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Dec Ratings

Wow - holiday music really pulls them in to Magic for the month. Not lots of other big moves, except JRR is trending up - did the Fiasco coming to the mornings make all that happen? COX can't be happy ... DBO-FM is now about where the "rock" station was in terms of #s and DBO-AM is off the map ... guess you got to give ESPN another chance but since the Magic are terrible I'm thinking it's never going to be a major player as a sports station. At CC, WTKS is tanking ... so it makes sense to ride out the wave by downsizing staff and adding more voice tracked music to a talk station.
 
I'm surprised Mix 105.1 beat Z88.3's all-Christmas at #2.
 
DJ Mo said:
I'm surprised Mix 105.1 beat Z88.3's all-Christmas at #2.

WPOZ got the same numbers it always gets, they just happened to be playing different music. With their dial position they don't get much sampling, either you listen to them or you don't.

Whenever an A/C station goes all-Christmas, another station that doesn't switch usually picks up the people who want their regular music.
 
On the plus side: 740 was the only sports station to actually register a rating.

On the negative side: their ratings are waaaay down from the "terrible years" of 2002-2004 when they were doing 0.8s with Coach & Company and Jerry and the Shot Doctor.
 
Re: Holiday book

CC4Life said:
On the plus side: 740 was the only sports station to actually register a rating.

On the negative side: their ratings are waaaay down from the "terrible years" of 2002-2004 when they were doing 0.8s with Coach & Company and Jerry and the Shot Doctor.

The Holiday book just came out. And both WDBO-AM & WYGM are in a tie with a 0.6. WRSO and WHOO do not buy the book. Gee I wonder why ;D
 
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