DCRTV.COM REPORTS SAUNDERS RESIGNS FROM WPGC

[fatlady]

WWW.DCRTV.COM

 

[wprt949]

how long until 95.5 DROPS the slowjam show ?

 

[DToTheJ]

I got a better question: How long before WPGC drops that morning show? After all of that time and energy of cutting Donnie Simpson loose, they bring in Big Tigger, and from the numbers I'm seeing on DCRTV, the station's overall performance is good - but their morning drive ratings are, well, pooh.

 

[wprt949]

i see hits and hip-hop amp 95.5 in the very near future

 

[anatharadiorefugee]

I got a better question: How long before WPGC drops that morning show? After all of that time and energy of cutting Donnie Simpson loose, they bring in Big Tigger, and from the numbers I'm seeing on DCRTV, the station's overall performance is good - but their morning drive ratings are, well, pooh.

I concur. The BTMS is the pink elephant in the room. Why go fixing late nights when your morning show is way under water? I don't know if PGC will try to fight a battle on two fronts. Dave on DCRTV seems to think that PGC's new APD and presumed next PD will try and position the station in the middle of KYS and HOT. It would make more sense to me to battle one or the other. Hot is focused and KYS may finally becomming consistent so battling both seems foolhearty to me but time will tell.

 

[donta1974]

@Mike what you are saying is not the word on the street no AMP 955. Also being between WKYS and WIHT would be true to the 1987 WPGC debut SOOOOOOOOOOOOOOOOOOOO. If Big Tigger who was very popular with the diary system and has a national rep can not make it then who could do PGC mornings their is not much local good morning talent out their so if they dump him i wish them well with the replacement.

 

[donta1974]

Also Donnie Simpson`s salary(4 million a year) and his desire to run the station himself made him a cost cut. Big Tigger is not making 4 m a year.

 

[anatharadiorefugee]

@Mike what you are saying is not the word on the street no AMP 955. Also being between WKYS and WIHT would be true to the 1987 WPGC debut SOOOOOOOOOOOOOOOOOOOO. If Big Tigger who was very popular with the diary system and has a national rep can not make it then who could do PGC mornings their is not much local good morning talent out their so if they dump him i wish them well with the replacement.

It is not a diary world any more. Tigger has not worked in mornings in the PPM world. I don't know why exactly but it could be becase his morning show is unlistenable. I admit to be out of the demo but the few ladies inthe demo that I have spoken with on the subject agree. Though its not scientific word of mouth is that there are few fans of BTMS. So when, not if, they dump that snooze fest, we will have to see how well the replacement does. Whoever they get couldnt be much worse. Could they?

 

[donta1974]

Yeah depending on whoever it is YES they could be worse and likely an out of towner (synidication). It`s all in opinion you and your friends are entitled to yours. You are correct however about the PPM and it might cost Tigger his morning show sooner or later but it might cost D.C. an urban station as well sooner or later.

 

[kilamanjero]

how long until 95.5 DROPS the slowjam show ?

What is your beef with "The Coolout" slow jams show? At one time, that slow jams show was one of the best in the nation for variety of classic and current slow songs. It is one area the station could truly improve upon rather spinning the same 30 songs you can hear at any time on WKYS.

 

[kilamanjero]

@Mike what you are saying is not the word on the street no AMP 955. Also being between WKYS and WIHT would be true to the 1987 WPGC debut SOOOOOOOOOOOOOOOOOOOO. If Big Tigger who was very popular with the diary system and has a national rep can not make it then who could do PGC mornings their is not much local good morning talent out their so if they dump him i wish them well with the replacement.

It is not a diary world any more. Tigger has not worked in mornings in the PPM world. I don't know why exactly but it could be becase his morning show is unlistenable. I admit to be out of the demo but the few ladies inthe demo that I have spoken with on the subject agree. Though its not scientific word of mouth is that there are few fans of BTMS. So when, not if, they dump that snooze fest, we will have to see how well the replacement does. Whoever they get couldnt be much worse. Could they?

One of the reasons why ladies aren't feeling the BTMS is because Big Tigger's presentation is more 18-34 male-oriented, which isn't exactly what PGC needs to aiming if they want to revamp themselves. It would be difficult to bring in a new talent into the market at the moment, but syndication would be dead-knell for the station. One of the reasons why it has stayed afloat for as long as it did was its ability to attract 18-49 years of both genders, a variety of races aside from blacks, and its live and local presentation from 6am-midnight M-F. Something has to be done to WPGC's direction, but their position themselves between WKYS and Hot is smart because if they fend those 2 stations off then it wouldn't be easy for them to erode some of WHUR & Majic #s down the line.

 

[Martin Mac]

How long before we start seeing changes in the playlist? Maybe this time, the station will really be 50% Rhythmic, 50% Urban, instead of how it currently is. Right now it seems to be 15% Rhythmic, 85% Urban.

 

[htowler]

I don't think it will be long.

 

[kilamanjero]

How long before we start seeing changes in the playlist? Maybe this time, the station will really be 50% Rhythmic, 50% Urban, instead of how it currently is. Right now it seems to be 15% Rhythmic, 85% Urban.

