December Houston numbers

[Identnut]

Catholics listen, too. Where else would they go? 1110? 😂

They largely listen to KROI and KOVE 😉

But yeah, CCM being a niche Evangelical thing is reason why Salem failed with a CCM in Chicagoland and had to trade it to Univision - most Chicagoland Christians are Catholic. It took the EMF donation-fueled apparatus to make it work there.

Interestingly, the CCM as cringe concept is less pronounced in Spanish-speaking circles, despite most of them being Catholic. There is no King of the Hill or South Park episode making fun of the genre. CCM artists will have songs that cross over to adult contemporary. Juan Luis Guerra had some of this biggest hits with religious-themed songs and Daddy Yankee seems to be repeating that success.

A top-rated CCM station in San Juan (and I believe a Miami station too) advertises itself as "the station for Evangelicals, Catholics, and people who don't attend church."

 

[Ryan Williams]

But yeah, CCM being a niche Evangelical thing is reason why Salem failed with a CCM in Chicagoland and had to trade it to Univision - most Chicagoland Christians are Catholic. It took the EMF donation-fueled apparatus to make it work there.

Full disclosure, I am not in the CCM world and rarely listen to that format other than sampling (but my wife and kids listen a lot).

I don't think CCM is a niche evangelical thing at all. One of the reasons why CCM performs well across most markets is because it can collect a broad coalition of listeners.

If you are culturally Christian or just want something inoffensive for your kids, CCM is a pretty safe choice. The lyrics by and large are vague enough and convey only minimal doctrine. You could be a very charismatic Pentecostal or a staid Anglican and be on board with the messages and see what you want to see. I am painting with a broad brush, but generally this is true. Most of the songs are meant to be upbeat and uplifting and skim over any difficult doctrines that may divide.

K-Love is doing well in many Catholic areas and my understanding is there have been a lot of Catholic staff at EMF over the years. K-Love is also doing quite well in Salt Lake City, which cannot be attributed to evangelicals only as the cume for KKLV is multitudes of the evangelical population there. Unless a song mentioned "trinity", lds folks can probably listen in agreement with most of the songs too.

When you get to talk and teaching/preaching programs that has to be more specific ,it becomes a lot harder to hold a large coalition. I doubt there are many evangelical folks spending a lot of time listening to Relevant Radio or Catholic or Greek Orthodox listening to programs like Grace to You. Some seekers and the curious perhaps, but probably not daily.

 

[Ryan Williams]

I'd take both 100.7's, over the 102.3 & 103.1 pairing, every day of the week. You'd sacrifice Longview and Mt. Pleasant, but be capable of going after the bigger players that are near Dallas.

For what it is worth, 100.7 leaves a lot to be desired in DFW too. I guess that is what happens when your transmitter is more than 50 miles from Downtown Dallas and 60 miles from Downtown Fort Worth.

As for 94.3 in Tyler, it's pretty marginal, and I think EMG perhaps signaled their format priorities when they moved 95.3 in Longview from The Well to Lift Worship. Bott has a pretty good signal on 90.7 in Longview and most of Tyler and the two are similar with some overlapping programs.

 

[Mediafrog+]

Maybe, just maybe, if its stick wasn't plumb cattywampus, someone might give it more than an empathetic glance.

A few months ago I was asked if a conservative talk format would work on 97.5.

I suppose it would depend on whether the tower was leaning to the right or left.🤪

For what it is worth, 100.7 leaves a lot to be desired in DFW too. I guess that is what happens when your transmitter is more than 50 miles from Downtown Dallas and 60 miles from Downtown Fort Worth.

The 100.7 signal does okay in DFW metro. Remember the bulk of the market growth there is on the north side in the direction of the rimshots. In much of the Metroplex the Cedar Hill signals and the northern rimshots are at equal strength.

Opposite situation in Houston where most of the new urban sprawl is on the opposite end of the market from the eastern rimshots.

 

[radioislife2020]

How does 100.7 make money? The volume lever is super low, and I've wondered how they manage to compete and make any revenue with a very low volume signal . (Houston)

 

[Deleted member 108832]

How does 100.7 make money? The volume lever is super low, and I've wondered how they manage to compete and make any revenue with a very low volume signal . (Houston)

That would be a question for Chuck Tiller, OM at Salem Houston. He's regularly on this forum. Perhaps a PM?

 

[Mediafrog+]

How does 100.7 make money? The volume lever is super low, and I've wondered how they manage to compete and make any revenue with a very low volume signal . (Houston)

I’ve pointed out the KKHT low audio level issue several times on this board.

The problem goes back a number of years. However it was briefly fixed about the time KKHT reportedly installed a new transmitter, and the audio sounded robust and at the same levels as other market FMs. But a few days later the low audio levels were back, and have continued to this day.

