I am a Pittsburgh native, but currently live in California, however, I have been following this WAMO sale. From what I hear, (well from those back home) right now 106.7 went off the air and now that frequency has dead air. Now since I am no radio expert, why would the new owners allow dead air and weren't ready to go with broadcasting when the old station signed off? I assume since its a non commercial license they aren't too concerned with making a profit, but any ideas when the new station will fire up? According to WAMO's Wikipedia page, it will be dead air until Feburary 2010, however, who knows if that is true or not.
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DEAD AIR on 106.7
- Thread starter CaliRadioGuy
- Start date
I don't think anyone knows what the new owners are up to. My two best guesses are that they are building a facility from scratch somewhere, or that another transaction is in the works, and they have no intention of operating it.
What I wonder about, however, is what the rules are (if any) regarding how long it can stay dark?
What I wonder about, however, is what the rules are (if any) regarding how long it can stay dark?
M
MsMusicRadio
Guest
Actually Pittsburgh just lost two stations. One is off the air and the other is 98.3. Same diff
M
MsMusicRadio
Guest
If I remember, FROGGY barely placed until they added 98.3
F
FreddyE1977
Guest
...because six months of dead air is the most fiendishly brilliant stunting idea EVER! :
I'm liking this new format. Static 106-7! White noise when you want it, with less talk
Parttimer said:
You kinda lost me on this one Parttimer......Say again?
The market is in transition from diaries to the people meter.... the PPM is an electronic device that actually measures time spent listening to broadcasts, which must be encoded to register. Thus, there are no inflated numbers from people who listened for 20 minutes and wrote down 8 hours. (That's why formats like smooth jazz are becoming extinct).
If the market were still on paper diaries, it would have been interesting to see if people kept writing down WAMO....
If the market were still on paper diaries, it would have been interesting to see if people kept writing down WAMO....
Gotcha Parttimer. You know, I was pondering this. I wonder if a prolonged period of time broadcasting dead air would hurt the new Catholic Station when and if it comes up on that frequency. That if people would in a sense forget there was anything at 106.7 and they might have got higher numbers if they started broadcasting the day WAMO officially ended. Any thoughts?
M
MsMusicRadio
Guest
The New 106.7 is your 'at work' station in workplaces that have shut down.
CaliRadioGuy said:
They will not care about numbers in any way. I'm sure they won't even subscribe to Arbitron. Remember, they're even switching the license to non-commercial, so as long as the people who find them send in some contributions they'll likely be fine.
And WAMO's audience was not their target audience, so an immediate transition didn't matter.
Remember as well that they were somewhat less than forthcoming about who the actual owner is, so most likely it's someone with really deep pockets.
M
MsMusicRadio
Guest
Boscov's had 106.7 on in the Monroeville store.
OK, so now who's going to fill the urban hole? There's gotta' be a buck or two to be made there.
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