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Dear Star 94

secondchoice said:
jabba17 said:
I still think Cumulus needs to buy Star 94 from Lincoln, and merge the two CHR operations (Star 94 and Q100) into one station--94Q. ;D
What would you do with 99.7?
Some possibilities come to mind:
1) Move Rock100.5 to 99.7--put up or shut up time for AOR--and simul 680 on 100.5.
2) Bring back Warm 100 as a soft AC to give B98.5 a run for their money and try and get some of the old Peach/environmental/LWYW listeners that CC threw overboard with the Bull flip, as well as old WJZZ listeners.
3) See what classic country can do on a real signal, and throw in some rockin' country on weekends when the oldsters tune out.
 
secondchoice said:
jabba17 said:
I still think Cumulus needs to buy Star 94 from Lincoln, and merge the two CHR operations (Star 94 and Q100) into one station--94Q. ;D
What would you do with 99.7?

How about:

1) "Star 100 at 99.7"?

2) "96 Rock at 100.5" with the Regular Guys in the morning, John Boy & Billy in the afternoons, and Braves baseball. (I just threw John Boy & Billy in their to make it a real train wreak, besides as far as I know nobody's every aired them in the afternoons). Hey let's add Bob & Tom overnights! This will leave music on 100.5 only in the middays with Erin. I'm also in favor then of Cumulus coming to agreement with ClearChannel to voicetrack "BigRig" on those nights Braves aren't playing. It will be the worst train wreak of a station, ever!
 
craig_ashwood said:
Well...that's not really true. I was there. When Clarke came in, and the station was rebranded, Jazz Flavours went out the window. Mornings were different, though, with the short-lived Murphy and McKeever--eventually Steve and Vikki. But, when Clarke came in, all the old 94Q studff was jettisoned. Including me! HAHAHA! True, though....

"Jazz Flavors" returned to 94.1 the evening after the rebranding, November 16, 1989, and ran until August 30, 1991 (sorry, I'm digging thru my books of newspaper clippings to make sure I'm not leading us all astray). I remember they really hyped the "big announcement at 9pm" all that first day, and Murphy and McKeever made a mockery of it the next morning. They were a disaster. Six months and Steve McCoy was in there, the smartest move they could have made.
 
ok tell me why you would put a loser format that's on 100-point-5 on 99-point-7 when what's on there now ran star 94-point-1 out of the ratings race? also, i do agree on putting the legend on a bigger frequency and i believe 680 the fan would do well on an FM signal. how bout where the new 99x is?
 
caller10 said:
secondchoice said:
jabba17 said:
I still think Cumulus needs to buy Star 94 from Lincoln, and merge the two CHR operations (Star 94 and Q100) into one station--94Q. ;D
What would you do with 99.7?

How about:

1) "Star 100 at 99.7"?

2) "96 Rock at 100.5" with the Regular Guys in the morning, John Boy & Billy in the afternoons, and Braves baseball. (I just threw John Boy & Billy in their to make it a real train wreak, besides as far as I know nobody's every aired them in the afternoons). Hey let's add Bob & Tom overnights! This will leave music on 100.5 only in the middays with Erin. I'm also in favor then of Cumulus coming to agreement with ClearChannel to voicetrack "BigRig" on those nights Braves aren't playing. It will be the worst train wreak of a station, ever!

You forgot bringing in Christopher Rude from across the hall. And Mark McCain could probably round the Wake Up Crew back up. And Kaedy Kiely could probably come back as well to replace Erin for the only music shift.
 
mr. positive said:
ok tell me why you would put a loser format that's on 100-point-5 on 99-point-7 when what's on there now ran star 94-point-1 out of the ratings race? also, i do agree on putting the legend on a bigger frequency and i believe 680 the fan would do well on an FM signal. how bout where the new 99x is?
I was being facetious about combining Q100 and Star 94 into 94Q, but now that you mentioned it, Q100 did a lot better once they moved to 99.7. Rock100.5 might could do the same--if they can quit monkeying with the format (particularly the alt).
 
A few posters have referenced Atlanta's various CHR rebrandings, and I have to be honest. There have been moments recently where I've wondered if Lincoln needs to completely blow up the Star 94 moniker and start anew. Listeners undoubtedly perceive Star 94 as a stodgy station with a 90's/early 00's heyday.

Quite simply, Star has lost its swagger and momentum. During the summer, I gleaned such pleasure from hearing a re-energized Star 94. Musically, the station was certainly benefiting from a wealth strong, upbeat Hot AC/Pop material, and they weren't afraid to be relatively daring. There was plenty of Nickelback and Shinedown, but not without uptempo pop from Kelly Clarkson, Katy Perry, Jessie James, Pink and even "edgier" acts like 3OH!3, Cobra Starship, Britney Spears, Beyonce and Black Eyed Peas playing all day - not just once a night. They even championed "Use Somebody" long before most Pop stations (and subsequently ran it into the ground, but that's beside the point). Point blank, the station just sounded fun.

