December 2024 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the December 2024 San Francisco Radio PPM Ratings:

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

And the December 2024 San Jose Radio PPM Ratings:

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...

radioinsight.com

Any thoughts or observations?

 

[KilowattKat]

Another double digit share for KQED. The last time I recall a 10+ share for a station in this market, was KGO back in it's heyday.

 

[xmtrland]

KEXC seems to be picking up...are they playing Christmas music. Curious how much cume they have grown from the previous book?

 

[Michael Rivers Kramer]

KEXC seems to be picking up...are they playing Christmas music. Curious how much cume they have grown from the previous book?

In eyeballing the 6+ numbers, all I can say is the station is cuming at less than 1 percent of the market and its share higher. They must have a high TSL, which would make sense given the format.

 

[DaveBayArea]

So KSFO went from a 1.7 in November to a 1.6 in December. KGO went from a 0.2 to a 0.7. I realize it doesn't mean much with the 6+ numbers, but that says 1.9 to 2.3 for the combined signals. So at least a bit of an increase overall.

Dave B.

 

[DaveBayArea]

In eyeballing the 6+ numbers, all I can say is the station is cuming at less than 1 percent of the market and its share higher. They must have a high TSL, which would make sense given the format.

If you believe the statistics that say 1 in 10 listeners donate, and every listener donates about $100 per year that's still some pretty good revenue for KEXP.

Dave B.

 

[Weiserguy]

If you believe the statistics that say 1 in 10 listeners donate, and every listener donates about $100 per year that's still some pretty good revenue for KEXP.

Dave B.

I wouldn't read too much into that 0.7, Dave. Compare KEXC with KCSM, which has been pumping out jazz for decades. KEXC has a 0.5 share and cume (55K) that's almost half of KCSM's (102K), and jazz aficionados likely give more dollars, in higher percentages, to keep the jazz flowing than the millennials and GenZ'ers who are KEXP's target audience.

Edit: I wrote that wrong. It's KCSM that had the 0.5, not KEXC, which did have the 0.7 share.

 

[DaveBayArea]

I wouldn't read too much into that 0.7, Dave. Compare KEXC with KCSM, which has been pumping out jazz for decades. KEXC has a 0.5 share and cume (55K) that's almost half of KCSM's (102K), and jazz aficionados likely give more dollars, in higher percentages, to keep the jazz flowing than the millennials and GenZ'ers who are KEXP's target audience.

Edit: I wrote that wrong. It's KCSM that had the 0.5, not KEXC, which did have the 0.7 share

Very true. But in this case KEXC is really only costing KEXP the incremental cost of transmitter rental, although they say they're establishing something local. I don't know how much of the operating expenses of KCSM are paid for by the college, but their costs are surely higher. Both stations are CPB qualified so their annual financials have to be public. Whether KEXP will choose to break out these costs when they do their 2024 report, I don't know. But I'll be curious.

The concept of carrying listener-supported programming to multiple markets might just be the way for some of these niche formats to survive. Obviously, K-love and the USC classical network (KDFC) are examples of successful operations.

Dave B.