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DC Ratings July 2012

The DC + Baltimore ratings data will be released on Tue. 8/7/12. Those markets have their reports available on the second day of release each month + Holiday.

Arbitron 2012 PPM Data Delivery Schedule linked here.
 
Corrections/additions to DC ratings page:

WPFW-FM jazz/talk 0.4 share, 124,300 cume
WFMD-AM Talk 0.2 share, 68,200 cume
WAMU-FM Stream 0.2 share, 30,800 cume

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Baltimore area ratings: http://www.radio-info.com/markets/baltimore

Publicly released age 6+ overall rankings for the July 2012 survey period covering Thu. 6/21/12 - Wed. 7/18/12.

The next survey period will be for August 2012 covering Thu. 7/19/12 - Wed. 8/16/12 with the report delivery date being Wed. 9/5/12
(delayed one day due to Labor Day holiday on Mon. 9/3/12).

Note: stations that do not subscribe to Arbitron in certain markets will not show in those markets.
 
Does anybody in the market who sees the book know how WNEW is doing? I know TOS does not allow discussion of the actual ratings, but a general discussion is okay.
 
I'm crossing my fingers that WPGC continues to trend upwards into the top 10, so they can finally began a period that would eventually allow programming tweaks.
 
kilamanjero said:
I'm crossing my fingers that WPGC continues to trend upwards into the top 10, so they can finally began a period that would eventually allow programming tweaks.
Click to expand...
Keep in mind however that 6 plus is only one demo I doubt that Jason Kidd will just use one demo to make programming decisions but they have to be encouraged because 4.7 is the best that WPGC has done in this demo since PPM started in 2008.
 
donta1974 said:
kilamanjero said:
I'm crossing my fingers that WPGC continues to trend upwards into the top 10, so they can finally began a period that would eventually allow programming tweaks.
Click to expand...
Keep in mind however that 6 plus is only one demo I doubt that Jason Kidd will just use one demo to make programming decisions but they have to be encouraged because 4.7 is the best that WPGC has done in this demo since PPM started in 2008.
Click to expand...

I agree it is overall, but when you look this strong overall it is bound to reflect itself in the key demo if this trend continues. Oh yeah, it was January 2007 when PPM was introduced because it was the exact same time when Jay Stevens moved to Radio One.
 
If WNEW-FM wants to generate Revenue or ratings for the DC Market wouldn't they have to air sports programming from DC or Baltimore to separate themselves from WTOP. The same way that WCBS-AM airs the Yankees as a way to separate themselves from 1010 WINS or KGO-AM(Cumulus O&O) in San Francisco airs the 49ers produced from all-Sports KNBR and rock KSAN (all-Cumulus O&O's In San Francisco) to separate themselves from KCBS-AM/KCBS-FM (KCBS-FM is really KFRC 106.9). ALso KLIV-AM All-news (NBC Station in San Jose use San Jose State Sports to separate from KCBS too.
 
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