What's more, the station was hyping Cindy & Ray's move to mornings with the enormous-sounding 1K/day promotion, the other dayparts had been refreshed, and the imaging sounded upbeat. Interestingly, the summer ratings brought Star to 6+ levels they hadn't seen in years.

I understand that Star hasn't historically been a haven for rhythmic records. But right now, they need to be playing Jay Sean and IYAZ, at least moderately, if for no other reason than maintaining balance. I might also add that those songs tend to test well with the upper end at CHRs across the country. This isn't 2000 anymore. They've settled back into this groove of over-reliance on recurrents and downtempo HAC material which blunts the station's edge completely. Playing every Daughtry record in existence is not going to solve any problems, especially for a station battling perception issues. For the record, you can emphasize these Hot AC/Alternative ballads while maintaining an overarching upbeat aura. See Kiss in Charlotte, The River in Nashville and XL in Orlando for proof. Meanwhile, here are some excerpts from Star's night show log tonight (a Friday night, mind you):

8:22 Nickelback - Never Gonna Be Alone
8:26 Taylor Swift - Fifteen
8:31 Daughtry - No Surprise
8:35 The Script - Breakeven

9:53 Adam Lambert - Whataya Want From Me
9:57 Nickelback - Never Gonna Be Alone
10:00 Lady Antebellum - Need You Now
10:04 Daughtry - Life After You
10:07 O.A.R. - Shattered (Turn The Car Around)
(stopset)
10:15 Uncle Kracker - Smile

Would you like a side of Prozac with that? Jesus! Delilah on B98.5 is more upbeat!

With respect to morning drive, I previously asserted that Cindy & Ray is a good show and I stand by that statement. They need to bring their A game EVERY MORNING, however. Although people suggest that The Bert Show is largely a product of media hype, I regularly talk to real-life listeners (i.e., not radio nerds) who declare their love for the show - and I'm not only talking about people who fit Bert and Q100's supposed "target audience." What Bert and company have accomplished with that program is nothing short of amazing, and attests to the fact that a truly quality product is airing each day. I hope Q100 realizes how lucky they are to have Bert on board, because they're mediocre at best otherwise. Regardless, Star has an uphill battle in mornings, and I hope C&R are getting proper guidance. To compete, they need to bring something new and exciting to Atlanta radio like their counterparts.

A few other quick fixes to pick up the pace? Add jingles again, start speeding the music up slightly (2.5% would sound great), and for crying out loud, get rid of that awful, AWFUL processing!

I suppose this post might read as an extensive evisceration of Star 94. Guess what, though? I love WSTR more than any other station in the Atlanta market and I want them to re-stake their position atop the ratings. The staff is in place. The resources are in place. This is Star 94 Atlanta. This is a radio institution in the truest sense. I challenge Star to start acting like it.
 
jabba17 said:
I still think Cumulus needs to buy Star 94 from Lincoln, and merge the two CHR operations (Star 94 and Q100) into one station--94Q. ;D

Jabba... You don't pay tens of millions of dollars for a radio station just to control and then eliminate their intellectual property.
 
InSearchOfGear said:
jabba17 said:
I still think Cumulus needs to buy Star 94 from Lincoln, and merge the two CHR operations (Star 94 and Q100) into one station--94Q. ;D

Jabba... You don't pay tens of millions of dollars for a radio station just to control and then eliminate their intellectual property.
In the case of Star 94...is that what you call it? ;D

Hey, don't forget to tip your server...I'll be here all week......is this thing on?
 
How about...

A real CHR on 94.1 (call it "94Q" if you want to), retaining more of Q100's airstaff than Star's...Just get ready for Clear Channel or Cox to bring a competitor.
AC on 99.7 (call it WARM 99.7), something to keep B98.5 honest and focused.
ESPNRadio on 100.5. Relegate the local-yokel shows that bore us all with nothing but college football to 680.
 
bclark71. said:
AC on 99.7 (call it WARM 99.7), something to keep B98.5 honest and focused.

Call it Warm98.5 [@99.7] to hack Cox off (for the second time; you have to be a real ATL radio g33k to get that one!).
 
Why is everyone so "obsessed" with turning STAR to a traditional top 40? I think they should pick a direction - preferably the adult lean, and leave Q100 to do the traditional top 40 stuff! I think Q100 would have less work to do when it comes to transforming to a traditional top 40 than Star would, and Q is so so so much better and "hip" than the word "star" is! "Star" sounds so much more appropriate for an adult lean / sound, while "Q" is more hip by default for a rhythmic top 40. I wonder what it will take for Atlanta to finally get a top 40? I bet they'd even end up getting a chill out / smooth electronica downtempo station or a spanish radio disney before someone finally thinks "hmmmm.... maybe we should try top 40!!!"

