Phase 1" of the winter period. "Phase 2" numbers are released last week of March. The final numbers for Winter are released sometime in late April. The final Winter, Spring, Summer, and Fall ratings are what Main Line subscribes for.
Click to expand...
Thanks for correcting me, and for pointing that out about ML. I wonder why they don't subscribe for the Trends?
 
Unless things have changed recently, the trends are sort of a money grab for Arbitron. They're not weighted in any way and can be rather inaccurate, which is why stations are not allowed by Arbitron to use those figures for sales presentations. The final quarterly figures are weighted properly accounting for diary response issues and are more accurate, therefore stations can use them to sell with. I would guess that's why Mainline doesn't subscribe to the trends, saves them money. Arbitron's original pitch for trends was so you as a station could react more quickly to changes in the marketplace, and to see how changes you were making were having an effect on the marketplace. Not a bad idea but the execution is a bit flawed.
 
And, basically, since most every station was off a tenth of a point or so 12 plus, you can take that to read, unless there's something in the trends that wasn't shown by the 12 plus, most every station's numbers shown are flat...no real change...which typically happens often in first quarter.

Not much to see in this one, unless as I said, there's something significant in the demos which, as you know, are not published.
 
Do they still exclude the non-comm subscribers from what is released in a non-PPM market? I'm curious about trends for WDPR, WMUB, WYSO, and whatever used to be called WCDR since Cedarville College sold it to K-love.
 
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