Understand...I am the self appointed, world's most vociferous critic of what is called "radio" today. The owners and managers wanted total automation for years with zero public service and a staff of one or two who were paid minimum wage. "Radio" today is what they got and what they have is rapidly "circling the drain".
I had the opportunity to play "listener" the other day. While returning from seeing a client and driving along 192 in St. Cloud and then later the turnpike I saw 10 Osceola County Sheriff cruisers headed east, lights and sirens. On the turnpike I saw a FHP cruiser headed south toward the St. Cloud exit, again lights and siren. Next morning I decided to tune to the so-called news station, WDBO to find out what happened. Nothing said. I called the news department and the girl said "we have nothing" and ended the call. Never did find out what happened. Anybody know?
Back when radio was worth listening to, here's how we would have handled my call and the questions are real newsperson would have asked me:
1. What time did this happen and did you say both 192 and the pike?
2. Are you sure there were two police agencies involved?
3. Did it appear they were in pursuit?
4. Did you see any ambulance or fire trucks?
5. You are absolutely positive there were eleven cruisers with lights and sirens?
6. May I take your name and number so that I can call you personally to tell you what I have found out?
Then, I would have called both OCSD and FHP and asked specific questions regarding this information. 11 cruisers with lights and sirens were not simply testing out their equipment!
Simply put, I would have pursued this information in exactly the same enthusiasm as would a salesman with a sales lead. It would have just required me to make some phone calls!
But then again, why don't we look at the content of the so-called "morning news". How much of it is actual real time reporting rather than pre-recorded features and promos for the interview at 6:20, 7:10 etc? Of the "real news", how much of it is re-written rather than simply reading the same story the same way all morning long? Why waste time playing the recordings of the 9-1-1 call? Most of that isn't even intelligible to the listener! What the hell news value is it? Oh I see...it takes up time and gives the impression of "so much" news coverage!
Like I said, radio is circling the drain.
I had the opportunity to play "listener" the other day. While returning from seeing a client and driving along 192 in St. Cloud and then later the turnpike I saw 10 Osceola County Sheriff cruisers headed east, lights and sirens. On the turnpike I saw a FHP cruiser headed south toward the St. Cloud exit, again lights and siren. Next morning I decided to tune to the so-called news station, WDBO to find out what happened. Nothing said. I called the news department and the girl said "we have nothing" and ended the call. Never did find out what happened. Anybody know?
Back when radio was worth listening to, here's how we would have handled my call and the questions are real newsperson would have asked me:
1. What time did this happen and did you say both 192 and the pike?
2. Are you sure there were two police agencies involved?
3. Did it appear they were in pursuit?
4. Did you see any ambulance or fire trucks?
5. You are absolutely positive there were eleven cruisers with lights and sirens?
6. May I take your name and number so that I can call you personally to tell you what I have found out?
Then, I would have called both OCSD and FHP and asked specific questions regarding this information. 11 cruisers with lights and sirens were not simply testing out their equipment!
Simply put, I would have pursued this information in exactly the same enthusiasm as would a salesman with a sales lead. It would have just required me to make some phone calls!
But then again, why don't we look at the content of the so-called "morning news". How much of it is actual real time reporting rather than pre-recorded features and promos for the interview at 6:20, 7:10 etc? Of the "real news", how much of it is re-written rather than simply reading the same story the same way all morning long? Why waste time playing the recordings of the 9-1-1 call? Most of that isn't even intelligible to the listener! What the hell news value is it? Oh I see...it takes up time and gives the impression of "so much" news coverage!
Like I said, radio is circling the drain.