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December 2021 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the December 2021 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the December 2021 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215


Any thoughts or observations?
 
Interesting how KNBR lost more than half its audience once baseball was over. Went from a 7.0 in September to just 3.4 in December. I wonder if it was that bad in its target demo?
 
How did KYLD rank in the teen, 18-34, 18-49, and the 25-54 year old demos?
 
HenryOchs said:
Here are the December 2021 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the December 2021 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215


Any thoughts or observations?
Click to expand...
Looking at KOIT December rating of 7.9 in SF thats a huge jump maybe because of the holiday christmas music even tho thats a nice ratings...
 
MartyG said:
Looking at KOIT December rating of 7.9 in SF thats a huge jump maybe because of the holiday christmas music even tho thats a nice ratings...
Click to expand...
"MAYBE"?? It happens every year. :) BTW the ratings period was 11/11 to 12/8, so there were 8 days that were non-holiday. Next ratings period will be similar.
 
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