WildcatGuy said:
Sometimes I wonder how many people in radio today actually listen to their own stations.
Years ago, if a transmitter acted up, or a cart machine was pulling slow, or anything was not quite right, somebody would notice immediately, because they were actually listening. Heck, even sales people would report technical problems.
I know staffs are much leaner these days, and you have people overseeing several stations at a time. Still, I not only hear stupid mistakes on radio stations, I also hear them repeated. That just tells me no one is listening or paying attention.
This begs the question: if the people working at a radio station don't bother to listen, why in the world should anyone in the public bother?
That's because years ago there was someone paid to listen to each station, 24x7x365.
Now it's often one person per cluster of 3,4,5, or 8 stations. That guy doesn't know what's going on. So when WLRS has the satellite mess up in the middle of a newscast, nobody knows it because nobody is listening.
WAMZ can play that Urban "Keith Sweat Hotel" for ten minutes before someone catches it. In the old days of radio, that would have gotten you fired on the spot. Now it's OK, because "well, nobody was listening" and it really is OK that nobody was listening.
That is total BULLCRAP.
In the 1970s, if I had walked out of the radio station for 10 minutes to get a sandwich while a 30 minute tape played and something happened to that tape while I was gone, I would have been fired. No doubt about it. And I was in a market that wasn't even rated!
Managers who want to cut people to the point that nobody is paying attention to what's going out over the air don't really care about their product. And it shows.