Dear Jamz, Power, Kiss, et al.,
This holiday season, emotions are running pretty high. It’s no different here on Radio-Info, and it shows; people taking personal offense to statements being made, the lack of respect being shown for others, and the somewhat-egotistical statements that have recently been said. Not by all, but some. We also nearly have a full page of message board threads all on the same topic, and all are repetitive because of it.
Pardon my pep-talk, but…
In this economy, each and every one of you should be thankful to have a job in radio, instead of bickering to colleagues. There are so many others who’d love to be where you are right now. We’ve all seen a mass of firings all year long, and both loved radio employees and Valley stations go away. Most recently, we’ve seen stations maneuvering themselves by format and image in preparation for PPM.
PPM: Now, that’s probably the biggest news for Phoenix radio in a while! PPM certainly shouldn’t be news anymore, and having the right format and image by the time PPM arrives in Phoenix is only the beginning.
Are we going to be seeing big upsets in the future PPM results? That’s likely what the status quo will bring. How about a victory for the “underdogs”? Will Jamz, Power, and Kiss actually appear closer in the results than what would have been imagined? Keep in mind, these are all possible.
Playing the type of music that you do, for the kind of listeners you have, the time is perfect.
So, now here’s the chance…
Which of the three have the programmers and other staff members motivated enough to focus these high emotions and loyalty of their station that we see on this message board, and put out the best radio we’ve heard in a long time in 2009?
Who wants to be the one to program a perfectly structured format of playing the hits—but not let the limited choice of simply this very day’s hits stop you at just that. Lots of creativity could be done with this. Will we get to hear the return of enjoyable, real “personality”, that can relate to a majority of the listeners? Will listeners more than ever feel involved with what your station does, and where they will see you involved in the community?
It’s radio to keep your listeners listening for more.
It’s radio to make the Phoenix market listener go through a commercial break to get their favorite music, more content, and info/entertainment that their iPod or Sirius/XM cannot provide. Rather, who dares to actually utilize today’s technology in favor of your terrestrial radio station?
The overall question is, who wants to show their competition up the most, outside of the message boards and onto the air-- to “blast the competition out of the water”, respectfully and professionally?
When that happens, I suppose the future calibre of posts will change. After all, everyone from the program director, to the part-time promotions assistant, represent their station with what they say and how they say it.
There are so much more to focus on in preparation for the future than what people say on a message board. One thing that nobody should forget, is that as fellow radio industry professionals, you’re all on the same team.
That’s team Terrestrial Radio, and you’ve got some of the newest and growing competitors.
Now go win one for the team: gain more of the younger generation, and distinguish your station from all other in-market competition.
Lauren
-Supporter of terrestrial radio for the younger generations
This holiday season, emotions are running pretty high. It’s no different here on Radio-Info, and it shows; people taking personal offense to statements being made, the lack of respect being shown for others, and the somewhat-egotistical statements that have recently been said. Not by all, but some. We also nearly have a full page of message board threads all on the same topic, and all are repetitive because of it.
Pardon my pep-talk, but…
In this economy, each and every one of you should be thankful to have a job in radio, instead of bickering to colleagues. There are so many others who’d love to be where you are right now. We’ve all seen a mass of firings all year long, and both loved radio employees and Valley stations go away. Most recently, we’ve seen stations maneuvering themselves by format and image in preparation for PPM.
PPM: Now, that’s probably the biggest news for Phoenix radio in a while! PPM certainly shouldn’t be news anymore, and having the right format and image by the time PPM arrives in Phoenix is only the beginning.
Are we going to be seeing big upsets in the future PPM results? That’s likely what the status quo will bring. How about a victory for the “underdogs”? Will Jamz, Power, and Kiss actually appear closer in the results than what would have been imagined? Keep in mind, these are all possible.
Playing the type of music that you do, for the kind of listeners you have, the time is perfect.
So, now here’s the chance…
Which of the three have the programmers and other staff members motivated enough to focus these high emotions and loyalty of their station that we see on this message board, and put out the best radio we’ve heard in a long time in 2009?
Who wants to be the one to program a perfectly structured format of playing the hits—but not let the limited choice of simply this very day’s hits stop you at just that. Lots of creativity could be done with this. Will we get to hear the return of enjoyable, real “personality”, that can relate to a majority of the listeners? Will listeners more than ever feel involved with what your station does, and where they will see you involved in the community?
It’s radio to keep your listeners listening for more.
It’s radio to make the Phoenix market listener go through a commercial break to get their favorite music, more content, and info/entertainment that their iPod or Sirius/XM cannot provide. Rather, who dares to actually utilize today’s technology in favor of your terrestrial radio station?
The overall question is, who wants to show their competition up the most, outside of the message boards and onto the air-- to “blast the competition out of the water”, respectfully and professionally?
When that happens, I suppose the future calibre of posts will change. After all, everyone from the program director, to the part-time promotions assistant, represent their station with what they say and how they say it.
There are so much more to focus on in preparation for the future than what people say on a message board. One thing that nobody should forget, is that as fellow radio industry professionals, you’re all on the same team.
That’s team Terrestrial Radio, and you’ve got some of the newest and growing competitors.
Now go win one for the team: gain more of the younger generation, and distinguish your station from all other in-market competition.
Lauren
-Supporter of terrestrial radio for the younger generations
