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Dayton Winter Ratings

A

alans613

Notable things in the Winter '11 book:
WLQT drops from a 9.8 to a 4.8. Ouch. No wonder they're thinking about moving them to 94.5.
WDKF did a 4.8, tying with WLQT. I don't remember 94.5 EVER doing that high of a rating...and with PC of all things.
Fly was up to a 4.7. They're up almost a full point from Fall '10.
Mix is up to a 5.9. Good news for them, since two books ago they were at a scary low(For Mix)4.7.
The two lowest-rated FM stations in town are WZLR and WCLI-FM, although in all fairness to Click, I believe this book ended before Click launched, so this would have most likely been the final book for WKSW/Kiss Country. It looks like Main Line made a smart move in giving KC the ax.
The next book should be interesting to see how much of a dent Click puts in the market. Also don't forget about the Channel and Lite moves upcoming. 2011 has been an interesting year in Dayton radio to say the very least.
 
alans613 said:
Notable things in the Winter '11 book:
Click to expand...

You don't think it's notable that K99 went up 2.2 to almost a 10 share 12+ ???

That the WHIO/ WHKO share of the market is 18.7? When was the last time that happened?

I think that's rather significant.
 
I would be impressed by the big share if they had competition in the marketplace. The only one doing country is K99 and the only one doing talk is WHIO. Now the Cox folks could really brag about theirmarket share if they had someone competing them in their format.
There had been talk about Main Line going talk on WING but backed off. One of the reasons I am sure is Main Line either doesn't have the bucks or the nerve to put on good local talent talking about hot local issues to go against the tirend Russ and Sean hours.

Main Line had decided not to compete against K99. I would have put Click on Fly and Kiss on Click's new frequency. Cox was very nervous about this move and I am sure they had a few brews when Main Line backed off.

We must remember that Main Line apparently uses the cookie cutter consultants. If you ever been in programming I am sure the pains of having consutants. I have been involved with a few stations where the consultants were pulled off my back because we butted heads.

However, again Main Line never seems to directly compete and they don't understand the concept of finding the right talent and run with it to build cume.

So go ahead and cher for Cox but I tghink it is a hollow victory.
 
anyone know how the non-comms are rating in Dayton? They don't show up as "subscribers" in the 12+ Arbitron listings on this board, tho' I know WYSO, WDPR/DPG, WVXU, WGUC, WMUB, and even WCDR show up as attracting decent sized audiences. Would like to know how WMUB is doing in Dayton, now that it's simulcating WVXU. And if classical is stronger in metro Dayton with Cincinnati's WGUC, or with the pair of weaker WDPR signals?

By the way, isn't it time the listing for this board get changed to Cincinnati-Dayton - since so much of the discussion is of Dayton area stations?
 
Goldilocks94941 said:
anyone know how the non-comms are rating in Dayton? They don't show up as "subscribers" in the 12+ Arbitron listings on this board, tho' I know WYSO, WDPR/DPG, WVXU, WGUC, WMUB, and even WCDR show up as attracting decent sized audiences. Would like to know how WMUB is doing in Dayton, now that it's simulcating WVXU. And if classical is stronger in metro Dayton with Cincinnati's WGUC, or with the pair of weaker WDPR signals?

By the way, isn't it time the listing for this board get changed to Cincinnati-Dayton - since so much of the discussion is of Dayton area stations?
Click to expand...
To answer your first question, Arbitron only rates commercial stations that I know of, at least in the Dayton market, and beyond that, only stations that are Arbitron subscribers. Since they're not selling ad time and looking for ad revenue, the life blood of commercial radio, the need for ratings isn't needed at non-comms.
To answer your second question, a lot of folks have tried to get a seperate Dayton board, but have never been able to. We're stuck being combined with Cincinnati, probably forever. Hopefully that answers both of your questions.
 
pioneer71 said:
I would be impressed by the big share if they had competition in the marketplace. The only one doing country is K99 and the only one doing talk is WHIO. Now the Cox folks could really brag about theirmarket share if they had someone competing them in their format.
There had been talk about Main Line going talk on WING but backed off. One of the reasons I am sure is Main Line either doesn't have the bucks or the nerve to put on good local talent talking about hot local issues to go against the tirend Russ and Sean hours.

Main Line had decided not to compete against K99. I would have put Click on Fly and Kiss on Click's new frequency. Cox was very nervous about this move and I am sure they had a few brews when Main Line backed off.

We must remember that Main Line apparently uses the cookie cutter consultants. If you ever been in programming I am sure the pains of having consutants. I have been involved with a few stations where the consultants were pulled off my back because we butted heads.

However, again Main Line never seems to directly compete and they don't understand the concept of finding the right talent and run with it to build cume.

So go ahead and cher for Cox but I tghink it is a hollow victory.
Click to expand...


Oh, I'm sorry. I thought we were talking about notable things in the winter book.

Because after all, ratings books are for the purpose of buying and selling advertising. And the fact that the Cox combo just got a substantially larger share of the market probably won't translate into a revenue difference, right?

Because advertisers will say, "Well heck, of course they have a lot of listeners. They're the only game in town. I think I'll spend my advertising money on the little guys that are fighting fair!" I gotcha.

So it's not notable at all.

I understand you're not impressed because they don't have any competition, but the question is "Why don't they have competition?" Answer that correctly and you may realize it's far more impressive than you thought.
 
Greg: Right on, right on, right on! (And a tip of the hat to Marvin Gaye!) Everybody else in town would like to have Cox's ratings but nobody will put in the investment in time and talent to try and go up against them. Could it be because they're doing a GREAT JOB? Me thinks so. ;)
 
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