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Dear Dave FM

U

Uriah

Dear Dave FM,

I want to like you and listen more but….

92nd caller for U2 tickets - complete with gushing winner bit?
How many Twitter followers could you have generate with this - and encouraged them to re-tweet?

The topic of the day is 20 minutes of JB on: "is spanking beating kids?"
Was this a rejected premise from S&V's producer? Stretching the relevance of the topic - could this have been a FB thread?

Did I wake up in a time warp? - Just wondering, because I heard the same stuff on WLS and WQXI in 1969!

Your playlist is a pleasant escape from The Black Eyed Peas, and morning shows that replay last nights TV.

Where’s the content to match your “Music Matters Here” positioning - forward thinking, on the edge. The next wave.

Wonder why NPR is now ranked Top 5 and growing beyond “left” leaning, midtown?

WAKE UP TERRESTRIAL RADIO! YOU’VE BEEN PLAYING THE SAME OLE SONG FOR 40 YEARS!

End of rant. Now back to my Pandora stream.
 
Uriah said:
Dear Dave FM,

I want to like you and listen more but….

92nd caller for U2 tickets - complete with gushing winner bit?
How many Twitter followers could you have generate with this - and encouraged them to re-tweet?

The topic of the day is 20 minutes of JB on: "is spanking beating kids?"
Was this a rejected premise from S&V's producer? Stretching the relevance of the topic - could this have been a FB thread?

Did I wake up in a time warp? - Just wondering, because I heard the same stuff on WLS and WQXI in 1969!

Your playlist is a pleasant escape from The Black Eyed Peas, and morning shows that replay last nights TV.

Where’s the content to match your “Music Matters Here” positioning - forward thinking, on the edge. The next wave.

Wonder why NPR is now ranked Top 5 and growing beyond “left” leaning, midtown?

WAKE UP TERRESTRIAL RADIO! YOU’VE BEEN PLAYING THE SAME OLE SONG FOR 40 YEARS!

End of rant. Now back to my Pandora stream.
Click to expand...

92nd caller: Couldn't agree more. About as creative as Two-fer Tuesdays, errr sorry, U2-sdays. Same difference.
JB's spanking discussion: You got that one wrong or weren't listening. "Whether spanking is beating" wasn't the topic at all. It was actually fairly interesting and relevant stuff.
Playlist a pleasant escape: Don't agree. I think their playlist is getting tired and uninteresting again. Was good for a while but has slid back to dull and predictable.
Music Matters Here: Never really meant anything, still doesn't. Again, you're correct though about the station not sounding fresh with such old gimmicks.
NPR: My guess is their current spike will come down to Earth soon. I'm not convinced it's real.
But: Why even take the time to bother complaining if you don't listen anyhow. Just wondering
 
92nd caller: Couldn't agree more. About as creative as Two-fer Tuesdays, errr sorry, U2-sdays. Same difference.

Uriah: Winners on air is clutter. Period.

JB's spanking discussion: You got that one wrong or weren't listening. "Whether spanking is beating" wasn't the topic at all. It was actually fairly interesting and relevant stuff.

Uriah: Was listening. Many Morning Show premises go too long in a 140 character, ADD culture. One topic shouldn't cover the commute. Only the best on air; summarize. Then move the topic on line if it's got legs.

Playlist a pleasant escape: Don't agree. I think their playlist is getting tired and uninteresting again. Was good for a while but has slid back to dull and predictable.

Uriah: Even your own iPod gets stale. That's why content matters - and a contest is weak content. Unfortunately they are "Programmer's Crack" for supposedly manipulating PPMs. Some work. 50 pair to a sold out, Superstar concert over a two day weekend can -and has - spiked PPM.

Music Matters Here: Never really meant anything, still doesn't. Again, you're correct though about the station not sounding fresh with such old gimmicks.

Uriah: MMH suggests a brand identification - Ex: "listen here when you want to discover music; it's our first priority." They just don't sell it or deliver.

NPR: My guess is their current spike will come down to Earth soon. I'm not convinced it's real.

Uriah: Not a spike. They showed up in diaries for years but it was only seen if you did a hands-on diary review. Here's a metric that brings home the content/new media point: NPR has had Top 10 Podcasts since iTunes came on line.

But: Why even take the time to bother complaining if you don't listen anyhow. Just wondering.
Not complaining, just posting a (sarcastic) perspective. After 20+ years in the biz I'll always have a soft spot for terrestrial radio - and an expectation that as an industry we don't just sit back, play the top 200 songs on the music test, recycle bits from last nights TV and scratch our heads as digital media surpasses radio in advertising revenue and consumer relevance.
 
P.S. Go back to "HitRadio Z93."

Uriah said:
Dear Dave FM,

I want to like you and listen more but….

92nd caller for U2 tickets - complete with gushing winner bit?
How many Twitter followers could you have generate with this - and encouraged them to re-tweet?

The topic of the day is 20 minutes of JB on: "is spanking beating kids?"
Was this a rejected premise from S&V's producer? Stretching the relevance of the topic - could this have been a FB thread?

Did I wake up in a time warp? - Just wondering, because I heard the same stuff on WLS and WQXI in 1969!

Your playlist is a pleasant escape from The Black Eyed Peas, and morning shows that replay last nights TV.

Where’s the content to match your “Music Matters Here” positioning - forward thinking, on the edge. The next wave.

Wonder why NPR is now ranked Top 5 and growing beyond “left” leaning, midtown?

WAKE UP TERRESTRIAL RADIO! YOU’VE BEEN PLAYING THE SAME OLE SONG FOR 40 YEARS!

End of rant. Now back to my Pandora stream.
Click to expand...
 
NPR is for real.
There is many a newsroom or water cooler that has conversation going about an NPR topic.
It's been that way for years.

We ignore 'em because they don't compete for ad dollars, but that a fault of OURS, because they've been competing and WINNING EARS for years.

If I get time maybe I'll start a thread about the little king down the dial on beggar's row who soon may be a major player amongst us in the gilded set. (((ears means $$$)))


cheers !!!
 
Uriah is right and also smart. This is the way things are really going; old stuff won't work, and people who think they work in "radio" are dead in the water. Adjust the thinking. Uriah's completely on the money with his observations/criticisms. The Dave morning show is tired, old 80's/90's radio. Formulaic. Where's the acknowledgment of audience interaction? Thoughts and input and transparency from listeners? Answer--nowhere.

Because it's RISKY. But that's what people are craving now. Real, risky out there, no net, interaction between you and the audience. But not Dave. Jimmy (God love him) isn't pushing the envelope, which you have to do tot remain viable today.

Uriah for PD of Dave.
 
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