If I come across as a dick...well...maybe somebody needs to in order to get the point across.
Please stop using jargon in your breaks.
The vast majority of your listeners don't think a "bit" is the same thing we think it is. You'd be better served saying "skit" or "sketch."
PSA doesn't mean "Public Service Announcement" to guys outside of radio. A PSA is a prostate screening in their minds. Why would you even say "PSA" or "Public Service Announcement" on the air? You don't start your stopsets by saying "...and this is a commercial," so why would you intro your PSA that way? Just give the info.
Phoner, sounder, cart (even a virtual one on your automation system), log, segue, sweeper, bumper, liner, etc., etc. All jargon. All of those things mean (1) nothing, or (2) something wildly different to your listeners. Don't use 'em. Talk like a regular person, about things that a regular person would talk about. Your Program Directors should have told you this somewhere around your first 20 minutes in radio.
And please NEVER play a phone bit into a song & then come back after the song & tell me how much you had to edit that phone bit before you played it. You know that "magic of radio" that captured our imaginations and made us want to be part of the industry? You just pulled back the curtain on that & showed me that there's a guy back there pushing buttons and turning knobs. You should have let the bit stand on its own.
Please stop using jargon in your breaks.
The vast majority of your listeners don't think a "bit" is the same thing we think it is. You'd be better served saying "skit" or "sketch."
PSA doesn't mean "Public Service Announcement" to guys outside of radio. A PSA is a prostate screening in their minds. Why would you even say "PSA" or "Public Service Announcement" on the air? You don't start your stopsets by saying "...and this is a commercial," so why would you intro your PSA that way? Just give the info.
Phoner, sounder, cart (even a virtual one on your automation system), log, segue, sweeper, bumper, liner, etc., etc. All jargon. All of those things mean (1) nothing, or (2) something wildly different to your listeners. Don't use 'em. Talk like a regular person, about things that a regular person would talk about. Your Program Directors should have told you this somewhere around your first 20 minutes in radio.
And please NEVER play a phone bit into a song & then come back after the song & tell me how much you had to edit that phone bit before you played it. You know that "magic of radio" that captured our imaginations and made us want to be part of the industry? You just pulled back the curtain on that & showed me that there's a guy back there pushing buttons and turning knobs. You should have let the bit stand on its own.