I’m not trying to bust on Chuck Tiller, but I would suggest he needs to compare the 100.7 audio output to other stations in the market. It will be readily apparent the KKHT audio is way too low.

KSHJ 1430 also has a low audio problem. And the KFNC audio on 97.9 HD-2 is low and tinny.

 

[b-turner]

Responding to Ryan Williams earlier post #42, I can add this: K-Love and Air 1 does well with Catholics because they like the music. Catholics are Christiains jus like Baptists and denominations seem not to matter, nor does just being Spiritual and non-church goer. I was talking Underwriter Packages with the head markting person at a Catholic FM who shared with me their big hurdle was 60% of Catholics that listened to non-secular radio, according to their commissioned survey, preferred CCM over their Catholic talk format and said they never or infrequently listened to the local Catholic station. Other data indicates a CCM music listener generally is a P1 listener. The CCM station is their station, period.

 

[ChuckTiller]

I’ve pointed out the KKHT low audio level issue several times on this board.

The problem goes back a number of years. However it was briefly fixed about the time KKHT reportedly installed a new transmitter, and the audio sounded robust and at the same levels as other market FMs. But a few days later the low audio levels were back, and have continued to this day.

I’m not trying to bust on Chuck Tiller, but I would suggest he needs to compare the 100.7 audio output to other stations in the market. It will be readily apparent the KKHT audio is way too low.

I will listen again this morning when I get into my old car. In the meantime, I'll copy and paste this info an email to our chief engineer. Is it 24/7 or certain programs? Where do you receive the station? KKHT is a rimshot.

 

[radioislife2020]

It's everywhere, it's not a coverage issue, it is for sure a volume level issue. would think people would bring it up and call the station or reach out on social media.

 

[Mediafrog+]

I will listen again this morning when I get into my old car. In the meantime, I'll copy and paste this info an email to our chief engineer. Is it 24/7 or certain programs? Where do you receive the station? KKHT is a rimshot.

The low audio issue on KKHT is 24/7, regardless of the particular program.

It is NOT a signal issue. I’m in NW Harris County, and signal levels on the Devers area sticks, including 100.7, are all fine. Audio levels are solid on all of them except 100.7.

I would suggest the following experiment: On a car radio, program 100.7 on one of the presets. Then on the other presets program 93.3, 97.5, 98.5, 103.7 and 107.9. Punch between 100.7 and any of those other signals, and you will immediately realize that audio on 100.7 is very low compared to the other rimshots.

The pre-Salem incarnations of 100.7 (Puro Tejano, House Party, KLAT simulcast, Orbita) had solid audio. The early years of KKHT on the frequency also sounded good.

Side note: I’ve noticed the audio level on 103.7 (Air1) has been slightly low the past couple of weeks when compared to sibling 97.1. Not a major issue, but noticeable.

 

[tb_]

The low audio issue on KKHT is 24/7, regardless of the particular program.

It is NOT a signal issue. I’m in NW Harris County, and signal levels on the Devers area sticks, including 100.7, are all fine. Audio levels are solid on all of them except 100.7.

I would suggest the following experiment: On a car radio, program 100.7 on one of the presets. Then on the other presets program 93.3, 97.5, 98.5, 103.7 and 107.9. Punch between 100.7 and any of those other signals, and you will immediately realize that audio on 100.7 is very low compared to the other rimshots.

The pre-Salem incarnations of 100.7 (Puro Tejano, House Party, KLAT simulcast, Orbita) had solid audio. The early years of KKHT on the frequency also sounded good.

Side note: I’ve noticed the audio level on 103.7 (Air1) has been slightly low the past couple of weeks when compared to sibling 97.1. Not a major issue, but noticeable.

I was also going to mention that 103.7 (and its 95.3 translator) was very quiet, compared to any other station on the dial, including 97.1. I know K-LOVE is swapping equipment across the board, perhaps they have are halfway through the swap on KHJK.

 

[HTX]

I was also going to mention that 103.7 (and its 95.3 translator)

95.3 picks up 103.7 over the air so the volume levels should be exactly the same.

There is no King of the Hill or South Park episode making fun of the genre.

Would this not count?

 

[Identnut]

Would this not count?

My point is that this and KOTH are what English-speaking audiences immediately bring up when they want to make fun of CCM. But this sentiment does not exist as much in Spanish-speaking cultures. MercyMe and the Newsboys would be laughed off KRBE. But Tercer Cielo has crossover songs on WFID in San Juan, Daddy Yankee and Juan Luis Guerra have huge Christian-themed hits, and Jaci Velázquez can collaborate with superstar songwriter Rudy Pérez.