I know around here we have the tenancies to assume the potential success or failure of an individual station based on licensed coverage or wattage. A lot of that importance has been diluted, especially when it comes to AM stations. There are some stations who are still considered successful for making cash flow, but are lacking any potential for growth. As has been mentioned here; AM reception suffers from terrestrial noise significantly reducing the ability to receive the station. There are a lot of other technical and non factors that have reduced owning AM stations to also-ran status.Maybe but in the case of WWKB if you look at Radio-Locator the station covers the market and a little more. I remember it as a dominant signal. Granted WGR at 550 has a great daytime signal but it's non directional. WGR's directional night time signal isn't so great I realize it's 5KW vs 50KW but there are other factors besides dial position.