dead air

[rapsux104]

dead air on 104 from 10:42 to 10:53 wonder why? came back on air in the middle of a commercial, my 1st thought was what are these clowns up to now?oh well

 

[MarcB]

Matt. 2 words. Computer Glitch. At any rate it should be interesting to see if CC in fact sells this station if the new owner keeps this new format in place.

 

[CTListener]

Matt. 2 words. Computer Glitch. At any rate it should be interesting to see if CC in fact sells this station if the new owner keeps this new format in place.

I suppose it largely depends on whom the new owner turns out to be and the formats that owner is best at, but what's left to try on 104.1 that isn't in the market already? Jack? AAA? Smooth jazz? Hot talk? None sound like winners to me, ratings-wise or revenue-wise. Go after WDRC-FM and (to a lesser extent) WAQY and WHCN with a tight-playlist, tight-production, heavily researched classic hits format? Take another shot at WZMX with urban/hip-hop?

I suppose the wild-card format would be Spanish/Tropical. CC could sell 104.1 to a company that specializes in Spanish-language radio and feel very comfortable in doing so, knowing that a tropical music format would siphon few listeners away from its other signals in the market.

 

[kms575]

Matt. 2 words. Computer Glitch. At any rate it should be interesting to see if CC in fact sells this station if the new owner keeps this new format in place.

I suppose it largely depends on whom the new owner turns out to be and the formats that owner is best at, but what's left to try on 104.1 that isn't in the market already? Jack? AAA? Smooth jazz? Hot talk? None sound like winners to me, ratings-wise or revenue-wise. Go after WDRC-FM and (to a lesser extent) WAQY and WHCN with a tight-playlist, tight-production, heavily researched classic hits format? Take another shot at WZMX with urban/hip-hop?

I suppose the wild-card format would be Spanish/Tropical. CC could sell 104.1 to a company that specializes in Spanish-language radio and feel very comfortable in doing so, knowing that a tropical music format would siphon few listeners away from its other signals in the market.

Or, how about giving it time and keeping it as it is?

 

[MarcB]

Or, how about giving it time and keeping it as it is?

Not gonna happen. I've heard rumors that MARLIN is gonna buy them. Obviously they're not gonna keep 2 rock oriented radio stations. If Marlin does in fact buy 104.1, I predict that they'll move the Classical format from 106.9 HD2/1290 AM to the 104.1 stick, maybe resurrecting the WTMI call letters.

 

[Adam Rivers]

Top 40 would work...not too much competition

 

[MarcB]

Top 40 would work...not too much competition

Interesting idea, Adam. However I wonder if CC would put a clause in the sales agreement that they can not put on a format that would compete against one of its own stations.

 

[CTListener]

Or, how about giving it time and keeping it as it is?

Not gonna happen. I've heard rumors that MARLIN is gonna buy them. Obviously they're not gonna keep 2 rock oriented radio stations. If Marlin does in fact buy 104.1, I predict that they'll move the Classical format from 106.9 HD2/1290 AM to the 104.1 stick, maybe resurrecting the WTMI call letters.

Classical? How's that supposed to generate more ad revenue than urban or alternative rock? Yeah, there'd be no talent overhead on a WTMI-FM, since the programming is 100% birdfeed Beethoven Radio, but there'd hardly be any listeners in a demographic any advertising agency would care about.

 

[KML0224]

And besides...the snooty rich people in the Farmington Valley already have WRCH-FM. I think they have a Jazz Brunch show on Sundays as we speak. :

 

[necrat123]

dead air on 104 from 10:42 to 10:53 wonder why? came back on air in the middle of a commercial, my 1st thought was what are these clowns up to now?oh well

Back to the original subject, this sounds like a piece of technical equipment failed or a momentary STL path dropout. I know the tech people at Clear Channel in Hartford, and one thing I can say, Rick and the gang are not clowns. They are some of the smartest radio engineers around.

 

[nd2023]

That's at least 3 CC stations it happened to in a week. KC101, Q104.3, and now Radio 104

 

[m_c]

I wouldn't find myself listening to dead air for 11 minutes!
But, it must have been very interesting programming to keep someone's attention from 10:42 to 10:53, did you make a note in your Diary and send it back to Arbitron?