With the amount of pop/rock alternative hits being focused on in Atlanta top 40's, I'm surprised that 95.5 The Beat isn't jumping on Orianthi. Without checking, I can bet that Star and Q are on it BIG time.
 
my Top 10 favorite Hits:

Pitbull - Shut it down
Rihanna ft Young Jeezy - Hard
Black Eyed Peas - Meet me halfway
David Guetta - Sexy Bitch
Cascasa - Evacuate the dancefloor
Jason DeRulo - in my head
Tiesto ft Three6Mafia - feel it
Kevin Rudolph ft Birdman Lil Wayne Jay S- I made it
Taio Cruz - break your heart (FINALLY- AND I DIDN'T EVEN HAVE TO LEAVE THE U.S. TO HEAR IT!!!)
Jay Sean - Down

Those are just my favorite rhythmic hits, and any station playing all of those, I can love. I also need to add Alicia Keys "sleeping with a broken heart" to that list as well. The Telephone song from Lady GaGa and Beyonce is alright, although I'm not a huge fan of it.

And lastly, I'd like to say thanks to Nicki Minaj, KE$HA is no longer the hardest female rapper in rhythmic top 40 today!!!

Anyway..... good luck with the adventures of Star*94 and Q100 in Atlanta. Someday, IT will happen for ATL... They say good things come to those who wait.
 
Star just doens't have it. From the music, to the sound, the vibe and the airstaff. Q100's is hands down just better than Star's for CHR here in Atlanta.
 
InSearchOfGear said:
Star just doens't have it. From the music, to the sound, the vibe and the airstaff. Q100's is hands down just better than Star's for CHR here in Atlanta.

Music - granted. Q100's aversion to new (especially rhythmic) records drags them down, in my opinion, especially with The Beat in the fold, but it's better than relying upon the same powers for six months and not playing the aforementioned material at all even when the prevailing pop and rock hits are almost entirely downtempo (Star).

Sound - if you're referring to processing, GRANTED, GRANTED and GRANTED.

Vibe - Q100's voiceover work and jingles add a slightly upbeat tinge, but Star's imaging is very well-produced and has slightly more depth. Promotionally, Q100 is stronger.

Airstaff - Other than Bert, what are you basing this upon? Q100 has a talented staff, I'll give you that, but as I've reiterated throughout this thread, they seem very restrained - I'm guessing that's not voluntary. Star's staff is strong across the board (Seacrest is debatable, I suppose) and shows a bit more personality regularly. There's not an inordinate emphasis on liner cards and teasing tomorrow's Bert Show features.
 
I was hoping that Clear Channel would've brought CHR to 105.7 instead of rhythmic AC... but I suppose it's better than nothing.
 
VIBE- meaning, theres always somethin goin on at the station and each jock from The Bert Show to Adam Bomb is connected with each other. It's like a sense of family from what I get on the air. When i listen to Star it sounds disconnected.

Q's events are hugely popular, and all the jocks from what ive seen and attended make it look and sound huge

Jocks


Brittany- great sound, great on the phones and great on the streets. Makes a listener feel welcomed at an event.

Johnny O- His sound and his personality, both natural. Great with listeners on the phones. Excellent on the streets, knows his stuff. Does a great job overall

Adam Bomb- One of the best in the country on the phones, hit's the streets almost everynight like no other. Natural, Excellent on the streets, live broadcasts. Makes anything sound huge

Of course this is my opinion..remember, message boards are largely opinion but when i listen to the jocks on Q100 and Star, there is a vast difference in talent and the overall sense of "they get it"
 
Hopefully, Star 94 awakens from this long, bizarre "NAP" and finally, either identify themselves correctly by the music they play (as a HOT AC) or flip to something else entirely! But, here's an interesting question for discussion. A situation that is only unique because RYAN SEACREST just HAPPENS to have started his career at Star. But, could...(or would) "AMERICAN TOP 40" (with Ryan as host) finally move to a station (I guess like Q 100)? I think it's ridiculous that "AT 40" here in Atlanta is altered and edited so that it's not heard in it's TRUE FORM! It's great that Ryan is heard on his original hometown station but, if YOUNG MONEY'S "Bedrock" is the #18 song in the nation or better yet, TIMBALAND'S "Carry Out" is #14....THEN I WANT TO HEAR IT PLAYED ON "AT 40" (AS IS)! "AMERICAN TOP 40" should be able to run like normal on a real Top 40 station. Of course, Q100 would never play of these hits either........LOL, WHAT A MESS!

Any thoughts?
 
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