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Dayton's WLQT Counting Down On Website Until All-Christmas Flip

J

Joseph_Gallant

Guest
On their homepage, Dayton's WLQT-99.9 is counting down to their annual flip to an all-Christmas format.

While some other stations have a countdown on their website until the arrival of Christmas Day, the countdown on WLQT's site will hit zero at 12 Noon EST, Friday, November 18th.

Such a practice could come back to haunt WLQT, and here's why: In recent years, a few stations made a public announcement about when they'd go all-Christmas, only to have a competitor do so prior to that. The station that made the public announcement must embarrasingly make the flip right away, sometimes days ahead of the originally-planned date.

On the other hand, maybe WLQT is the only station in Dayton going all-Christmas this year.

It should also be noted that WLQT is A Christmas Channel (Clear Channel) Property. Clear Channel has been the most agressive company in the industry as regards to programming all-Christmas formats.
 
> On their homepage, Dayton's WLQT-99.9 is counting down to
> their annual flip to an all-Christmas format.
>
> While some other stations have a countdown on their website
> until the arrival of Christmas Day, the countdown on WLQT's
> site will hit zero at 12 Noon EST, Friday, November 18th.
>
> Such a practice could come back to haunt WLQT, and here's
> why: In recent years, a few stations made a public
> announcement about when they'd go all-Christmas, only to
> have a competitor do so prior to that. The station that made
> the public announcement must embarrasingly make the flip
> right away, sometimes days ahead of the originally-planned
> date.
>
> On the other hand, maybe WLQT is the only station in Dayton
> going all-Christmas this year.
>
> It should also be noted that WLQT is A Christmas Channel
> (Clear Channel) Property. Clear Channel has been the most
> agressive company in the industry as regards to programming
> all-Christmas formats.
>

Is there anyone else in Dayton that would program all-Christmas? Most everyone here is fairly entrenched in what they are doing, and CC owns all the AC stations anyway.
 
Yeah...nobody else will play that much Christmas music, except maybe an AM station on the outskirts.
 
The only possible station I could see doing it would Cox-owned WDPT 95.7, and they would get crushed by Lite due to signal difficulties in parts of the market.
 
> Don't see any possibilities at all. WLQT will emain dayton's
> only Christmas station. (one is plenty!)
I agree. I was just pointing out the remote possibility of a Christmas format on 95.7. But, one is more than enough.
>
 
Whether or not another station in the market tries it, their ratings are still strong enough and they've done it long enough that the market expects it and the station will get a good boost from it.

It will help maintain (build) rating success thru Q2 '06<P ID="signature">______________
PETER
www.audioconnell.com
World Wide Voice Over Talent</P>
 
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