De Petro down 50 %

[Panago]

Johnny De Petro clocked in the Summer Book, down 50% 25 -- 54 over the Spring...
Mike Barnicle down 26% 25 --54...

 

[Laurence Glavin]

Never mind these boring males...any info about Stephanie Miller? A lot of her calls are from Boston.

 

[raccoonradio]

Meanwhile Air America isn't losing too many listeners. Because they never really had any, so...

"When you ain't got nothin', you got...nothin' to lose..." --Dylan

 

[dumber than a box of hair]

Johnny De Petro clocked in the Summer Book, down 50% 25 -- 54 over the Spring...
Mike Barnicle down 26% 25 --54...

Irrelevant. Target demo is 35-64 for talk radio. DePetro down 0.7, Barnicle down 0.2.

 

[dumber than a box of hair]

Johnny De Petro clocked in the Summer Book, down 50% 25 -- 54 over the Spring...
Mike Barnicle down 26% 25 --54...

Irrelevant. Target demo is 35-64 for talk radio. DePetro down 0.7, Barnicle down 0.2, during the summer book...a time when listening patterns change dramatically because of the warm weather. A book most stations and advertisers ignore.

 

[radiodouble]

Johnny De Petro clocked in the Summer Book, down 50% 25 -- 54 over the Spring...
Mike Barnicle down 26% 25 --54...

in japan, men come first and women come second...only if you had bothered to read the fine print. avg. age for wrko males - 59. avg. age for wrko females - 63.
59's and 63's don't get into 25-54's. remind me again what they pay you for?!

 

[Django]

They pay him to violate rules about posting ratings on the site apparently.

 

[Varulven]

when you factor in that RKO might even find a person with a book or two or three, like so many radio stations do, those numbers are even more dismal.

 

[radiodouble]

when you factor in that RKO might even find a person with a book or two or three, like so many radio stations do, those numbers are even more dismal.

for what they get, the numbers are pretty decent. they just don't get anyone under 35. anyone under 35 these days either has lousy credit, lives paycheck to paycheck in mom's attic or is filing for personal bankruptcy. so who needs those bottom feeders anyway? if you're selling radio, you want boomers 45 and over. the clintonistas. that's the group with seven-digit retirement portfolios passing you by in their a6's, rovers, bimmers and cl's with a blue deval bumpersticker and giving you a finger as they drive to their 2nd homes in vt, nh or cape. together we can, joe. as i take you, joe viglione to be my....

 

[Panago]

Johnny De Petro clocked in the Summer Book, down 50% 25 -- 54 over the Spring...
Mike Barnicle down 26% 25 --54...

Irrelevant. Target demo is 35-64 for talk radio. DePetro down 0.7, Barnicle down 0.2.

That's wacky, nobody buys 35 -- 64!! ???
Agencies buy 25 -- 54!!

 

[Varulven]

radiodouble, spare writing the proper names down if you're not going to publish your own. So cowardly.
Typical RKO listener.

 

[dumber than a box of hair]

That's wacky, nobody buys 35 -- 64!! ???
Agencies buy 25 -- 54!!

Gee, that must be why all those agency spots run on WRKO.

Have a clue yet?