December 2020 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the December 2020 San Francisco Radio PPM Ratings:

Nielsen Audio Ratings (****************)

And the December 2020 San Jose Radio PPM Ratings:

Nielsen Audio Ratings (****************)


Any thoughts?

 

[RadioJunkieMike]

What is the cutoff date for these? I'm thinking the bump for KOIT was not as big as years past but that would depend on the actual date range.

 

[MarioMania]

Why is KOIT 6.3 in SF in DEC?

 

[davideduardo]

Why is KOIT 6.3 in SF in DEC?

Jingle bells, jingle bells, jingle all the way.

 

[Huff]

What is the cutoff date for these? I'm thinking the bump for KOIT was not as big as years past but that would depend on the actual date range.

December 2020 survey was 11/5-12/2
KOIT past 5 December books:
Dec 2016 - 4.8
Dec 2017 - 6.8
Dec 2018 - 6.4
Dec 2019 - 4.8
Dec 2020 - 6.3

 

[MarioMania]

Jingle bells, jingle bells, jingle all the way.

I mean why is it so low, should be at lease a 10 in December

 

[davideduardo]

I mean why is it so low, should be at lease a 10 in December

Remember, most of the "December" book is in the November calendar month. The Christmas numbers start peaking at thanksgiving and beyond.

 

[TheBigA]

Remember, most of the "December" book is in the November calendar month. The Christmas numbers start peaking at thanksgiving and beyond.

And KOIT began playing Christmas music on November 20, so they only got credit for two weeks.

 

[MarioMania]

And KOIT began playing Christmas music on November 20, so they only got credit for two weeks.

Yeah, They started early