It probably won't be that percentage, but don't be surprised if goes to 60% urban and 40% rhythmic. I'm also looking for some changes to the dayparting of the song rotations as well...

 

[donta1974]

How long before we start seeing changes in the playlist? Maybe this time, the station will really be 50% Rhythmic, 50% Urban, instead of how it currently is. Right now it seems to be 15% Rhythmic, 85% Urban.

It probably won't be that percentage, but don't be surprised if goes to 60% urban and 40% rhythmic. I'm also looking for some changes to the dayparting of the song rotations as well...

They have to get a Program Director first. If Sam Rodgers(D.C. Market Manager) takes a long time naming a new one it will not be Jason Kidd it does not take weeks to name a guy that you just hired as APD to be named PD. He seems to like people who have programmed in N.Y. and L.A. but both Rob Scorpio and Micheal Saunders quit so that has not worked out. Jason Kidd should get that PD job but we will see.

 

[quietboy]

I feel like Jason will get the nod. One thing I always thought about at how PGC used to sound more polished. I think Mike was getting it there but now a new PD with new ideas. I don't know but the constant PD changes could be a killer for that station. I thought Tigger would do ok in the mornings but the PPM are not working very well for him. I honestly don't know who locally can pull the numbers that could beat Russ Parr, Steve Harvey, Tom Joyner, or Kane. How does Tigger fare with the ladies as far as numbers? Are there any jocks in other states that may be able to come to DC and make some noise?

 

[kilamanjero]

I feel like Jason will get the nod. One thing I always thought about at how PGC used to sound more polished. I think Mike was getting it there but now a new PD with new ideas. I don't know but the constant PD changes could be a killer for that station. I thought Tigger would do ok in the mornings but the PPM are not working very well for him. I honestly don't know who locally can pull the numbers that could beat Russ Parr, Steve Harvey, Tom Joyner, or Kane. How does Tigger fare with the ladies as far as numbers? Are there any jocks in other states that may be able to come to DC and make some noise?

I would say bring back Olivia Fox since she has history in the DC area. However, she is in her early 40s, but would be a strong lead personality on her own. She was top 3 in mornings in Tampa Bay although she was an unknown when she first arrived in that market. The only reason why she was displaced was because CC was cheap and went with syndicated Steve Harvey instead live and local and suffered since then.

 

[donta1974]

I feel like Jason will get the nod. One thing I always thought about at how PGC used to sound more polished. I think Mike was getting it there but now a new PD with new ideas. I don't know but the constant PD changes could be a killer for that station. I thought Tigger would do ok in the mornings but the PPM are not working very well for him. I honestly don't know who locally can pull the numbers that could beat Russ Parr, Steve Harvey, Tom Joyner, or Kane. How does Tigger fare with the ladies as far as numbers? Are there any jocks in other states that may be able to come to DC and make some noise?

I would say bring back Olivia Fox since she has history in the DC area. However, she is in her early 40s, but would be a strong lead personality on her own. She was top 3 in mornings in Tampa Bay although she was an unknown when she first arrived in that market. The only reason why she was displaced was because CC was cheap and went with syndicated Steve Harvey instead live and local and suffered since then.

Well again the PPM has changed everything Olivia Foxx was top 3 in mornings in Tampa with the diary books not PPM. CBS has to decided what their goals are for WPGC the days of being number one in D.C. are over PPM ended that run. Stations that play any type of hip hop are not top 5 in PPM unless they sit alone like WERQ Baltimore with no direct competition. Big Tigger with Olivia Foxx would be good might be good but i really think that they are testing Free from 106 and park out to join Tigger in morning drive on WPGC. WPGC is still making a ton of money so CBS should stick with a CHR/Urban format and a PD and leave the station alone. Sam Rodgers might be a part of the problem as well.

 

[kilamanjero]

I feel like Jason will get the nod. One thing I always thought about at how PGC used to sound more polished. I think Mike was getting it there but now a new PD with new ideas. I don't know but the constant PD changes could be a killer for that station. I thought Tigger would do ok in the mornings but the PPM are not working very well for him. I honestly don't know who locally can pull the numbers that could beat Russ Parr, Steve Harvey, Tom Joyner, or Kane. How does Tigger fare with the ladies as far as numbers? Are there any jocks in other states that may be able to come to DC and make some noise?

I would say bring back Olivia Fox since she has history in the DC area. However, she is in her early 40s, but would be a strong lead personality on her own. She was top 3 in mornings in Tampa Bay although she was an unknown when she first arrived in that market. The only reason why she was displaced was because CC was cheap and went with syndicated Steve Harvey instead live and local and suffered since then.

Well again the PPM has changed everything Olivia Foxx was top 3 in mornings in Tampa with the diary books not PPM. CBS has to decided what their goals are for WPGC the days of being number one in D.C. are over PPM ended that run. Stations that play any type of hip hop are not top 5 in PPM unless they sit alone like WERQ Baltimore with no direct competition. Big Tigger with Olivia Foxx would be good might be good but i really think that they are testing Free from 106 and park out to join Tigger in morning drive on WPGC. WPGC is still making a ton of money so CBS should stick with a CHR/Urban format and a PD and leave the station alone. Sam Rodgers might be a part of the problem as well.

