• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

DECEMBER PPM'S SHOW THE BONE AND THE WOLF SINKING! AND KCBS & KQED RISING!

A

airpab

Do I smell some format changes for 2010?

Will someone finally fill the huge Classic Hits/Oldies hole in Bay Area radio?


Some weird fluctuations too? KMVQ was trending up and now down again?...K101 continues it's steady climb?...KMEL sinking fast?


Oh, the fickle nature of radio!
 
Run for the hills everyone. Changes are not going to be avoided for some stations. AM Radio except for KGO and KCBS is going downhill fast compared to FM's numbers and cume. Time to shut them down ladies and gentlemen. Why bother at all? Is there any hope for salvation? Does anyone really care about these stations anyway?
 
RadioStarOne said:
AM Radio except for KGO and KCBS is going downhill fast
Click to expand...

KCBS's numbers include the FM simulcast, because they opted for single line reporting.
 
RadioStarOne said:
Run for the hills everyone. Changes are not going to be avoided for some stations. AM Radio except for KGO and KCBS is going downhill fast compared to FM's numbers and cume. Time to shut them down ladies and gentlemen. Why bother at all? Is there any hope for salvation? Does anyone really care about these stations anyway?
Click to expand...

Why be a quitter? Yes the majority of AM's have little or no numbers. Doesn't mean no body listens. Just no one with a PPM on their hip. Perhaps if more AM's were in HD and more HD radios were out there it might be different. I believe that if all radios produced now had AM-FM and HD things might be different. Till then AM's need to find a hole and fill it, no matter how small that hole may be. But that's just an opinion.
 
calguy said:
Why be a quitter? Yes the majority of AM's have little or no numbers. Doesn't mean no body listens. Just no one with a PPM on their hip. Perhaps if more AM's were in HD and more HD radios were out there it might be different. I believe that if all radios produced now had AM-FM and HD things might be different. Till then AM's need to find a hole and fill it, no matter how small that hole may be. But that's just an opinion.
Click to expand...

There are AM stations that are actually making money even if they don't show up in the ratings. Inner City (ICBC) has owned KVTO 1400 for 30 years and I'm sure they've been making some money there.

Likewise, Multicultural Broadcasting (MRBI) owns mostly AMs in California (KEST 1450, KIQI 1010, KSJX 1500, KATD 990 are the locals) and I don't think they're hurting, either. In fact most of their stations are AMs. http://www.mrbi.net/radiogroup.htm#california

Once in awhile one of these stations shows up in PPM (usually KVTO), but that doesn't mean that nobody's listening.
 
It is worth noting that some of these "no ratings" am stations, with a .5 or a 1 share actually have a significant number of listeners, and many DO make money. In SF, you can have a 1 share and have a third of a million cume listeners. That's a reasonable number of listeners to pitch to an advertising client.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom