I doubt Cumulus will do anything to 100.5. It still has twice the 6+ than Talk 106.7 and a lot smaller payroll. Most likely Rock 100.5 has younger demos than WYAY too. I believe 94.1 still is aiming for the 20 to 30ish females which is a very sell-able demo. Power did have a bad month. I don’t know if any of the “ratings glitch” affected them but not Q100 (now Q99.7) but in the past 3 books 96.1 beat 99.7 by a point or two. I don’t think iHeart will do anything based on one ratings period. Of course, iHeart has blown up stations in Atlanta in the past.
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December 2018 Ratings
- Thread starter secondchoice
- Start date
I don't pay too much attention to the December monthly or the Holiday "monthly" because Christmas music has an effect.
The December numbers look a little odd to me; all stations targeting women lost share except for The Fish, which gained 1 share probably because of its Christmas music. B98.5, which programmed a partial Christmas format, was down very slightly. I would have expected it to be up at least slightly.
When PPM was introduced, a presenter (from a company called The Research Director) said it would no longer be necessary for media buyers to request a 3-month average because the PPM numbers would be more stable than the diary. But, the numbers have turned out not to be stable.
Stations are not likely to change formats based on the December monthly.
The December numbers look a little odd to me; all stations targeting women lost share except for The Fish, which gained 1 share probably because of its Christmas music. B98.5, which programmed a partial Christmas format, was down very slightly. I would have expected it to be up at least slightly.
When PPM was introduced, a presenter (from a company called The Research Director) said it would no longer be necessary for media buyers to request a 3-month average because the PPM numbers would be more stable than the diary. But, the numbers have turned out not to be stable.
Stations are not likely to change formats based on the December monthly.
I agree, and that's because radio programming, for the most part, isn't stable. Stable, consistent programming will be seen as boring. That's not the case in classic formats, but it is in currents. We often talk about down periods in certain genres (and winter is usually down for country), and that's because the music coming out in that period doesn't attract as many listeners as it does at other times. When people have choices, they will take advantage, and PPM will show those choices very directly.
I'm surprised at how little of a Christmas pop The Fish got this time. Was it just me or did B98.5 put a little more Christmas into their programming?
92.9 is building up a nice base. We'll see how this looks through the winter and into baseball season. I would imagine some falloff for basketball and even more when basketball season is over. Still, great job at CBS/Entercom.
100.5 has likely hit their ceiling, mostly due to the weak signal vs. the programming.
La Raza also had a nice pop--I'm assuming this is the first book with 107.1 in the mix, as well as picking up Patron's Regional Mexican audience.
Is CHR hitting another one of its periodic format doldrums (like it did in 1981 and 1991-1992)?
92.9 is building up a nice base. We'll see how this looks through the winter and into baseball season. I would imagine some falloff for basketball and even more when basketball season is over. Still, great job at CBS/Entercom.
100.5 has likely hit their ceiling, mostly due to the weak signal vs. the programming.
La Raza also had a nice pop--I'm assuming this is the first book with 107.1 in the mix, as well as picking up Patron's Regional Mexican audience.
Is CHR hitting another one of its periodic format doldrums (like it did in 1981 and 1991-1992)?
Great question. I believe it is. Nobody was talking about new music at the family Christmas dinner. That tells me a lot.
It seems like everytime the CHR chart goes more Rhythmic, CHR ratings start to decline. The chart has been more rhythmic lately making me fear that there may be trouble for CHR stations out there. When there is an even mix of pop on the chart, CHR ratings do well. We appear to have been in a long run with a well rounded CHR chart.
Probably since the early 2000s. This has given most markets enough CHR popularity to provide two mainstream CHR stations (like the Atlanta market). You are right that the CHR chart was extremely rhythmic in the early 80s, the 90s (bringing Country and Alternative’s golden era), and the early 2000s. You’d think the music and radio industry would have learned from this.
Seems like they've been rhythmic for at least 5 years. The problem is no one is coming out with exciting new music right now.
Are people really excited about Post Malone? I don't see it.
When I look at the Billboard Hot 100 chart each week, typically about 8 out of the 10 songs are hip-hop and R&B. Now this chart is based on sales and not radio play. The Billboard Pop Chart is completely different with much less R&B and Hip-Hop but more than usual lately. Last year’s top Hot 100 song is “God’s Plan” by Drake whereas Mediabase 24/7 which AT40 uses shows 2018’s top hit as Dua Lipa’s “New Rules.” Drake’s song was number 28 on this chart. I am surprised that there isn’t more rhythmic music on CHR stations with the general public paying most of their money towards downloading rhythmic songs these days. CHR is popular music and I would think the Hot 100 would drive the Popular chart quite a bit. I never have really understood this.
Actually the Billboard Hot 100 is based on a combination of sales (physical and digital), airplay, and streaming.
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