Uh, CBS's urban contemporary (just like old WPGC) WVEE "V-103" in Atlanta is #1, a very crowded market with 5 other stations with a variety of the urban or rhythmic format (WHTA, WUMJ/WAMJ, WALR, WWVA/WWLG, WPZE), has been since PPM entered that market in January 2009. Stations that spins hip-hop can be in #1 in their market, but they have to know how to daypart it strategically and have strong personalities to back that up. I believe WPGC could be #2 (since WTOP will a tough cookie to be), but they have know how to take on all the other stations strategically (dayparting) and tackle them effectively.

Free maybe a good fit for the morning show, but if she is added then it should reflect with her name in marquee as well. WPGC has to improve on its female demographic retention tremendously or it will continue to lack behind WHUR and Majic. Those 2 stations could easily be surpassed if WPGC program to pull the 25-34 females back away from them during the middays and 10pm-midnight dayparts. Sister station, V-103 (Atlanta), pulls females from the other 5 stations by remaining R&B & gold-heavy during the middays and late night hours and wins all demos as a result. Dayparting is their winning formula.

Sam Rodgers has been there awhile as matter fact he was there when Jay Stevens was still there, so I don't know about that one...

 

[donta1974]

I feel like Jason will get the nod. One thing I always thought about at how PGC used to sound more polished. I think Mike was getting it there but now a new PD with new ideas. I don't know but the constant PD changes could be a killer for that station. I thought Tigger would do ok in the mornings but the PPM are not working very well for him. I honestly don't know who locally can pull the numbers that could beat Russ Parr, Steve Harvey, Tom Joyner, or Kane. How does Tigger fare with the ladies as far as numbers? Are there any jocks in other states that may be able to come to DC and make some noise?

I would say bring back Olivia Fox since she has history in the DC area. However, she is in her early 40s, but would be a strong lead personality on her own. She was top 3 in mornings in Tampa Bay although she was an unknown when she first arrived in that market. The only reason why she was displaced was because CC was cheap and went with syndicated Steve Harvey instead live and local and suffered since then.

Well again the PPM has changed everything Olivia Foxx was top 3 in mornings in Tampa with the diary books not PPM. CBS has to decided what their goals are for WPGC the days of being number one in D.C. are over PPM ended that run. Stations that play any type of hip hop are not top 5 in PPM unless they sit alone like WERQ Baltimore with no direct competition. Big Tigger with Olivia Foxx would be good might be good but i really think that they are testing Free from 106 and park out to join Tigger in morning drive on WPGC. WPGC is still making a ton of money so CBS should stick with a CHR/Urban format and a PD and leave the station alone. Sam Rodgers might be a part of the problem as well.

Uh, CBS's urban contemporary (just like old WPGC) WVEE "V-103" in Atlanta is #1, a very crowded market with 5 other stations with a variety of the urban or rhythmic format (WHTA, WUMJ/WAMJ, WALR, WWVA/WWLG, WPZE), has been since PPM entered that market in January 2009. Stations that spins hip-hop can be in #1 in their market, but they have to know how to daypart it strategically and have strong personalities to back that up. I believe WPGC could be #2 (since WTOP will a tough cookie to be), but they have know how to take on all the other stations strategically (dayparting) and tackle them effectively.

Free maybe a good fit for the morning show, but if she is added then it should reflect with her name in marquee as well. WPGC has to improve on its female demographic retention tremendously or it will continue to lack behind WHUR and Majic. Those 2 stations could easily be surpassed if WPGC program to pull the 25-34 females back away from them during the middays and 10pm-midnight dayparts. Sister station, V-103 (Atlanta), pulls females from the other 5 stations by remaining R&B & gold-heavy during the middays and late night hours and wins all demos as a result. Dayparting is their winning formula.

Sam Rodgers has been there awhile as matter fact he was there when Jay Stevens was still there, so I don't know about that one...

I knew that you were going to go to one of the few cases where the PPM has had little affect on a station and that would be WVEE Atlanta who owns one of the strongest signals in the US at 100,000 watts that is why they have not been affected as much by PPM. WPGC has a 50,000 watt signal BIG difference. WVEE is well programmed iam not saying that you are wrong in what you said but that signal helps them as well. Look at WGCI Chicago,WQHT New York,WPGC Washington,WUSL Philly, PPM has them all down so V Atlanta is not the norm. Again Washinton,DC and Atlanta are two different markets i live in the DC region i know the market well certain things that work other places does not work in DC or Baltimore for whatever reason. On a national scale UAC has done better than Hip-Hop stations PPM has not affected them as much at all i just ran down a list of former top rated stations that are no longer that because of PPM. Again i live in the DC region ask Dave Hughes he will tell you that Sam Rodgers has run CBS Radio DC into the ground ask DC media people and i do not have anything against Mr Rodgers i could care less about him but people who live in the area say this about him they would know.